Embassy Theatre

7212 Bergenline Avenue,
North Bergen, NJ 07047

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countup on September 5, 2012 at 3:56 pm

it was closed by the time i moved to the area. remember playing bingo there a couple of times.

RichC on July 22, 2010 at 6:01 pm

Does anyone recall the old button factory located around 69 th street behind the theater? I’m sure the building must be gone by now.

TLSLOEWS on July 22, 2010 at 5:15 pm

I agree Tinseltoes A.K.A. Loews Embassy.

Tinseltoes on February 14, 2010 at 4:28 pm

The Loew’s circuit took over the Embassy in 1930 and operated it for at least twenty years, a fact that needs to be mentioned in the introduction and also in an “aka” Loew’s Embassy above the main heading.

LouL on February 14, 2010 at 2:22 pm

The Theatre is still definately at 7212 Bergenline. The theatre you are thinking between 68 and 70-th could bethe Alvin. Which was listed as 32 Bergenline. But since the street numbers changed no one is really sure where it was.

RichC on May 22, 2009 at 9:35 am

Interesting Photo’s. I sure my memory has faded over the years but I remember the theater being located between 68 Th & 70 Th streets. I was only 4 years old at the time back in 1946 but I can still recall walking to the movies on a Sat afternoon all by myself. My grandmother would have to come to the theater & drag me back home since they would repeat the cartoons over again after the main feature.

Warren G. Harris
Warren G. Harris on May 19, 2009 at 4:26 pm

The Embassy Theatre had an invitational unveiling on March 31, 1929, and opened to the public on April 1st, according to a report in The New York Times at the time: “In type of construction and interior decoration, the theatre closely follows the lines of the Italian Renaissance. It is a three-story structure of gray terra cotta. The ceiling of the auditorium is richly decorated with modeled plaster panels in polychromatic blending of Roman blue, crimson, and gold, while the side walls give the effect of highly polished Sienna marble. The Embassy is owned by the Theatres Development Corporation, of which Henry Botjer is president. The seating capacity is 2,500. Percy Viverttis was the architect and Henry G. Auf der Heide the builder.” As I noted above on 11/17/04, Loew’s Theatres took over the operating lease in June, 1930.

Warren G. Harris
Warren G. Harris on May 13, 2009 at 4:23 pm

Exterior photos here, including this one: View link

RickB on April 20, 2009 at 10:27 pm

Bingo and wrestling; picture says it’s from 1982.

teecee on March 10, 2006 at 8:54 pm

1959 ad (center – To Catch a Thief) courtesy of Bill Huelbig:
View link

teecee on July 5, 2005 at 12:28 pm

A Robert-Morton organ was installed in this theater in 1928. It is listed as the “New” Embassy Theatre.

teecee on March 24, 2005 at 10:46 am

Nice story Vincent. Here is a complete text link:


vincentg on January 28, 2005 at 1:55 pm

I was born and raised in Fairview, NJ the next town over and as a child, I took the 22 Hillside bus down Bergenline Ave. to the Embassy theater. It was one of those wonderful old theaters with dark red velvet seats, chandeliers, beautiful lobby. I moved out of NJ at 20 in 1972 and always wondered what happened to it. It lives in my memories, and I wrote a short story about it, you can access it online by typing in its title, The Last Cool Summer, or my name.
Vincent Guiliano

Warren G. Harris
Warren G. Harris on November 17, 2004 at 1:31 pm

This theatre became part of the Loew’s circuit in June, 1930, according to a news item in the New York State Exhibitor at the time. Prior to that, the Embassy had been owned and operated by an “indie” known as Theatre Development Corporation.

Warren G. Harris
Warren G. Harris on July 5, 2004 at 10:54 am

In the “golden days,” this was one of only three Loew’s theatres in the state of New Jersey. Unlike Loew’s Jersey City and Loew’s State in Newark, Loew’s Embassy was a subsequent-run situation, playing the same programs but after they’d finished at the other two theatres.

William on December 9, 2003 at 12:47 pm

The Embassy Theatre was located at 7212 Bergenline Ave. and it seated 2169 people.