Coronado Performing Arts Center

314 N. Main Street,
Rockford, IL 61101

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Coronado Performing Arts Center, Rockford, IL - balcony

Viewing: Photo | Street View

The Coronado Theatre opened in 1927 as a lavish, atmospheric movie palace rivaling those built in Chicago. The theater carried on its tradition of showing movies and stage shows well into the 1960’s, hosting stars such as Sammy Davis Jr., Milton Berle, and many more.

In 1970, Kerasotes Theatres purchased the Coronado. A few years later, in 1979, it was listed on the National Register of Historic Places. By 1984, the Coronado was forced to end the movie exhibition portion of its business due to declining revenues.

In 1997, the theater was donated by the Kerasotes family to the city of Rockford and a multi-million renovation began. The 2400-seat theater has now reopened and is used for concerts and stage shows.

Contributed by Bryan Krefft

Recent comments (view all 46 comments)

Patsy
Patsy on January 25, 2009 at 3:03 am

Lost: Great job, as usual!

DavidZornig
DavidZornig on February 28, 2009 at 1:09 pm

The marquee sort of mirrors that of the Genessee Theatre in Waukegan.
I didn’t know there was already a renovated performing arts theatre in Rockford, that is “hoping to break even”.
I guess that doesn’t bode well for any renovation hopes for either the Midway or the Times Theatre’s. On the Midway page it’s listed for sale, but it includes an entire building that would need attention and other tenants.

lostmemory
lostmemory on April 10, 2009 at 3:42 am

This is the Coronado Theater at night.

Chuck1231
Chuck1231 on July 4, 2009 at 5:32 am

1982 Interior photo of the Coronado
View link

jwballer
jwballer on January 12, 2010 at 10:25 pm

Theatre appears at # 31 on 150 places to visit if you are in illinois
http://www.illinoisgreatplaces.com/

jwballer
jwballer on March 30, 2010 at 10:19 pm

A 4/17 Barton was installed in the theatre in 1927.

jwballer
jwballer on November 28, 2010 at 12:09 am

Why does it still have the Kerasotes on the marquee?

rivest266
rivest266 on November 26, 2011 at 4:20 pm

I have uploaded the full-page grand opening grand opening ad from October 8th, 1927 as well as an close-up of the text on that ad. It can be found on this theatre’s photo page.

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