Centre Twin

461 Park Avenue,
Idaho Falls, ID 83405

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RonP
RonP on April 2, 2012 at 2:24 am

In March of 1952 Al Hager, who had owned the Rex since 1917, passed away. In August the Post-Register reported that the Rex theatre was being renovated. The building was gutted with only the sidewalls and a portion of the floor remaining. It was said the cost of the new theatre with its glass and aluminum facade came in at around $30,000. Basically the theater, designed by H.M Sundberg and Howard Sundberg, Jr. of Idaho Falls, was completely new and modern.

Operated by DeMordaunt and Drennan it opened as the Falls Theatre on November 25, 1952 with “Red Ball Express.” The 450-seat theater, with a balcony, had a first-run policy and sometimes second-runs of the more popular movies.

Its opening ad touted the features of the theatre:

Latest in theatre chairs (spaced for relaxation). Best in sound and projection equipment. Cycloramic screen (easy on the eyes). Pleasant appointments throughout— effective air conditioning.

DonLewis
DonLewis on November 30, 2010 at 12:44 am

From the mid 1930s a photo postcard view of Park Avenue along with the Rex Theater in Idaho Falls.

lostmemory
lostmemory on April 18, 2009 at 11:09 pm

This was the Centre Theater in 1984.

lostmemory
lostmemory on October 26, 2007 at 3:05 am

Here is a photo of the Centre Theater.

Chuck1231
Chuck1231 on March 24, 2006 at 5:33 pm

Seating for the Centre Twin is listed at 515.