AMC Loews Lincoln Square 13 with IMAX

1998 Broadway,
New York, NY 10023

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Loew's Lincoln Square

Viewing: Photo | Street View

On November 18, 1994, on the site of a demolished post office, the circuit then known by the Sony Theatres moniker introduced what immediately became the nation’s busiest multiplex at Broadway and 68th Street.

Construction of the Millennium Partners development known as Lincoln Square began on Manhattan’s Upper West Side in 1992. The $250 million mixed-use project, covering the block from Broadway to Columbus Avenue between 67th and 68th Street, was to rise 545 feet and encompass 800,000-square-feet. The developers took the unusual path of selling and leasing much of the complex’s space before construction had begun. Among the tenants of the 8-story commercial base, to be topped by a 38-story apartment tower, was Loews Theater Management Corporation. Plans for a nine-screen movie theatre with a traditional external box office and no inner lobby or unusual interiors were first conceived by Sony Pictures Entertainment Executive VP Lawrence Ruisi and Chairman Peter Guber. When Jim and Barrie Lawson-Loeks joined Loews/Sony Theatres as co-chairs in 1992, they envisioned a different complex, one that would include a mural-adorned lobby, movie palace ornamentation, indoor ticket selling stations, and more.

Sony Theatres Lincoln Square was designed by the firm of Gensler and Associates. The theatre’s lighting scheme was executed by Gallegos Lighting and the building’s 75' tall by 130' wide lobby mural was produced by EverGreene Painting Studios. (If ever gazing upon the mural, look, among the images from “Lawrence of Arabia”, “It Happened One Night”, and other classic films of Sony [Columbia] Pictures' past, for the embedded names of Sony/Loews executives of the era).

Upon its opening, the theatre totaled 3,046 seats and featured nine traditional exhibition auditoriums, each with a name and plaster/molded-fiberglass entrance paying homage to a grand movie palace of Loews' past. Among these were the Valencia, Kings, State, Capital, Paradise, and Jersey. The entry portals were designed as stylized representations of the old-time movie palaces. (The Paradise, for instance, has an Egyptian theme.) The grandest of the nine theatres bore the name “Loew’s”, since the circuit’s previous designation was, at the time, retired.

This premiere auditorium was modeled after the Thomas Lamb-designed Loew’s 72nd Street theatre (demolished in 1961) and reinterpreted that venue’s Thai-temple inspiration. The theatre featured a red and gold color scheme, handcarved designs atop gilded columns, a chandelier, a proscenium arch featuring elephants and palm trees, a gold show curtain, and a balcony. A two-minutes-long lighting pre-show was created by Patrick Gallegos, using equipment mounted on the balcony rail and footlights, to accompany a commissioned score by Jonathan Brielle. The auditorium housed 876 seats, a 65 feet wide by 26 feet tall screen, was 70mm capable, THX-certified, and opened with state of the art audio. Later, it featured Dolby Digital, SDDS 8-channel, and DTS.

Perhaps the facility’s most attention-grabbing feature was the Sony IMAX Theatre. Billed in advertisements of the time as “The 8-Story Wonder of the World”, the theatre featured 600 seats (not included in the nine-screen total cited above), the United States' largest theatrical screen measuring 100' by 80', and was reached by means of what was claimed to be the world’s largest free-standing escalator. It was the first IMAX theatre in the U.S. to be operated by a major exhibition circuit and also the first to exhibit 3-D films in the large screen format. The debut IMAX features were “The Last Buffalo”, which had previously been exhibited, and the premiere engagement of “Into the Deep”. On April 21, 1995, the theatre presented the first fictional IMAX film, “Wings of Courage”, starring Val Kilmer and Elizabeth McGovern and directed by Jean-Jacques Annaud. The film was the earliest to make use of the new IMAX 3-D Personal Sound Environment System. On October 20 of that year, “Across the Sea of Time” was presented, along with the ability for the audience to listen to the film in the language of their choosing via the four audio tracks available in their headsets. The IMAX theatre features a system by which, in a process lasting fewer than 40 minutes, each of the audience headsets is run through a fine mist of water and lens cleaning fluid between shows. Security panels sound alarms should a headset be mistakenly removed from the auditorium. In addition, the auditorium’s porthole glass is intentionally oversized, in order to allow the interested to pear into the projection booth, home to 7.5' wide film platters.

All of the building’s auditoriums, including 3 basement theatres added in early-1995 and originally intended to exhibit art house fare (a plan that was never executed), are reached via a ticket lobby featuring numerous automated ticketing kiosks and a Deco-inspired, 8-station box office at the end of a terrazzo floor with embedded brass stars (intended to be engraved with the names of stars visiting the theatre for premieres of their films). Patrons visiting one of the original 9 auditoriums enter an enormous concession lobby through an entryway replicating the gates of Sony Pictures Entertainment’s Culver City studio lot. Floor-to-ceiling structural columns are disguised as palm trees and large screens display trailers for upcoming attractions. A frieze features the names of Hollywood stars and encircles the space. The below-street-level auditoriums, which brought the facility’s total seat count to 4,144 (including IMAX), share a lobby showcasing a black-and-white mural paying homage to 1930’s Hollywood and an auxiliary concession stand. One of these auditoriums was originally equipped with joysticks for the age of interactive movies intended to be ushered in by 1995’s “Mr. Payback”. (The basement space was originally reserved for a neighboring tenant, Barnes & Noble.)

During its opening weekend in 1994, the Lincoln Square drew 33,000 paying customers and grossed more than $202,000 at the box office. The opening features were “Star Trek Generations” (generating $100,000), “The Professional” ($46,000), “Miracle on 34th Street” (1994), “The Lion King” (in the first weekend of a holiday-season re-release), and “The Swan Princess”. In the years since, Sony/Loews/Loews Cineplex Entertainment has striven to maintain the theatre’s technological preeminence. The premiere Loews auditorium is THX-certified. AMC now operates the theatre, having purchased the Loews Cineplex theatres.

Contributed by Damien Farley

Recent comments (view all 665 comments)

moviebuff82
moviebuff82 on August 22, 2016 at 12:09 pm

It will be worth the drive to NYC to see an imax laser movie. Wonder if Fantastic Beasts will be the first one or maybe Dr. Strange?

xbs2034
xbs2034 on August 22, 2016 at 12:21 pm

http://www.nytimes.com/2016/08/23/movies/ang-lee-billy-lynns-long-halftime-walk-new-york-film-festival.html?hpw&rref=movies&action=click&pgtype=Homepage&module=well-region&region=bottom-well&WT.nav=bottom-well

Just a little more to add to Billy Lynn, the NY Times indeed say it is expected that Lincoln Square will play Billy Lynn in Ang Lee’s format during theatrical release I figured (given the expense/trouble involved with specially outfitting a screen) but still nice to hear.

Also, sounds like Lincoln Square may be the only theater to play it that way, though there will be 4k/3D/60 fps and 4k/2D/120 fps showings at other theaters.

As for IMAX laser, I was told their hope was for the start of holiday season blockbusters but definitely by Thanksgiving barring a major delay, so sounds like they aiming for Doctor Strange but could slip to Fantastic Beasts.

ridethectrain
ridethectrain on August 22, 2016 at 12:22 pm

It looks like Ill see Sully and The Magificent Seven on vacation in imax lasser in Hollywood

hdtv267
hdtv267 on August 22, 2016 at 12:25 pm

Don’t plan on a November opening. The IMAX renovation at the Metreon took 6 weeks longer than planned, and then also had to close again for a couple weeks to make re-adjustments.

So don’t start pools for the first movie or bitch and whine if it goes into December This isn’t the youngest of buildings, and complications occur.

The best thing anyone can do is provide rational updates from verified sources with links and photos to document the transition.

Take the speculation, bitching and moaning to Facebook, twitter, Instagram or snapchat where it belongs.

you’re going to drive yourselves and others insane with the constant posting & kvetching.

markp
markp on August 23, 2016 at 10:28 am

I agree with you on all points hdtv267. I might add that as a 40 year veteran projectionist, I personally am not a fan of digital, since it put me out of work 3 years ago, and I could care less about digital imax or laser or anything else. To me its getting all out of control, and going to the movies just isn’t what it use to be. Yes I’m an old fuddy duddy. You can say it.

moviebuff82
moviebuff82 on August 23, 2016 at 2:12 pm

The Lincoln Square isn’t what it used to be. Sure, the IMAX makes up the bulk of the moviegoing experience as it is the largest screen in the NYC area and also the busiest. Having the laser projection installed in it will raise the price even further. Not only that, but food prices will increase. I like the old film projection as it is sharper than digital and makes it look like a bluray movie projected on a giant screen. 4k is here to stay at home and 8k is only being used on tall screens for sports arenas and the like. I’m happy with my 1080p 3d tv. heck, the 1080p 2d is better than the 3d.

ridethectrain
ridethectrain on August 23, 2016 at 2:31 pm

Going to the movies is better than at home. Don’t miss film hearing the sound of the projector, scratches

hdtv267
hdtv267 on August 24, 2016 at 3:43 am

yeah now a days you get to hear people talking loudly, video games, texts and tweets coming in.

I’m not sure what movie theatres you went to, but if I’m hearing the projector, there’s an issue with the sound system

markp
markp on August 24, 2016 at 3:06 pm

I loved the sound of the old film projectors. And in my 37 full time years as a projectionist, I never scratched film, even my 12 years in the adult theatres. I cared for the film and kept my projectors spotless.

hdtv267
hdtv267 on August 27, 2016 at 3:09 pm

sure, when you’re watching a movie in an olde time theatre, like the Bijou Theatre in BugTussle you’ll hear the projector, that’s why Pearl Bodine needs to play so loudly on the pie-any.

I’ve attended different “theaters” inside this complex and never heard a projector once. I’ve heard other noises. Not as bad as some of the noises I would hear on 42nd Street or the theaters on 8th Avenue

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