Hoover Twin

3142 Lorna Road,
Hoover, AL 35216-5421

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Built by ABC Southeastern Theaters the Hoover Twin opened on December 21, 1977 with “The Gauntlet”. Two days later, side two opened with “The Worlds Greatest Lover”.

In the fall of 1978 ABC, which also operated the Alabama Theatre and Ritz Theatre in downtown as well as the Roebuck Theatre and Bessemer Twin Theatre along Birmingham’s northern arc, sold its theater interests to Plitt Theaters. In 1980, Plitt sold its Birmingham locations to Cobb Theaters. This left Cobb, which years before had bought out the Waters chain as well as the stand alone Capri Theatre and Midfield Theatre, was now in control of the Birmingham theater market save for a few independent drive-ins. It would be interesting to read the story of how this passed the anti-trust smell test.

In 1983, Cobb Theatres opened the Hoover Square 6 just down Highway 31 and closed this location. For years the building was home to a church and is now serving as the HQ for the Hoover Police Department.

Contributed by Stan Malone

Recent comments (view all 1 comments)

StanMalone
StanMalone on March 8, 2017 at 1:52 pm

From 1968 until 1977, ABC built the best theaters of any company in this region. Their Ultravision locations were the best movie going experiences to be had, at least until they started twinning them. In the mid 70’s they started building very nice twins with three section seating, big screens and that amazing new Dolby sound system which gave you the pleasure of stereo sound without the hassle of a magnetic print. Three identical examples of this were the Columbia in Augusta, Ga., the Stonemont in Atlanta, and the Eastmont in Montgomery. All three, which have pages on CT, opened in the summer of 1976.

This location, which opened 18 months later was slightly smaller with only 350 seats per house instead of 500, but it was still nicely designed. It’s location in this fast growing, affluent suburb of Birmingham was excellent since all of the other first run locations were either downtown or in the northern arc from Eastwood Mall around to Bessemer. Cobb’s Homewood 4 (later 6) located in the old Brunswick Lanes and the Cobb Vestavia single screen were mostly second run.

However, the days when a twin was a viable business model were fast coming to a close. In 1982, Consolidated Theaters opened a six (later taken over by Carmike and expanded to 10) one block south at the intersection of Lorna Road and Rocky Ridge, and the next summer Cobb opened its Hoover 6 and probably closed this twin the same day.

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