Joy Drive-In

5910 W. Marshall Avenue,
Longview, TX 75604

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The Colonial Parkway Theatre opened on August 5, 1947, showing Clark Gable in “Boom Town”."

On April 19, 1957, the drive-in became the Joy Drive-In, owned and operated by Mr. and Mrs. Roy DeViney. For two seasons, it advertised in the Longview News-Journal as “1 Mile West of Greggton”, a Longview neighborhood on the west side of town. The Joy Drive-In stopped advertising after the 1958 season.

A 1957 aerial photo placed the drive-in on the south side of US 80. An auto salvage yard occupies the site today.

Contributed by Michael Kilgore

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MichaelKilgore
MichaelKilgore on February 11, 2021 at 9:39 am

Boxoffice, July 17, 1947: “Bill Morrow will open his new drive-in between Gladewater and Longview around August 1.”

Boxoffice, Aug. 23, 1947: “The Colonial, W. M. Morrow’s new drive-in theatre, located on the Longview-Gladewater highway, had its formal opening August 5. The opening screen attraction was "Boom Town.” "

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