Motor Vu Drive-In
2095 N. Yellowstone Highway,
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The Idaho Falls Motor Vu Drive-In and Sky Vu Drive-In, owned by the same party, are located about four miles apart on opposite sides of the center of the city.
Archives of the Idaho Falls Post Register say that Hugo Jorgensen built the 612-car Motor-Vu Drive-In in 1947. Later listings in the International Motion Picture Almanac gave the car count as 500 with other accounts listing even fewer spaces as the years went by.
By 1951 Jorgensen had sold his interest to his partner, Ed Moran, in order to concentrate on his theaters in Rigby, Idaho and Garland, Utah. During the 1951 season Sunday services were held at the drive-in, with owner Moran serving as the sound engineer.
For the 1960 season the Motor Vu Drive-In and the Sky Vu Drive-In announced their first price increase in 12 years. Adults: 75c. Children: 20c. In April of 1961 long-time Southern Idaho exhibitors DeMordaunt and Drennen purchased the theater. In August of 1988, the Motor Vu Drive-In changed hands again when Essaness Theatres of Chicago bought the theater from Theatre Operators Inc. of Bozeman, Montana. Also included in the deal were the local Centre Theatre and Rio Theater, and theaters in other small Idaho towns.
In 2008, when it was independently owned, it made the news again. The Colorado owner decided in July to close it and The Sky Vu Drive-In for the rest of the season. No reason was given. The theaters are open seasonally. Usually the Sky Vu Drive-In opens the last weekend in March, followed later by the Motor Vu Drive-In. The Motor Vu Drive-In failed to open for the 2017 season and is ‘For Sale’.
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