Beverly Theater

206 North Beverly Drive,
Beverly Hills, CA

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Beverly Interior

Viewing: Photo | Street View

Beverly Theater was originally designed in the Indo-Chinese style, but was later remodeled into an Art Deco theater. The Beverly has a large Taj Mahal-type dome, which is located above the theater’s facade.

In the mid 1970’s, Beverly Hills had a number of theaters. But with the noise & traffic generated by such films as Tommy, Woodstock, and others, local citizens began to complain.

Responding to these local complaints, General Cinemas closed the theater in 1977. It was later gutted to become a store. At the time of the closing, you could still see what the inside looked like. To get a small look inside this once outstanding theater, watch the film Xanadu.

After many years of housing a bank, the Beverly was sadly demolished in August of 2005 to make way for new development.

Contributed by William Gabel

Recent comments (view all 52 comments)

TLSLOEWS
TLSLOEWS on June 13, 2010 at 2:41 pm

A.K.A.LOEWS BEVERLY.

William
William on July 26, 2011 at 7:47 am

Also the AKA: Fox Beverly Theatre

techman707
techman707 on October 4, 2011 at 2:13 pm

I was looking for Loews Beverly Hills. Please tell me that this isn’t what’s happened to it. I’m on the east coast and haven’t been to California since 1978. However, in 1970 I had a Loews pass and went to the opening of “On A Clear Day You Can See Forever” there and it was a beautiful theatre at that time. It seems that there’s a conspiracy to demolish all the beautiful theatres in the U.S.

ChasSmith
ChasSmith on November 8, 2011 at 10:01 am

My first time here was in 1972 or 1973. They were playing the double feature “Casablanca” and “Play It Again, Sam”, and since that just happened to be my first time seeing BOTH films, that was an evening never to be forgotten. Saw “Born Yesterday” there a couple of years later, probably just before the theater closed and became a retail space. I seem to recall it was a lovely place, and I wish I’d frequented it regularly.

BobSe
BobSe on November 24, 2011 at 10:02 am

My father was one of the projectionists at this theater from the early 1960’s until it closed. I grew up in this theater, literally. It was also where I served most of my apprenticeship as a projectionist, as well as working on the floor as an usher. The first movie I remember seeing there was “Those Magnificent Men In Their Flying machines”, the theaters first 70mm presentation after it was remodeled. Before it was owned by Loew’s, it was owned by a small LA circuit called Steinway ( I believe), who purchased the theater from Fox West Coast. Loew’s sold the theater to General Cinema. Notable pictures that were first run, “hard ticket” at the Bev were “Oliver”, “The Bible…in the beginning” and “Young Winston” along with Magnificent Men. it was also the site of the premiere of “That’s Entertainment”.

William
William on November 24, 2011 at 4:28 pm

BobSe , I think you are thinking of Statewide Theatres. So your father worked with Bernie Rubin at the Beverly Thetare?

BobSe
BobSe on November 25, 2011 at 7:54 am

Statewide sounds right. It was the Stein family. No, he worked with Heber Amstutz.

BobSe
BobSe on November 25, 2011 at 7:55 am

It’s very probable that he worked with Rubin also. He was the swing man for many years before taking the full time job after Heber went to the Avco.

Tinseltoes
Tinseltoes on July 17, 2012 at 7:08 am

Modernization described in this 1960 trade article: Boxoffice

Joe Vogel
Joe Vogel on July 17, 2012 at 10:33 am

As can be seen in this photo uploaded by Senorsock, the Beverly Theatre’s auditorium kept its East Indian theme even after it had been converted into a retail store. The 1960 renovation pictured in the Boxoffice article Tinseltoes linked to was, not surprisingly, Midcentury Modern rather than Art Deco, and the major changes were done primarily to the facade and lobby. The boxy black entrance in this photo uploaded by RonP was built when the building was converted to retail use, and replaced the flat modern marquee seen in the Boxoffice article.

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