E.M. Loew's State Theatre
461 Dwight Street,
Holyoke,
MA
01040
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E.M. Loew’s State Theatre began operation in the late 19th century as The Holyoke Opera House. Special trains ran from Springfield and Northampton (MA) to transport opera goers to the performances. The Opera House later became a vaudeville theater under the name "The Holyoke Theatre."
Movies began to be featured along with the live entertainment and by the 1930’s, The Holyoke Theatre was a second-run movie venue. Sometime in the late-1940’s the theater was acquired by the E.M. Loew’s Theatres circuit and renamed "The State".
It continued as a second-run theater until sometime in the mid-1950’s when it closed. The Holyoke Opera House was completely destroyed by a spectacular general alarm fire in the fall of 1967.
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The address for the E.M. Loew’s State Theatre was 461 Dwight, Holyoke, Ma.
The MGM Theatre Photograph and Report project includes the Holyoke Theatre in Holyoke. There is an exterior photo taken in 1941. The brick building containing the entrance appears to sit on a slope running downhill from left to right. There was a flashy rectangular marquee. My Xerox copy is poor, so it’s difficult to read the marquee, but the attraction appears to be “Swanee River”. It also states “Low Prices, Mat. 10 cents, Eve. 20 cents.” The Report states that the theatre is on Main Street. And that the theatre has been a MGM customer for 5 years; it was built in 1890, is in Fair condition, and has 440 seats, all on one floor.
As the Holyoke Opera House, this theatre is listed in the 1897-98 edition of the Julius Cahn Official Theatrical Guide. It’s one of the very few listings in the Guide that has a street address: “Dwight and Front streets”. The Mgr. was W.E. Kendall, the seating was 1,450, admission prices were 25 cents to $1. The theatre was located on the ground floor, had both gas and electric illumination and steam heat. The proscenium opening was 37 feet wide X 30 feet high, and the stage was 52 feet deep. There were 8 members of the house orchestra. Local hotels for show folk were the Windsor, next to the theatre; plus the Hamilton, Guyott and the Marble Hall. Local newspapers were the Transcript, Democrat, Republican, Union, Free Press and Defenseur. The 1897 population of Holyoke was 42,000; there was an area draw for the theatre of 55,000 people.
Too bad there are no photos,but this place was old.
Item in Boxoffice magazine, September 28, 1946:
To Revamp Old Holyoke Into a Regular Cinema
HOLYOKE, MASS. — The old Holyoke, for many years he center of lavish stage attractions, is soon to be reopened as a motion picture theatre. Taken over last November by E.M. Loew’s Theatres, the building is to be opened as soon as possible, according to Edward Harrison of Springfield, manager for the Loew organization in western Massachusetts.
A new marquee is to be put up and new display windows added to the front of the building, and as soon as these repairs are completed, an opening date will be scheduled.
Elias M. Loew 1898-1984,once owned 70 theatres,17 drive-ins,and a chain of hotels and motels,one the Gulfstream was a drive-in and motel with the motel built on both sides of the screen it has its own page on C.T.He was not related to Marcus Loew.
As the Holyoke Theatre, this house is listed in the 1927 Film Daily Yearbook as having 1800 seats and open daily.