Kinema Theatre

1211 Fulton Street,
Fresno, CA 93721

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Joe Vogel
Joe Vogel on May 30, 2015 at 10:07 pm

I’ve finally discovered what happened to the original Kinema Theatre designed by G. H. King and opened in 1913, and why it was rebuilt in 1920. Here is an item from the July 21, 1920, issue of Building & Engineering News:

“FRESNO, Fresno Co., Cal.— The immediate rehabilitation of the Kinema Theatre is planned, according to Frank Purkett, Manager. The structure was recently destroyed by fire with a loss of approximately $75,000.”

Impressaria Maria
Impressaria Maria on November 23, 2010 at 2:31 pm

Photo of outside from Pop Laval on facebook
View link

Brad Smith
Brad Smith on August 1, 2010 at 4:53 pm

I wasn’t sure this was a photograph of the Kinema Theatre. If not the Kinema, is it possible it’s the White Theatre?

Joe Vogel
Joe Vogel on July 31, 2010 at 4:55 am

Two cards in the L.A. Library’s California Index cite articles that raise questions about the reported history of this theater. The 1913 Kinema might have been expanded, or replaced by a new building, in 1920.

A May 24, 1913, item in Southwest Contractor and Manufacturer says that San Francisco architect G.F. King had prepared plans for the $35,000 Kinema Theatre, to be built on J Street (since renamed Fulton Street) in Fresno.

A January 30, 1920 item in the successor publication, Southwest Builder & Contractor, said that Albert G. Lansburgh would prepeare plans for the $200,000 Kinema Theatre which was to be built at 1317-1321 J Street in Fresno.

I don’t know what the conflicting address is about (perhaps it was an error by the magazine), but a 1920 report of a Kinema being designed by Lansburgh, coupled with the low cost of the 1913 Kinema, suggests that either there were two theaters of this name in Fresno, or that Lansburgh’s design of 1920 was for a major expansion of the original 1913 theater. I’ve been unable to find any clarification of this mystery on the Internet. Fresno newspapers from 1920 might provide the answer, if somebody has access to them.

I should add that the theater in the 1930 photo linked in Brad Smith’s comment above does not look like anything that would have been built in 1913. The Spanish Colonial Revival style of the exterior was launched in California by the Panama-California Exposition, held in San Diego in 1915. By 1920, the date of the Lansburgh design for the Kinema, it was all the rage.

TLSLOEWS on May 12, 2010 at 4:29 pm

Very nice photo and slideshow Brad.

Brad Smith
Brad Smith on April 24, 2010 at 11:59 am

Click here for a photograph of the Kinema Theatre taken in 1930 by George Mann of the comedy dance team, Barto & Mann.

Joe Vogel
Joe Vogel on June 12, 2009 at 10:46 pm

The March 14, 1953, issue of Boxoffice said that the renovated Rivoli, formerly the Kinema, had been reopened by Gerald Hardy. It was to be operated as a first-run house.

kencmcintyre on June 12, 2009 at 9:55 pm

Here is a June 1947 ad from the Fresno Bee:

kencmcintyre on February 9, 2009 at 6:03 pm

The last paragraph should say Fox took back the theater in 1954, not 1934.

kencmcintyre on February 9, 2009 at 6:01 pm

This is from the Fresno Bee Republican, 12/15/57:

Fresno Palace of Yesteryear Succumbs

The old Kinema Theater building at 1211 Fulton Street, once one of Fresno’s plush entertainment palaces, is being demolished to make way for the $600,000 S. H. Krsss & Company store. The Kress company purchased the property last May from Abraham C. Schnee of Beverly Hills at a cost of $300,000. For many years it was owned by the Reading Estate Company of San Francisco. Two small shops on either side of the theater are included in the demolition project.

Oldtimers recall that the theater structure was erected in 1913 and was opened with a glamorous celebration by Mayor A.E. Snow. He pushed the button which turned on an unheard of electrical brilliance. The ushers were clad in evening dress. Every one of the 1,400 seats were occupied that November night as thousands of multi-colored serpentine rolls were tossed into the air. The mayor predicted Fresno’s great future growth. Emil Kehrlein was the theater manager and part owner.

In 1924, during the 11th anniversary celebration, Aimee Lynn Kilty was the organist. Few of thie patrons then, with their interest concentrated on the outcome of the hero’s fight for his girl, realized what a big part the musician played in providing the heart flutter and the spine chills as the play progressed. The organ was installed at a cost of $30,000 and could be made to produce, with the aid of its many pipes, an enormous multiplication of sounds.

Stage shows began in 1925 and included the University of California Glee Club, Fanchon and Marco revues and a permanent 12 piece orchestra when the Fox West Coast Theaters leased the theater. Similar attractions were billed by the Liberty Theater, also operated by Fox West Coast.

A compound cooling system was installed which kept the inside temperature at 56 degrees when it was from 116 to 120 degrees on the outside. In 1929 the Kinema first presented the new “talkies”.

The theater in the following years was closed frequently for modernization, and was hit by fire on two or three occasions. In 1952 its name was changed to the Rivoli Theater when it was leased by Gamble & O'Keefe of Los Angeles. The following year it was leased by Gerald C. Hardy, who inaugurated three dimension color motion pictures.

The Fox West Coast chain took back the operation of the theater early in 1934. It has been closed for nearly three years. For a while it was used by a church youth group.

kencmcintyre on February 16, 2007 at 1:22 pm

The Fresno Bee states theater built 1913, demolished 1957. Address is given as 1211 Fulton Street.

tomdelay on March 7, 2005 at 11:53 pm

The Kinema had one of three 5 manual pipe organs built by the Robert-Morton Company of Van Nuys. A photo of this console exists in Vol. II of Encyclopedia of the American Theatre Organ by David L. Junchen.

The organ comprised 11 ranks. The top two manuals were mainly for show and played only via coupler stops from the lower three manuals.
The organ was supposed to be installed in Fresno High School Auditorium in the 1930s, but this did not take place. Supposedly the organ went to Berkeley, CA. The organ has never been heard of again so it presumably was junked.

I too, have never heard that the Kinema was ever called the Rivoli.
Photos of the Kinema exterior are shown through its years in the Claude “Pop” Laval books on Fresno and Valley history.

reflectionscs on December 3, 2004 at 2:24 pm

Surprisingly, I have no memory of any Rivoli Theatre in 1950s' Fresno.

ChuckVanBibber on October 28, 2003 at 6:04 pm

The Kinema Theatre formally opened in 1915.

ChuckVanBibber on October 28, 2003 at 6:03 pm

The Kinema Theatre was also known as the Fox Kinema and the Rivoli. It was demolished in the late 50’s to make way for a new Woolworth’s store. In its final days it was known as the Rivoli, but two larhe K’s remained carved into the theatre facade. A last blow was the city’s closure of the balcony as unsafe.

GaryParks on October 28, 2003 at 1:26 pm

The Kinema was designed by noted theatre architect G. Albert Lansburgh. The interior featured a rectangular proscenium flanked by fluted columns, and a lavish ceiling designed to look like a Middle Eastern tent canopy. This look was a great inspiration to architect Timothy Pflueger, who emulated it in the auditorium of his first theatre, San Francisco’s Castro.