Lamar Drive-In

3074 Lamar Avenue,
Memphis, TN 38106

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Iceberg
Iceberg on October 10, 2017 at 8:19 pm

I believe this drive-in opened in 1940 or a year or two thereafter and closed in 1977. It was the first drive-in for Memphis, and it was originally just called Drive-In Movies. I guess that was due to its being the only drive-in for some years. The sign on the entrance had the name Drive-In Movies, and that was how the ads read in the newspaper. I don’t think the sign at the entrance was ever changed. However, the theater was later advertised (starting in the late 40’s or early 50’s) as the Lamar Drive-in once other drive-ins had opened and there was a need for differentiation. Sometime in the early 70’s the name was changed to Southland Drive-In and so it was until its demise. The drive-in was not on the site of the Treasury department store; that was nearby.

vastor
vastor on November 24, 2012 at 2:17 pm

Some sources indicate that it also operated under the name Southland Drive-In.