Southland Drive-In

3074 Lamar Avenue,
Memphis, TN 38106

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1949 Aerial View of the Lamar Drive-In

Viewing: Photo | Street View

The Drive-In was opened around 1940 and stood on Highway 78 at a present interstate interchange. Around the late-1940’s/early-1950’s it became the Lamar Drive-In. In the early-1970’s it was renamed Southland Drive-In. It closed in fall of 1977 and was occupied thereafter by a Treasury store, now closed, and a mini storage. An aerial view shows the footprint of the old property.

Contributed by Vincent Astor

Recent comments (view all 2 comments)

vastor on November 24, 2012 at 4:17 pm

Some sources indicate that it also operated under the name Southland Drive-In.

Iceberg on October 10, 2017 at 10:19 pm

I believe this drive-in opened in 1940 or a year or two thereafter and closed in 1977. It was the first drive-in for Memphis, and it was originally just called Drive-In Movies. I guess that was due to its being the only drive-in for some years. The sign on the entrance had the name Drive-In Movies, and that was how the ads read in the newspaper. I don’t think the sign at the entrance was ever changed. However, the theater was later advertised (starting in the late 40’s or early 50’s) as the Lamar Drive-in once other drive-ins had opened and there was a need for differentiation. Sometime in the early 70’s the name was changed to Southland Drive-In and so it was until its demise. The drive-in was not on the site of the Treasury department store; that was nearby.

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