5th Avenue Theatre

118 5th Avenue N,
La Crosse, WI 54601

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Ron Pierce
Ron Pierce on March 21, 2018 at 1:24 am

Grand Opening ad for November 24, 1937, is in photo section with an ad by architects Liebenberg & Kaplan.

davidheymuldoon on December 4, 2012 at 4:27 am

i saw “the wizard of oz” at the “fifth avenue” in 1951-2, attending an afternoon matinee with my mother, louise c. heintz. i was 4, and it was already an old movie, but my first viewing. back then, most movies were black and white. but mom got me excited by saying we would see a color film. when the titles and first scenes appeared in B&W, i was profoundly disappointed, and showed it. “shh! just wait!!”, was all she said. when dorothy landed in oz and walked out of her house into a colored landscape, i figured it all out!>>>after the theatre closed, i believe “the cavalier” next door operated a restaurant in the space for a while.