AMC Lincoln Square 13

1998 Broadway,
New York, NY 10023

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AMC Lincoln Square 13

On November 18, 1994, on the site of a demolished post office, the circuit then known by the Sony Theatres moniker introduced what immediately became the nation’s busiest multiplex at Broadway and W. 68th Street.

Construction of the Millennium Partners development known as Lincoln Square began on Manhattan’s Upper West Side in 1992. The $250 million mixed-use project, covering the block from Broadway to Columbus Avenue between W. 67th Street and W. 68th Street, was to rise 545 feet and encompass 800,000-square-feet. The developers took the unusual path of selling and leasing much of the complex’s space before construction had begun. Among the tenants of the 8-story commercial base, to be topped by a 38-story apartment tower, was Loews Theater Management Corporation. Plans for a nine-screen movie theatre with a traditional external box office and no inner lobby or unusual interiors were first conceived by Sony Pictures Entertainment Executive VP Lawrence Ruisi and Chairman Peter Guber. When Jim and Barrie Lawson-Loeks joined Loews/Sony Theatres as co-chairs in 1992, they envisioned a different complex, one that would include a mural-adorned lobby, movie palace ornamentation, indoor ticket selling stations, and more.

Sony Theatres Lincoln Square was designed by the firm of Gensler and Associates. The theatre’s lighting scheme was executed by Gallegos Lighting and the building’s 75' tall by 130' wide lobby mural was produced by EverGreene Painting Studios. (If ever gazing upon the mural, look, among the images from “Lawrence of Arabia”, “It Happened One Night”, and other classic films of Sony [Columbia] Pictures' past, for the embedded names of Sony/Loews executives of the era).

Upon its opening, the theatre totaled 3,046 seats and featured nine traditional exhibition auditoriums, each with a name and plaster/molded-fiberglass entrance paying homage to a grand movie palace of Loews' past. Among these were the Valencia, Kings, State, Capital, Paradise, and Jersey. The entry portals were designed as stylized representations of the old-time movie palaces. (The Paradise, for instance, has an Egyptian theme.) The grandest of the nine theatres bore the name “Loew’s”, since the circuit’s previous designation was, at the time, retired.

This premiere auditorium was modeled after the Thomas Lamb-designed Loew’s 72nd Street theatre (demolished in 1961) and reinterpreted that venue’s Thai-temple inspiration. The theatre featured a red and gold color scheme, handcarved designs atop gilded columns, a chandelier, a proscenium arch featuring elephants and palm trees, a gold show curtain, and a balcony. A two-minutes-long lighting pre-show was created by Patrick Gallegos, using equipment mounted on the balcony rail and footlights, to accompany a commissioned score by Jonathan Brielle. The auditorium housed 876 seats, a 65 feet wide by 26 feet tall screen, was 70mm capable, THX-certified, and opened with state of the art audio. Later, it featured Dolby Digital, SDDS 8-channel, and DTS.

Perhaps the facility’s most attention-grabbing feature was the Sony IMAX Theatre. Billed in advertisements of the time as “The 8-Story Wonder of the World”, the theatre featured 600 seats (not included in the nine-screen total cited above), the United States' largest theatrical screen measuring 100' by 80', and was reached by means of what was claimed to be the world’s largest free-standing escalator. It was the first IMAX theatre in the U.S. to be operated by a major exhibition circuit and also the first to exhibit 3-D films in the large screen format. The debut IMAX features were “The Last Buffalo”, which had previously been exhibited, and the premiere engagement of “Into the Deep”. On April 21, 1995, the theatre presented the first fictional IMAX film, “Wings of Courage”, starring Val Kilmer and Elizabeth McGovern and directed by Jean-Jacques Annaud. The film was the earliest to make use of the new IMAX 3-D Personal Sound Environment System. On October 20 of that year, “Across the Sea of Time” was presented, along with the ability for the audience to listen to the film in the language of their choosing via the four audio tracks available in their headsets. The IMAX theatre features a system by which, in a process lasting fewer than 40 minutes, each of the audience headsets is run through a fine mist of water and lens cleaning fluid between shows. Security panels sound alarms should a headset be mistakenly removed from the auditorium. In addition, the auditorium’s porthole glass is intentionally oversized, in order to allow the interested to pear into the projection booth, home to 7.5' wide film platters.

All of the building’s auditoriums, including 3 basement theatres added in early-1995 and originally intended to exhibit art house fare (a plan that was never executed), are reached via a ticket lobby featuring numerous automated ticketing kiosks and a Deco-inspired, 8-station box office at the end of a terrazzo floor with embedded brass stars (intended to be engraved with the names of stars visiting the theatre for premieres of their films). Patrons visiting one of the original 9 auditoriums enter an enormous concession lobby through an entryway replicating the gates of Sony Pictures Entertainment’s Culver City studio lot. Floor-to-ceiling structural columns are disguised as palm trees and large screens display trailers for upcoming attractions. A frieze features the names of Hollywood stars and encircles the space. The below-street-level auditoriums, which brought the facility’s total seat count to 4,144 (including IMAX), share a lobby showcasing a black-and-white mural paying homage to 1930’s Hollywood and an auxiliary concession stand. One of these auditoriums was originally equipped with joysticks for the age of interactive movies intended to be ushered in by 1995’s “Mr. Payback”. (The basement space was originally reserved for a neighboring tenant, Barnes & Noble.)

During its opening weekend in 1994, the Lincoln Square drew 33,000 paying customers and grossed more than $202,000 at the box office. The opening features were “Star Trek Generations” (generating $100,000), “The Professional” ($46,000), “Miracle on 34th Street” (1994), “The Lion King” (in the first weekend of a holiday-season re-release), and “The Swan Princess”. In the years since, Sony/Loews/Loews Cineplex Entertainment has striven to maintain the theatre’s technological preeminence. The premiere Loews auditorium is THX-certified. AMC now operates the theatre, having purchased the Loews Cineplex theatres. The seating capacity in 2018 was reduced to 3,254. In November 2019 the former Loew’s screen was renamed Dolby Cinema at AMC and the seating capacity was reduced from 876-seats down to 291-seats, giving a total seating capacity of 2,669.

Contributed by Damien Farley

Recent comments (view all 1,638 comments)

bigjoe59
bigjoe59 on March 12, 2020 at 3:17 pm

Hello-

I have an interesting situation I hope someone has advise on. i recently ordered the 4K discs of Batman v Superman, Wonder Woman and Fantastic Beasts and Where to Find Them after getting a gift card for a prominent online retailer as a birthday gift. I happened to see all three films at this theater when they were released. when i received the package a blind person could tell all three discs were opened returned re-shrink wrapped discs. so I contacted said online retailer got s refund of the gift card after\ returning the discs. so I thought I’d order them from the WBShop where I’d certainly get brand new factory sealed discs in their think cardboard sleeve. guess what? the Batman v Superman was such but the Wonder Woman and Fantastic ……… discs were again opened returned re-shrink wrapped discs. what online retailer can I get brand new factory sealed in their thin cardboard sleeves discs from. i thought the WBShop would sell such but even they sell used returned re-shrink wrapped discs as new.

Antoine Doinel
Antoine Doinel on March 29, 2020 at 6:52 am

@markp @xbs2034 That’s too bad that 70mm was removed from house #1. I saw Dunkirk in there in Super Panavision 70mm and it was great. AMC really stinks. House #2’s screen isn’t big enough to get the full effect of 70mm (I saw Hateful Eight in 70mm in house #2).

markp
markp on March 29, 2020 at 4:14 pm

Antoine Doinel, when Hateful Eight first came out the 70MM was put in by BL & S for Weinstein Pictures. After the run the equipment was sold to Warner Bros. Im guessing AMC wanted it in the big house. In 2018 when I went to work there for a company who installed temporary 70MM in house 2 we ran Murder on the Orient Express for one month. After that I believe Warner Bros wanted their equipment returned to house 2. We then ran Phantom Thread there in 70MM for 13 weeks. As far as I know the equipment is still in house 2 and will not be moved in the future.

SethLewis
SethLewis on March 30, 2020 at 12:44 am

Antoine Doinel I am guessing was named for Truffaut’s iconic character…wow!

moviebuff82
moviebuff82 on March 30, 2020 at 3:41 am

Any chance that when this theater reopens soon they need to speed up on the renovations? Hopefully AMC survives since they’re burning cash right now.

bigjoe59
bigjoe59 on March 30, 2020 at 12:34 pm

Hello-

to moviebuff82- what renovations are you referring to?

moviebuff82
moviebuff82 on March 30, 2020 at 3:34 pm

those with new recliners…

bigjoe59
bigjoe59 on March 30, 2020 at 4:39 pm

Hello-

I like the recliners at the 19th Street which I go to frequently. the chair are nice and comfy but they have 1 flaw- the button to raise or lower the leg rest is on the side right against your hip. now I’m not talking about being fat or obese just being a big person my thigh is always pressing up against it. the button should have been placed on the top of the armrest.

Bill Huelbig
Bill Huelbig on March 30, 2020 at 4:47 pm

I never use the recline feature at the movies because it would put me right to sleep, no matter how good the movie is.

moviebuff82
moviebuff82 on March 31, 2020 at 5:32 am

i’m happy with non recliners. The only one i would prefer is dolby lol.

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