Coronado Performing Arts Center

314 N. Main Street,
Rockford, IL 61101

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Showing 1 - 25 of 33 comments

DavidZornig on April 14, 2016 at 7:17 pm

This article is about a theater seat dedicated to Cheap Trick’s Rick Nielsen due to his fund raising efforts for the Coronado.

rockfordmidway on January 19, 2014 at 1:36 am

yes its awesome love the lighting

R8teco on August 2, 2012 at 10:39 pm

Awesome theater! My masters graduation was there!!!

rivest266 on November 26, 2011 at 11:20 am

I have uploaded the full-page grand opening grand opening ad from October 8th, 1927 as well as an close-up of the text on that ad. It can be found on this theatre’s photo page.

DavidZornig on February 28, 2009 at 8:09 am

The marquee sort of mirrors that of the Genessee Theatre in Waukegan.
I didn’t know there was already a renovated performing arts theatre in Rockford, that is “hoping to break even”.
I guess that doesn’t bode well for any renovation hopes for either the Midway or the Times Theatre’s. On the Midway page it’s listed for sale, but it includes an entire building that would need attention and other tenants.

Patsy on January 24, 2009 at 10:03 pm

Lost: Great job, as usual!

Patsy on January 24, 2009 at 9:47 pm

Lost: This piece of information is most interesting as I have never seen a NRHP form. I’ve talked to the folks at this theatre and hope to see it, in person, someday as it is a magnificant atmosphere!

Scott on December 14, 2008 at 12:25 am

It’s a shame how under-utilized this theatre is. It is a gorgeous building and a great place to see live entertainment.

mp775 on July 2, 2008 at 3:31 pm

The Rockford Register-Star reports that the Coronado operated at a $150K deficit for FY2007, on target with projections; the Executive Director says the best case scenario is breaking even. 120,000 people attended events at the theater in the past year, up from only 52,000 in 2005.

Patsy on June 23, 2008 at 11:13 pm

A friend of mine and former theatre projectionist in the Atlanta area recently told me about the book that the late, Jim Rankin, mentioned in a 2004 post. The Coronado Theatre: Rockford’s Crown Jewel is one that I hope to order through Friends of the Coronado. Thanks Jim and RIP.

Patsy on January 23, 2007 at 8:56 am

Lost Memory: What a beautiful photo of a restored Coronado. Congrats to the fine folks of Rockford Illinois!

Patsy on January 1, 2007 at 5:33 pm

This theatre is truly a special atmospheric and is truly Rockford’s gem.

Patsy on January 1, 2007 at 5:28 pm

I was in Rockford Illinois many years ago, but didn’t know of this theatre as I didn’t have the old theatre ‘bug’ then, unfortunately.

mp775 on September 11, 2006 at 3:27 pm

The correct address for the Coronado is 314 North Main Street, not 311 Elm Street.

Joe Vogel
Joe Vogel on April 4, 2006 at 9:36 pm

There is a link to a virtual tour of this theatre on the Coronado page of the Rockford Centre Events web site.

Patsy on September 22, 2005 at 8:14 am

Chuck: I can’t seem to get any of these photobucket sites to work.

JimRankin on May 27, 2005 at 3:49 pm

The Coronado’s new book is very colorful, but it would have been the greater had it had some of the interior details shots shown on this photographer’s site: Let’s hope that they remain there for the public to enjoy for years to come!

JimRankin on November 9, 2004 at 12:37 pm

A nice new book with many glossy, colorful pages titled: “THE CORONADO: ROCKFORD’S CROWN JEWEL” is reviewed at this location with ordering address listed there:

Scott on June 3, 2004 at 9:45 am

Bruce, your example of the Fox-Oakland is on target. The show starts on the sidewalk, as they say. That project brought a lot of notoriety to the Fox-Oakland, so obviously the marquee means something. I wonder if a similar effort to the Loew’s Kings Theatre in Brooklyn would spur interest in that theatre? Or the Uptown in Chicago? Did you really convince Disney to put a new sign on the El Capitan? You must be a persuasive speaker! Maybe you should talk to the Borough of Brooklyn about the Kings. Seriously, maybe that would work there. If the City is trying to sell the place, maybe they should spend a couple of hundred thousand and do a marquee and sign.

JimRankin on May 30, 2004 at 6:49 am

Of course Bruce and Scott are right that a fitting restoriation should include a suitable sized vertical sign, especially if that was the case when the theatre opened. Too puny a sign can indeed look embarrasing as was the case with the initial one on the RIVERSIDE in Milwaukee when that theatre opened, and which resulted in a perhaps unique Supreme Court case, as detailed in the 4th Comment on its page here: /theaters/2260/

bruceanthony on May 30, 2004 at 1:52 am

Jim I agree with your comments to a degree. Even the Megaplex being built today is now using some sort of neon. As I repeated before The Detroit and Atlanta’s Fox have a wonderful marquee but the St Louis Fox a boring marquee and the Wang has an Awful marquee. All these theatres have been very successful since there restorations so I would like to know why two cities got it and the others didn’t. A major movie palace feels naked without a proper marquee. Even the Nederlanders finally put a decent vertical on the Orpheum in SF which has very strict guidlines along Market St.Many cities will give an a historic structure a waiver if the marquee being restored is from the 20’s,30',40’s and 50’s. Disney when restoring the El Capitan in Hollywood had put a small vertical but it was to small for the size of the building.I had a discussion with Disney and pointed out the sign looked to small and there response was well it looked large when it was on the ground.Within a few weeks Disney had put a larger verical.At least the Coronado put up a vertical.Im not happy with the marquees in Cleveland’s Playhouse Square a very successful theatre complex. Im guess Im spoiled because when one of the first authentic restorations I had seen the Oakland Paramount, got it right from the front of the house to the back of the house and this theatre was restored as a Symphony Concert Hall.When the Fox-Oakland started there restoration project the first thing restored was the fabulous vertical and canopy marquee. Oakland doesn’t have a lot of money but felt it was important to restore the marquee.brucec