Columbia Mall 4 Theatres

2300 Bernadette Drive No. 15,
Columbia, MO 65203

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MarkInTX
MarkInTX on September 6, 2004 at 8:47 pm

Commonwealth never controlled the Biscayne. It was a Dickinson Theater until it closed in 1998. The two theaters never ran the same movies, so they weren’t in direct competition, and since Columbia was fairly under screened between 1986 and 1992 (when the Forum 8 opened), there was plenty of product to go around.

The Biscayne (and the entire Biscayne Mall) had been going downhill for years, but what was the final nail in the coffin was Hollywood’s decision to turn the Mall into a dollar theater in 1998 (about six months after the Hollywood Stadium 14 opened). Since the two movies, for the first time, were playing the same movies, audiences naturally preferred the nicer, newer Mall to the rundown Biscayne.

Ironically, only a couple years later, the Mall 4 was evicted in order to make way for Columbia’s first Barnes & Noble, leaving the college town with no second-run theaters.