102 E. Houston Street,
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Previously operated by: Long Theaters
Functions: Movies (Second Run)
Styles: Streamline Moderne
Previous Names: Texas Theater
Built in 1939, the Texas Theater is a quintessential small town movie house that serves a population of 7,600. It was operaed by Long Theaters. It retained the ‘Texas’ name until at least 1950. Later renamed Texan Theater, in 1994 it was saved from almost certain death when new owners bought the theater.
A year later, for a mere $150,000, the theater was restored with new seats, surround sound, and a new projector. The theater has shown a modest profit since then, showing second-run films for around $4 a show.
The Texan Theater represents a nationwide movement, mostly in small towns, where cities and citizens are restoring their once mighty movie houses.
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