Isis Theater

916 10th Street,
Modesto, CA 95354

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Joe Vogel
Joe Vogel on March 19, 2022 at 5:06 pm

elmorovivo is correct about the Lyric Theatre, later the Esquire, being the 1922 house at 719 10th Street. It opened on June 27 that year in a building that had been converted from a garage. The Isis was a different house, opened as the Liberty Theatre sometime before 1912, at which time it was renamed the Isis. The name change was noted in the June 7, 1912 issue of The Modesto Bee.

That said, it’s possible that the Isis moved to a different location in 1914. The October 3, 1914 issue of Moving Picture World said “Dick Wilbur has opened the Isis theater, Modesto, Cal., the house being under the management of W. B. Harrison.” That’s the only mention of the Isis I’ve found in the trade journals, and I’ve not found the Liberty mentioned at all. As the item has minimal information, I don’t know if it was the old Liberty/Isis being reopened or a new Isis at a different location.

elmorovivo
elmorovivo on March 19, 2022 at 12:18 pm

About the name “Lyric”, it is my understanding that the Lyric name was associated in an early time with the Esquire Theater at the 700’s 10th St, not with the Isis (916-918 !0th St.).The Isis closed sometimes before 1919.