El Rey Theatre

3520 San Pablo Avenue,
Oakland, CA 94608

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El Rey Theatre

The Plaza Theatre was opened in 1927. In 1937 it was renamed El Rey Theatre, and in 1939, it was renamed World Theatre. In 1941 it went back to the El Rey Theatre name and operated as a burlesque theatre, with movies as part of the program. The El Rey Theatre was closed in July 1957.

Contributed by William Gabel

Recent comments (view all 14 comments)

robertcampbell on April 15, 2005 at 8:54 am

The El Rey did not exist in the 70’s and did not show hard porn. It was torn down in the late fifties to allow the MacArthur Freeway to be built. My father was a projectionist there. When he was there, it was a burlesque house only, with cutie movies, no hardcore, but at the time, was considered very X! It was always getting raided for stupid stuff dad said. The owner of the El Rey, also operated the Gayety Theatre on Turk Street in San Francisco. Behind the Gayety snack bar were pictures of the El Rey on the back wall tons of photos of the El Rey, with pictures of all the strippers. My dad said that even though the T&D, Moulin Rouge, 16th Street Follies continued on after, the El Rey was the king theater of burlesque! cool!

DevilDoll on April 15, 2005 at 9:11 am

Wow, your dad was a projectionist there? That’s so cool! My father was taken to the El Rey in 1954 for rushing by a Cal fraternity. Tempest Storm performed, and he says she “did it with the curtain”. He didn’t end up joining the fraternity, but still remembers that night vividly (for obvious reasons). Recently, my aunt brought her “boyfriend” (who is in his 70’s) over to my house. He saw my poster for the Irving Klaw movie, Teaserama (starring Tempest Storm), & we got to talking about it. He played saxophone in various nightclubs & strip joints in the 1940’s-50’s, so he was quite familiar with all the local places. According to him, the El Rey, Moulin Rouge, etc. were where he got his “education.”

RobXV on July 5, 2005 at 11:33 am

Anton LaVey was playing organ there at the time Russ Meyer made his French Peep Show movie.

Joe Vogel
Joe Vogel on December 1, 2006 at 5:38 pm

A 1957 photo of the El Rey from the Oakland Public Library.

kencmcintyre on April 12, 2007 at 3:42 pm

This is from the 9/11/56 edition of the Oakland Tribune:

Pete De Cenzie, the gentleman who guides the destinies of Oakland’s El Rey theater, called to
our attention the fact that his theater was only closed for one right, two weeks ago when Miss Evelyn West was deemed by the police department to be a little TOO generous with her “treasure
Chest” exhibitions. Says Mr. De Cenzie, “That whole matter was straightened out at once. But people evidently had the impression that we had been shut down permanently. Nothing could be further from the facts. Right now we are featuring a movie called “Crimes of the Gestapo” and a stage show with Vallkyra who although she is six foot three qualifies as being exotic.”

kencmcintyre on September 17, 2007 at 7:07 am

Here is an April 1950 ad from the Oakland Tribune:

staw on January 16, 2009 at 6:51 pm

Prior to The El Rey Theater operating on a burlesque format, it was a movie theater featuring films that were less than new releases. As an enticement to patrons, they gave away one piece of chinaware to all women patrons on Monday Nights. You can collect a whole set if you frequent the theater during the promotion period. S. Taw

jackiethecoed on September 15, 2011 at 9:31 pm

This for Robert Campbell. I danced at the El Rey beginning in the fall of 1949 as Colette the Beaucoup Girl.I also worked in skits with the two comics, Bruce & forgot the other chaps name. His wife was Bonnie. I couldn’t sew (I was on the college track @ El Cerrito High & not yet 18)so I became the 1st stripper (other than Lily St. Cyr) to strip out of street clothes. I became Jackie the Coed.I don’t recall your dad but I sure remember the ugly “butcher” Charlie who sold the french photos & crackerjacks! And of course, Pete D.& his lovely blonde wife, Yvonne. The Follies brought me to LA & Temptest was sent to the El Rey, a much smaller venue. Before she left LA, I did watch her being taught to walk the T-Bar by Miss Lillian Hunt. A few years back I ran into Tempest @ Neiman Marcus in Newport Beach. Now she works the retirement communities but has sever sight problems. Still red-heades and busty!

robertcampbell on August 23, 2014 at 6:06 pm

@jackiethecoed. Thank you for the great story! My dad Charles “Eddie” Green, sadly passed a few years ago. He would have enjoyed your reply. He used to live at the Roxy Hotel up the street from the theater. One hot summer day, he decided to walk to the El Rey without a shirt, and got arrested for indecent exposure. Yvonne bailed him out.

NAParish on April 19, 2015 at 12:36 pm

It appears that this theater was only called World Theater for two years — shouldn’t it be listed here as the El Rey, the name it held for the longest time, and what it was called when it closed?


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