Joy Drive-In
5910 W. Marshall Avenue,
Longview,
TX
75604
5910 W. Marshall Avenue,
Longview,
TX
75604
1 person
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The Colonial Parkway Theatre opened on August 5, 1947, showing Clark Gable in “Boom Town”."
On April 19, 1957, the drive-in became the Joy Drive-In, owned and operated by Mr. and Mrs. Roy DeViney. For two seasons, it advertised in the Longview News-Journal as “1 Mile West of Greggton”, a Longview neighborhood on the west side of town. The Joy Drive-In stopped advertising after the 1958 season.
A 1957 aerial photo placed the drive-in on the south side of US 80. An auto salvage yard occupies the site today.
Contributed by
Michael Kilgore
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Recent comments (view all 1 comments)
Boxoffice, July 17, 1947: “Bill Morrow will open his new drive-in between Gladewater and Longview around August 1.”
Boxoffice, Aug. 23, 1947: “The Colonial, W. M. Morrow’s new drive-in theatre, located on the Longview-Gladewater highway, had its formal opening August 5. The opening screen attraction was "Boom Town.” "