AMC Loews Lincoln Square 13 with IMAX

1998 Broadway,
New York, NY 10023

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AMC Loews Lincoln Square 13 with IMAX

Viewing: Photo | Street View

On November 18, 1994, on the site of a demolished post office, the circuit then known by the Sony Theatres moniker introduced what immediately became the nation’s busiest multiplex at Broadway and 68th Street.

Construction of the Millennium Partners development known as Lincoln Square began on Manhattan’s Upper West Side in 1992. The $250 million mixed-use project, covering the block from Broadway to Columbus Avenue between 67th and 68th Street, was to rise 545 feet and encompass 800,000-square-feet. The developers took the unusual path of selling and leasing much of the complex’s space before construction had begun. Among the tenants of the 8-story commercial base, to be topped by a 38-story apartment tower, was Loews Theater Management Corporation. Plans for a nine-screen movie theatre with a traditional external box office and no inner lobby or unusual interiors were first conceived by Sony Pictures Entertainment Executive VP Lawrence Ruisi and Chairman Peter Guber. When Jim and Barrie Lawson-Loeks joined Loews/Sony Theatres as co-chairs in 1992, they envisioned a different complex, one that would include a mural-adorned lobby, movie palace ornamentation, indoor ticket selling stations, and more.

Sony Theatres Lincoln Square was designed by the firm of Gensler and Associates. The theatre’s lighting scheme was executed by Gallegos Lighting and the building’s 75' tall by 130' wide lobby mural was produced by EverGreene Painting Studios. (If ever gazing upon the mural, look, among the images from “Lawrence of Arabia”, “It Happened One Night”, and other classic films of Sony [Columbia] Pictures' past, for the embedded names of Sony/Loews executives of the era).

Upon its opening, the theatre totaled 3,046 seats and featured nine traditional exhibition auditoriums, each with a name and plaster/molded-fiberglass entrance paying homage to a grand movie palace of Loews' past. Among these were the Valencia, Kings, State, Capital, Paradise, and Jersey. The entry portals were designed as stylized representations of the old-time movie palaces. (The Paradise, for instance, has an Egyptian theme.) The grandest of the nine theatres bore the name “Loew’s”, since the circuit’s previous designation was, at the time, retired.

This premiere auditorium was modeled after the Thomas Lamb-designed Loew’s 72nd Street theatre (demolished in 1961) and reinterpreted that venue’s Thai-temple inspiration. The theatre featured a red and gold color scheme, handcarved designs atop gilded columns, a chandelier, a proscenium arch featuring elephants and palm trees, a gold show curtain, and a balcony. A two-minutes-long lighting pre-show was created by Patrick Gallegos, using equipment mounted on the balcony rail and footlights, to accompany a commissioned score by Jonathan Brielle. The auditorium housed 876 seats, a 65 feet wide by 26 feet tall screen, was 70mm capable, THX-certified, and opened with state of the art audio. Later, it featured Dolby Digital, SDDS 8-channel, and DTS.

Perhaps the facility’s most attention-grabbing feature was the Sony IMAX Theatre. Billed in advertisements of the time as “The 8-Story Wonder of the World”, the theatre featured 600 seats (not included in the nine-screen total cited above), the United States' largest theatrical screen measuring 100' by 80', and was reached by means of what was claimed to be the world’s largest free-standing escalator. It was the first IMAX theatre in the U.S. to be operated by a major exhibition circuit and also the first to exhibit 3-D films in the large screen format. The debut IMAX features were “The Last Buffalo”, which had previously been exhibited, and the premiere engagement of “Into the Deep”. On April 21, 1995, the theatre presented the first fictional IMAX film, “Wings of Courage”, starring Val Kilmer and Elizabeth McGovern and directed by Jean-Jacques Annaud. The film was the earliest to make use of the new IMAX 3-D Personal Sound Environment System. On October 20 of that year, “Across the Sea of Time” was presented, along with the ability for the audience to listen to the film in the language of their choosing via the four audio tracks available in their headsets. The IMAX theatre features a system by which, in a process lasting fewer than 40 minutes, each of the audience headsets is run through a fine mist of water and lens cleaning fluid between shows. Security panels sound alarms should a headset be mistakenly removed from the auditorium. In addition, the auditorium’s porthole glass is intentionally oversized, in order to allow the interested to pear into the projection booth, home to 7.5' wide film platters.

All of the building’s auditoriums, including 3 basement theatres added in early-1995 and originally intended to exhibit art house fare (a plan that was never executed), are reached via a ticket lobby featuring numerous automated ticketing kiosks and a Deco-inspired, 8-station box office at the end of a terrazzo floor with embedded brass stars (intended to be engraved with the names of stars visiting the theatre for premieres of their films). Patrons visiting one of the original 9 auditoriums enter an enormous concession lobby through an entryway replicating the gates of Sony Pictures Entertainment’s Culver City studio lot. Floor-to-ceiling structural columns are disguised as palm trees and large screens display trailers for upcoming attractions. A frieze features the names of Hollywood stars and encircles the space. The below-street-level auditoriums, which brought the facility’s total seat count to 4,144 (including IMAX), share a lobby showcasing a black-and-white mural paying homage to 1930’s Hollywood and an auxiliary concession stand. One of these auditoriums was originally equipped with joysticks for the age of interactive movies intended to be ushered in by 1995’s “Mr. Payback”. (The basement space was originally reserved for a neighboring tenant, Barnes & Noble.)

During its opening weekend in 1994, the Lincoln Square drew 33,000 paying customers and grossed more than $202,000 at the box office. The opening features were “Star Trek Generations” (generating $100,000), “The Professional” ($46,000), “Miracle on 34th Street” (1994), “The Lion King” (in the first weekend of a holiday-season re-release), and “The Swan Princess”. In the years since, Sony/Loews/Loews Cineplex Entertainment has striven to maintain the theatre’s technological preeminence. The premiere Loews auditorium is THX-certified. AMC now operates the theatre, having purchased the Loews Cineplex theatres.

Contributed by Damien Farley

Recent comments (view all 284 comments)

moviebuff82
moviebuff82 on November 30, 2014 at 11:12 am

Happy belated 20th anniversary to this theater!!! The teaser trailer for the Star Wars movie was shown in 3D, 2D, and imax 2d. The imax trailer ends with the millenium falcon flying against the backdrop of tie fighters, full screen style. That footage was shot on real 70mm IMAX film.

celboy
celboy on November 30, 2014 at 12:38 pm

So you are saying you believe this was projected on imax film?…Everything was 2.39 until the falcon shot……$$$$ teaser…I figured there was no more space on the platter due to Interstellar’s length. But I guess now 88 secs of enough space.

moviebuff82
moviebuff82 on November 30, 2014 at 12:47 pm

Yup. Does this theater still have SDDS equipment as well as 35mm from opening day? Also dts and dolby 5.1.

Kurtpvincent
Kurtpvincent on December 9, 2014 at 1:02 pm

I had the pleasure of seeing Interstellar in IMAX 70mm film. One of the greatest cinematic experiences of my life. Definitely top 10. It was my first true IMAX and I am forever changed! I also got to see the new Star Wars trailer in full 70mm IMAX. MIND BLOWN. Amazing theatre. I am going to see Inherent Vice here thursday night. Looks like it will be digital. Which I am bummed about because I am a huge film lover, but I already got my tickets. Anyhow, I love this place.

moviebuff82
moviebuff82 on December 9, 2014 at 3:15 pm

The reason this place is popular is that they have exclusive engagements of big movies before their nationwide release. Almost every major motion picture since 1994 has been played at this theater to sold out crowds despite the high ticket prices, with the IMAX theater the real deal. I wonder if they’ll have 70mm projection for Quentin’s new movie The Hateful Eight when it opens next year.

markp
markp on December 10, 2014 at 5:03 am

Kurtpvincent, I agree with you on 2 points. I saw Interstellar in 70mm film at the Ziegfeld, and I too, as a projectionist of over 38 years also love film. These days I am a stagehand, who works occasionally at a performing arts center that do movies, but they are all digital or DVD. I hate it, but its an evil I must live with.

markp
markp on December 10, 2014 at 5:04 am

And yes, Interstellar was one of the greatest expieriences I ever had in a movie theatre. Awesome movie.

moviebuff82
moviebuff82 on December 17, 2014 at 2:26 pm

How was hobbit 3d did they show the star wars trailer in 3d?

celboy
celboy on December 17, 2014 at 2:49 pm

The Hobbit Marathon was entirely HFR. They showed the new Mad Max trailer before the 3rd movie.

moviebuff82
moviebuff82 on December 17, 2014 at 3:04 pm

How was the mad max trailer in 3d?

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