AMC Loews Lincoln Square 13 with IMAX

1998 Broadway,
New York, NY 10023

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AMC Loews Lincoln Square 13 with IMAX

Viewing: Photo | Street View

On November 18, 1994, on the site of a demolished post office, the circuit then known by the Sony Theatres moniker introduced what immediately became the nation’s busiest multiplex at Broadway and 68th Street.

Construction of the Millennium Partners development known as Lincoln Square began on Manhattan’s Upper West Side in 1992. The $250 million mixed-use project, covering the block from Broadway to Columbus Avenue between 67th and 68th Street, was to rise 545 feet and encompass 800,000-square-feet. The developers took the unusual path of selling and leasing much of the complex’s space before construction had begun. Among the tenants of the 8-story commercial base, to be topped by a 38-story apartment tower, was Loews Theater Management Corporation. Plans for a nine-screen movie theatre with a traditional external box office and no inner lobby or unusual interiors were first conceived by Sony Pictures Entertainment Executive VP Lawrence Ruisi and Chairman Peter Guber. When Jim and Barrie Lawson-Loeks joined Loews/Sony Theatres as co-chairs in 1992, they envisioned a different complex, one that would include a mural-adorned lobby, movie palace ornamentation, indoor ticket selling stations, and more.

Sony Theatres Lincoln Square was designed by the firm of Gensler and Associates. The theatre’s lighting scheme was executed by Gallegos Lighting and the building’s 75' tall by 130' wide lobby mural was produced by EverGreene Painting Studios. (If ever gazing upon the mural, look, among the images from “Lawrence of Arabia”, “It Happened One Night”, and other classic films of Sony [Columbia] Pictures' past, for the embedded names of Sony/Loews executives of the era).

Upon its opening, the theatre totaled 3,046 seats and featured nine traditional exhibition auditoriums, each with a name and plaster/molded-fiberglass entrance paying homage to a grand movie palace of Loews' past. Among these were the Valencia, Kings, State, Capital, Paradise, and Jersey. The entry portals were designed as stylized representations of the old-time movie palaces. (The Paradise, for instance, has an Egyptian theme.) The grandest of the nine theatres bore the name “Loew’s”, since the circuit’s previous designation was, at the time, retired.

This premiere auditorium was modeled after the Thomas Lamb-designed Loew’s 72nd Street theatre (demolished in 1961) and reinterpreted that venue’s Thai-temple inspiration. The theatre featured a red and gold color scheme, handcarved designs atop gilded columns, a chandelier, a proscenium arch featuring elephants and palm trees, a gold show curtain, and a balcony. A two-minutes-long lighting pre-show was created by Patrick Gallegos, using equipment mounted on the balcony rail and footlights, to accompany a commissioned score by Jonathan Brielle. The auditorium housed 876 seats, a 65 feet wide by 26 feet tall screen, was 70mm capable, THX-certified, and opened with state of the art audio. Later, it featured Dolby Digital, SDDS 8-channel, and DTS.

Perhaps the facility’s most attention-grabbing feature was the Sony IMAX Theatre. Billed in advertisements of the time as “The 8-Story Wonder of the World”, the theatre featured 600 seats (not included in the nine-screen total cited above), the United States' largest theatrical screen measuring 100' by 80', and was reached by means of what was claimed to be the world’s largest free-standing escalator. It was the first IMAX theatre in the U.S. to be operated by a major exhibition circuit and also the first to exhibit 3-D films in the large screen format. The debut IMAX features were “The Last Buffalo”, which had previously been exhibited, and the premiere engagement of “Into the Deep”. On April 21, 1995, the theatre presented the first fictional IMAX film, “Wings of Courage”, starring Val Kilmer and Elizabeth McGovern and directed by Jean-Jacques Annaud. The film was the earliest to make use of the new IMAX 3-D Personal Sound Environment System. On October 20 of that year, “Across the Sea of Time” was presented, along with the ability for the audience to listen to the film in the language of their choosing via the four audio tracks available in their headsets. The IMAX theatre features a system by which, in a process lasting fewer than 40 minutes, each of the audience headsets is run through a fine mist of water and lens cleaning fluid between shows. Security panels sound alarms should a headset be mistakenly removed from the auditorium. In addition, the auditorium’s porthole glass is intentionally oversized, in order to allow the interested to pear into the projection booth, home to 7.5' wide film platters.

All of the building’s auditoriums, including 3 basement theatres added in early-1995 and originally intended to exhibit art house fare (a plan that was never executed), are reached via a ticket lobby featuring numerous automated ticketing kiosks and a Deco-inspired, 8-station box office at the end of a terrazzo floor with embedded brass stars (intended to be engraved with the names of stars visiting the theatre for premieres of their films). Patrons visiting one of the original 9 auditoriums enter an enormous concession lobby through an entryway replicating the gates of Sony Pictures Entertainment’s Culver City studio lot. Floor-to-ceiling structural columns are disguised as palm trees and large screens display trailers for upcoming attractions. A frieze features the names of Hollywood stars and encircles the space. The below-street-level auditoriums, which brought the facility’s total seat count to 4,144 (including IMAX), share a lobby showcasing a black-and-white mural paying homage to 1930’s Hollywood and an auxiliary concession stand. One of these auditoriums was originally equipped with joysticks for the age of interactive movies intended to be ushered in by 1995’s “Mr. Payback”. (The basement space was originally reserved for a neighboring tenant, Barnes & Noble.)

During its opening weekend in 1994, the Lincoln Square drew 33,000 paying customers and grossed more than $202,000 at the box office. The opening features were “Star Trek Generations” (generating $100,000), “The Professional” ($46,000), “Miracle on 34th Street” (1994), “The Lion King” (in the first weekend of a holiday-season re-release), and “The Swan Princess”. In the years since, Sony/Loews/Loews Cineplex Entertainment has striven to maintain the theatre’s technological preeminence. The premiere Loews auditorium is THX-certified. AMC now operates the theatre, having purchased the Loews Cineplex theatres.

Contributed by Damien Farley

Recent comments (view all 599 comments)

macnut222 on April 18, 2016 at 8:38 pm

@waterguy56. I saw TJB in Dolby. Awesome! Best 3D I’ve seen, definitely better than digital IMAX IMO. Really looking forward to seeing what IMAX with Laser will give us.

waterguy56 on April 19, 2016 at 12:55 am

@macnut222 Thanks, that’s great to hear.I will check it out this weekend. guess 70mm IMAX > laser IMAX >= Dolby Cinema > Digital IMAX > all the other formats. But it’s disappointing that Dolby cinema at empire 25 won’t be showing Civil War.

waterguy56 on April 27, 2016 at 5:56 pm

This weekend’s showtime has been released, and A Beautiful Planet won’t be shown here. I guess there will be no more 70mm IMAX since Laser IMAX will be coming late summer.

alpinedownhiller on April 28, 2016 at 6:39 am

Weird since the Digital Xenon IMAX will be showing Beautiful Planet at my local theater in NJ!

On a side note Laser IMAX is pretty incredible! Don’t knock it. Laser IMAX 3D is the single best 3D format I have ever seen by far! Zero ghosting, deep blacks, it the closest feel to simply being there and looking with your own eyes I’ve experienced yet. It’s honestly better than 15/70 IMAX 3D.

waterguy56 on April 28, 2016 at 3:54 pm

I also feel it’s weird since LS13 hosted the premiere and has the 70mm film projector. And they had the poster of A Beautiful Planet on for a long time. Maybe because this documentary is limited release, and the jungle book will have better box office? it’s kind of disappointing since seeing it in that gigantic 1.44:1 screen will be an unbelievable visual experience.

moviebuff82 on April 29, 2016 at 7:29 pm

alpinedownhiller, you mean the one in rockaway right? They are showing it one showtime in the morning followed by jungle book for the rest of the days. Next weekend captain america civil war arrives and there’s split showtimes between imax 2d and imax 3d.

moviebuff82 on May 2, 2016 at 7:34 pm

With AMC Empire 25 not showing Civil War in imax, this theater, along with its sister theaters in Kips Bay and 34th Street, will show it in digital liemax.

amcbayplaza13 on May 2, 2016 at 9:30 pm

So the captain America civil war movie gonna be showing in AMC LS 13,34th street 14 and kips Bay 15

waterguy56 on May 3, 2016 at 11:27 pm

Wish there could be a 70mm version of Civil War, but sadly only digital and laser imax were made. No doubt the digital IMAX at LS13 will be the best available format in NYC since no civil war at Dolby cinema at empire 25( both formats are really good tho)

moviebuff82 on May 4, 2016 at 7:52 pm

How does the digital imax at LS compare to Rockaway? The one in Rockaway is big and great for widescreen scope movies as well as flat movies too.

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