Panorama Theatre

1621 Penfield Road,
Rochester, NY 14625

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dallasmovietheaters on January 10, 2018 at 3:57 am

The dramatic ending of the Panorama Theatre took place in October of 1992. The property owner announced the end of the theatre while the manager disagreed with the fate of the theatre and questions about rent. The two-screen theatre completed showings of “3 Ninjas,” “Single White Female”, and “A Stranger Among U"s on one screen and "A League of Their Own,” “The Player,” and “Whispers in the Dark” on the other. From October 6, 1992 and weeks forward, the theatre operator barricaded himself in the building while the owner of the plaza cut off water and electricity ending the theater’s operation Although showtimes are listed through October 6, the likely final showings were October 4, 1992.

rivest266 on January 24, 2016 at 9:30 am

September 14th, 1966 grand opening ad in photo section.

dhroc on January 30, 2013 at 3:34 pm

P.s. to last post. It was originally goint to be called the Cinerama Theatre but ended up the Panorama with “Cinerama” logo underneath its sig.

dhroc on December 20, 2012 at 3:47 pm

The Panorama opened on 8/17/66 with Khartoum in 70mm or what was then referred to as single lense Cinerama. Green velvet-like drapery with green rocking chair seats. I don’t know the cap. Theatre was a stand alone in the Panorama Plaza. It was twinned in the 70’s.

Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois
Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois on June 23, 2012 at 4:05 pm



PENFIELD, new york





The building is located in PENFIELD, but has a Rochester mailing address.

A Panera Bread and Dollar Tree Store are now located in the building.

Thanks to Kathy Kanauer, Penfield Historian/Local History Room Coordinator for all the above information.

Jim Barg
Jim Barg on June 4, 2012 at 2:48 pm

The theater was always referred to as Panorama Plaza, right up until it closed. I can’t comment on the actual location compared to the strip mall (which is still in use) because I live on the other side of Rochester and am unfamiliar with the Penfield area.

Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois
Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois on June 4, 2012 at 9:39 am

Opened September 14, 1966 with two Philips Cinema of Holland DP70 Projectors. “DP” short for “Double Projector”, “70” designed specifically as a 70mm projector. These projectors could play all 70mm and 35mm formats except VistaVision. Later on the projectors would be called Todd-AO Projectors, Universal 70/35, and a newer version Norelco AAII.

Panorama projectors came from the Town Theatre in Rochester, New York. When no longer used at the Panorama one went to The Stoneridge Theatre in Rochester, and the other went to The Strand Theatre in Brockport, New York.

Michael, did I get that all correct?

Coate on June 4, 2012 at 7:30 am

Jensen… The theater wasn’t in the plaza, which may explain why it had a different address.

Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois
Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois on June 4, 2012 at 5:33 am

Michael, I know your a stickler for perfection, but I think CT could use some cleaning up. I wish everyone would go through their posts and delete ones for at least photos and websites that don’t work. Please look up the Willard Theatre in Norfolk, Virginia. Don’t you think I could remove some of those comments that have nothing to do with the theatre? As I wrote above the same ad that gives the address of 360 Penfield, also gives the location as PANORAMA PLAZA. That PLAZA is located at 1601 Penfield.

Coate on June 3, 2012 at 10:40 pm

Ever since the website was redesigned, I’ve noticed numerous instances where someone deleted a comment of theirs in an attempt to hide the fact that they posted erroneous information. Anyone reading the comments sequentially after a deletion might be confused, so, in my opinion, all comments should stay. Of course, I also think whenever an intro is edited there should be a time & date stamp so that readers know a revision was based on someone’s comment, especially since the commenter won’t get credit and the original intro writer who failed to mention something or got a detail wrong ends up with the credit. An unfair and poorly thought out policy, if you ask me.

Anyway, Jensen, how did you come up with an address of 1601 Penfield Road when the ad states the theater was located at 360 Penfield Road?

Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois
Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois on June 3, 2012 at 9:52 pm

Michael, Sorry I deleted that, I sorta felt like it was an email, a comment that no longer had any use to CT, and now that CT lets us delete them, I thought I would get rid of it. Just as I would think I would get rid of this one. It really has nothing to do with the site. I did forget to mention that the ad lists the theater being at Panorama Plaza, that’s why I came up with the address I did. All I wanted to do is fill in some missing info on a CINERAMA Theater.

From one nit-picker to another nit-picker

Coate on June 3, 2012 at 8:56 pm

Jensen… Why did you delete your comment that preceded mine??? My comment (especially the parenthetical information) was motivated by your comment. Now my comment makes no sense.

Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois
Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois on June 3, 2012 at 6:39 pm



Michael, thanks for catching that. I’ve been through the whole Rochester/Penfield thing. The Post Office seems to think its Rochester and so do the Maps. The Temple Sinai at 363 Penfield is in Rochester. The problem with 360 Penfield is it is strictly residential. Perhaps the street numbers changed. I’ll do more checking. I would have never got into this theater if you hadn’t listed it as a CINERAMA Theater!

Coate on June 3, 2012 at 3:48 pm

The company is Jo-Mor (not Jo-Mar), the address is 360 Penfield Road (not 1601 Penfield), and the city is Penfield (not Rochester).