Loew's State Theatre

1540 Broadway,
New York, NY 10036

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Showing 1 - 25 of 584 comments

Mike (saps)
Mike (saps) on September 6, 2014 at 7:44 pm

I was there that night (August 7, 1978) and somewhere in my collection is her autographed photo. She was one of a kind and I feel like I’ve lost a friend.

NYer
NYer on September 5, 2014 at 1:28 pm

The late great Joan Rivers hustling opening weekend, making personal appearances for her directorial debut ‘Rabbit Test" in photo section.

rivoli157
rivoli157 on March 18, 2014 at 9:48 pm

new photo- Loews State 1&2 during engagement of OLIVER! and CASTLE KEEP. 1969

gd14lawn
gd14lawn on October 20, 2013 at 1:41 am

Before and after pictures from the 1959 renovation.

http://www.boxoffice.com/the_vault/issue_page?issue_id=1959-5-4&page_no=74#page_start

BobbyS
BobbyS on February 10, 2013 at 8:20 pm

Tinseltoes, your Boxoffice magazine is such a joy to read. Thanks.

Tinseltoes
Tinseltoes on February 10, 2013 at 8:57 am

“Easter Parade” breaking boxoffice records: Boxoffice

Bill Huelbig
Bill Huelbig on February 8, 2013 at 5:27 pm

Reserved seat engagements were so common in 1968 that here’s an advance order form for a movie before its theater had even been booked. It wound up being the opening attraction at Loew’s State 2.

Tinseltoes
Tinseltoes on September 5, 2012 at 6:26 am

Seeing “Some Like It Hot” at Loew’s Lexington on the East Side was an even more unforgettable experience. It was a combination press screening and “sneak prevue,” with Mr. & Mrs. Arthur Miller occupying seats in the center section of the orchestra floor.

Ed Solero
Ed Solero on September 5, 2012 at 5:04 am

The original Loew’s State became nothing but rubble and dust in 1987. The newly built, subterranean State, to which you refer, has its own page right here. That latter theater opened nearly 10 years after the original’s demolition – and bore absolutely no resemblance to its earlier, more famous incarnation.

SeaBassTian
SeaBassTian on September 4, 2012 at 9:06 pm

I actually began to return to State when it became a second-run house under Virgin Mega Store. That was the opposite experience, always spookily quiet. I caught quite a few discount shows there though the price kept increasing. The Weather Man was probably my last visit.

Mike (saps)
Mike (saps) on September 3, 2012 at 7:27 pm

With that beautiful shot of the revamped auditorium, I try to picture myself in there watching the premiere attraction of Some Like it Hot.

Must have been an unforgettable experiencce..

BobbyS
BobbyS on September 3, 2012 at 7:22 pm

I didn’t care what the audience did or did not do. There is nothing like seeing a major motion picture in a major movie palace. A first-run movie at Radio City Music Hall with a stage show/organ and all the hoopla can never be equaled, ever……

Ed Solero
Ed Solero on September 3, 2012 at 6:18 pm

SeaBassTian… audience participation is precisely what brought me back to the theaters of Times Square time and again – that and the cheap admissions. Of course, I was a teen at the time. I’ve grown much more conservative in my expectations for movie-going etiquette as the years have passed.

BobbyS
BobbyS on September 3, 2012 at 8:58 am

You always send the most interesting items..Thanks. Just before being sold, Loews always ran an ad in the NYTimes telling the features playing in their theaters.

Tinseltoes
Tinseltoes on September 3, 2012 at 8:14 am

This 1940 newspaper ad lists a majority of the Loew’s circuit theatres in the Greater New York area at the time: Boxoffice

SeaBassTian
SeaBassTian on September 2, 2012 at 10:51 pm

By the time, I had the displeasure of finding about this theater in ‘87, it was already in decline. Granted, the film was The Blob but the audience was under impression that participation was required with hisses, boos, etc. I think I avoided all Times Square theaters after that.

Tinseltoes
Tinseltoes on August 29, 2012 at 1:18 pm

P.S. The opening date in the first sentence of the listing’s introduction is incorrect and should be changed to August 29th, 1921.

Tinseltoes
Tinseltoes on August 29, 2012 at 1:16 pm

Tonight (August 29th) marks the 91st anniversary of the grand opening of Loew’s State, which was the 104th theatre in the circuit so far. The project was in preparation for more than three years, with the first two used solely to purchase all the property required for the theatre and its adjacent 16-story office building. The State was the first theatre that Marcus Loew actually built in the midtown entertainment district, though he’d long leased facilities there such as the New York Theatre and the American Theatre.

Tinseltoes
Tinseltoes on August 20, 2012 at 1:54 pm

The bronze memorial tablet to Marcus Loew was first installed in the lobbies of Loew’s theatres on May 7th, 1929, which would have been his 59th birthday: Boxoffice

Tinseltoes
Tinseltoes on July 31, 2012 at 8:27 am

The six-day total of $223,679 at the two States would be equal to about $1.23 million in 2012.

Tinseltoes
Tinseltoes on July 31, 2012 at 6:51 am

“Unprecedented Boxoffice!” in March, 1972: Boxoffice

Ed Solero
Ed Solero on July 17, 2012 at 12:43 pm

I think the “grand staircase” photo on the right is actually of the Loew’s Capitol and not the Loew’s State, as captioned. Nevertheless, an absorbing read, indeed.

Tinseltoes
Tinseltoes on July 17, 2012 at 6:53 am

Pictured in this absorbing 1960 trade article about changes in first-run practices in Manhattan: Boxoffice

Tinseltoes
Tinseltoes on July 16, 2012 at 9:35 am

Bobby, you should be able to find plenty of details about the Cinemiracle fiasco at the Roxy’s listing. It was a wide-screen process that debuted with a feature documentary entitled “Windjammer.” The Roxy was extensively renovated and reduced in seating capacity to accomodate it.

BobbyS
BobbyS on July 16, 2012 at 8:20 am

That explains it. What was the Cinemiracle fiasco? Sorta Todd-Ao like?