102 Prince of Wales Road,
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Built in 1912 the Norwich Electric Theatre on Prince of Wales Road near to the Regent Cinema(ABC/Cannon). The Norwich Electric Theatre opened on 26th December 1912 as part of a chain of Electric Theatre’s in the East Anglia region which were operated by Frederick Holmes Cooper. It was the second cinema in Norwich to present a feature length taking film and, in its early days, the variety acts were almost as popular as the films. By 1934 it was operated by the Eastern Counties Cinemas Ltd. chain.
In 1949, the cinema was refurbished and opened as the Norvic Cinema, and in 1954 introduced CinemaScope films to Norwich with “The Robe”. The Norvic Cinema closed without notice in 1959. It was demolished in 1961, and an office building stands on its site.
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