Schine Riviera Theatre

1455 Lake Avenue,
Rochester, NY 14615

Unfavorite No one has favorited this theater yet

Schine Riviera Theatre

Viewing: Photo | Street View

The Riviera Theatre was part of the Schine Circuit by 1941. It was still open in 1950.

Contributed by Howard Malley

Recent comments (view all 6 comments)

Ziggy on July 15, 2004 at 12:55 pm

I don’t remember much about this theatre. It was located on Lake Avenue, at the southern edge of the little business district that serves the Lake/Ridge/Kodak Park area. The outside was yellow brick with decorative cast stone trim. A friend of mine said the interior had a flat ceiling with cast ornaments on it, and a small balcony. My mother remembers being at the movies here when Pearl Harbor was attacked. I believe it opened in 1926. My grandfather worked at Kodak and remembered when it was being built. It was torn down in the 70’s to make way for a drug store, which has since been replaced by a newer drug store. I still miss driving past it on my way to the beach.

NittyRanks on November 5, 2004 at 1:44 pm

This theatre was located on


ROCHESTER, NY 14615 now presently has a CVS pharamacy located there. The Riviera Theatre had Two DP70’s. It had 1000 seats. The Riveria featured a multi-format screen that was 67 feet wide fully open. It was mounted in a frame with a slight curve. Projectors were bought by Eastman Kodak in the early 1980’s and installed at Kodak’s “Theatre on the Ridge later on. In the 1970’s porn fims during the week and Godzilla films on the weekends were played. In 1976 and 1978 we went there every saturday. I will try to find pictures for you of the theatre but it was large with one screen and plaster ornimintaion on the celiling. I can give you one of the present location with the CVS there as soon as I can.

Abacab on May 31, 2005 at 5:18 pm

If you go to you can see a live shot of the Monroe. The Riviera was the other one I could not think of. Just remember they showed porn . It looks like the Coronet is the only one that may be salvaged. I may be up ther in July, & if you want tohook up, we can contact the owner and see if we could go in just to photograph it. (I am a photographer) How aboutthe Waring? It used to be a single theater with a balcony. My first ever movie was there 101 Dalmations. I also saw
The Godfather (Man I was only 9 ! guess that’s why I became a gangster : ) )
Any confirmation if this is still open?

NittyRanks on November 17, 2007 at 5:43 pm

Waring is closed actually I think. Coronet is demolished I think but I can check on it.

Gratty on November 13, 2014 at 11:35 pm

I lived a few blocks away from the Riviera in the second half of the 1970s, from about age 7-12. I frequented the weekend matinees – various Godzilla flicks, Laserblast, Yog: Monster from Space, at least one Lassie movie, many others lost in the decades – all presented with various preview material including cartoons and serials – I remember a run of the 1941 Captain Marvel serial at one point.

Pretty sure it was a buck – or maybe 99 cents – for a kid to get a matinee ticket.

I was aware of the porn fare being shown the rest of the time, but it didn’t really seem to matter.

I don’t live in Rochester anymore but I still have family there. When I visit I miss seeing it there on Lake Ave – and that it was torn down & replaced with a cookie-cutter drugstore is a bummer.

It’s still a favorite memory.

FlyersFan28 on February 22, 2015 at 5:46 am

I can remember going here in the very early 70’s to see Godzilla movies here on the weekend,,

You must login before making a comment.

New Comment

Subscribe Want to be emailed when a new comment is posted about this theater?
Just login to your account and subscribe to this theater