Auburn Theater

1120-24 Auburn Street,
Rockford, IL 61103

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Tinseltoes on June 27, 2012 at 4:47 pm

The recently opened Auburn Theatre was described in this 1942 trade article: boxofficemagazine

rivest266 on November 26, 2011 at 6:59 pm

This opened in April 9th, 1942. Very small grand opening ad has been posted here.

oliphalet on September 19, 2010 at 7:27 pm

On the cornerstone the date is 1942 along with the architects name, Edward Paul Lewin.

Joe Vogel
Joe Vogel on October 4, 2009 at 7:55 am

Chicago architect Edward Paul Lewin designed the Auburn Theatre according to Boxoffice Magazine’s issue of February 22, 1941.

kencmcintyre on July 14, 2009 at 1:57 am

From Boxoffice magazine in March 1958:

ROCKFORD-The Auburn Theatre has been reopened at the request of local citizens by J.J. McFarland Theatres. Phil Zeller, city manager for the circuit, said the Auburn’s new policy would be 6 p.m. to midnight showings, seven nights weekly. The McFarland circuit also operates the Park, Family, Rex and Capitol theatres here and the State Theatre in Sycamore.

mp775 on September 11, 2006 at 12:05 am

The theater is currently occupied by Alpha Floral. A peek through the front window reveals that at least some of the lobby decor is still intact.

Scott on February 18, 2005 at 8:42 pm

I saw a couple of shows there in the mid 1960s. They weren’t very well attended, which explains, I suppose, why the theatre closed in 1967. But the place had a wonderful feel to it, especially for being built in the stream-lined era. I wish it were still open.

Seth on May 8, 2004 at 5:42 am

I think it might be some sort of thrift store now. Not a good location. There doesn’t appear to be any parking, and it’s across the street from a cemetery. It is a cool facade, even under all the junk the retail folks stuck on it.