Park Avenue Theatre

487 Park Avenue,
New York, NY 10022

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Joe Vogel
Joe Vogel on May 21, 2012 at 2:29 pm

Boxoffice has moved its archive to a new web site. Here is fresh link to the 1949 ad with photo of the lounge.

The 1951 photo of the entrance canopy that Gerald DeLuca linked to is now available at this link.

Astyanax
Astyanax on May 20, 2012 at 9:01 pm

I was unable to open the photo of the lounge area, but I fondly recall the comfortable lounge areas of the Little Carnegie and the Beekman.

Gerald A. DeLuca
Gerald A. DeLuca on April 10, 2011 at 12:56 pm

This New York Times article features a photo of an audience at the Park Avenue Theatre in 1946.

Gerald A. DeLuca
Gerald A. DeLuca on June 24, 2010 at 3:51 am

Plexiglas canopy…photo in Boxoffice magazine, January 6, 1951:
View link

Joe Vogel
Joe Vogel on June 20, 2010 at 5:51 pm

There’s a nice photo of a lounge area at the Park Avenue featured in an ad for Gulistan carpeting that appeared in Boxoffice of March 29, 1947. There’s also a small inset photo showing the part of the auditorium with the stairway to the mezzanine.

Gerald A. DeLuca
Gerald A. DeLuca on June 16, 2010 at 2:55 pm

Boxoffice magazine, in its November 2, 1946 issue, reported on the opening of the Park Avenue Theatre. The article contains an extensive description and a couple of rare photos of the place.
View link

seymourcox
seymourcox on August 5, 2009 at 10:37 am

From LIFE, a June, 1947 ad for a movie “Carnegie Hall” that played Park Avenue Theatre,
View link

kencmcintyre
kencmcintyre on January 6, 2007 at 12:54 pm

Here is a Time article about the opening in 1946. As Warren pointed out, the subscription idea was a failure:
http://tinyurl.com/y93c7k

AlAlvarez
AlAlvarez on April 7, 2006 at 9:33 pm

In August 1956 the NYT announced plans by Walter Reade to reopen the theatre, an easy reconvert by removing a false floor put in the bank. The theatre is then listed as having 599 seats.

(BY WAY OF REPORT; ‘War and Peace’ Is Due At Capitol—Addenda
By A.H. WEILER. New York Times (1857-Current file). New York, N.Y.: Apr 15, 1956. p. 121 (1 page))

This plan was scrapped when new zoning laws would no longer allow it, hence the sale of the property to the archdioces soon after.

BoxOfficeBill
BoxOfficeBill on June 7, 2005 at 7:58 am

Yes, that film with the amazing Pierre Fresnay closed the theater after an eight-week run. Here’s a clip from the NYT 12 Oct. ‘52 announcing the theater’s fate:

View link

The adjoining clip offers an illuminating context. Cinerama had opened two weeks earlier, and already John Ford was champing at the bit to deploy the process “to make the damndest dramatic picture you ever saw.” That portended the end, for a while, of the “small” movie that would have been perfect for the Park Avenue to exhibit (though small movies, in truth, never really went out of fashion in the ensuing revolution). I also like the bit about how, in the event of mechanical failure, Cinerama projectionists would cover the time lapse for repair. I wonder whether anyone at this site experienced such a filler?

RobertR
RobertR on June 7, 2005 at 7:04 am

One of the above posts from Warren says this theatre closed on 10/31/52. I have an ad from 10/5/52 and the Park Avenue was playing “The Amazing Monsieur Fabre”. This must have been the last feature played there, or at least one of the last.

Gerald A. DeLuca
Gerald A. DeLuca on March 19, 2004 at 6:30 am

HAMLET ran on a reserved-seat, two showings per day policy, under the aegis of the Theatre Guild.