Plaza Theater
448 Milwaukee Avenue,
Burlington,
WI
53105
448 Milwaukee Avenue,
Burlington,
WI
53105
2 people
favorited this theater
The Plaza Theater first opened in 1927 with a single screen. Located on Milwaukee Avenue it now operates as a four-screen, first-run movie house. It is owned by Kevin and Janell Alvarez and features a newly-remodeled concession stand with free popcorn and soda refills.
Contributed by
Bryan
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Recent comments (view all 4 comments)
A Barton theater organ size 2/4 was installed in the Plaza Theater in 1927. Note: Style 22; Built by Wangerin opus 503; cost $4,637.
1983 Photo
May 26, 1953: Willard L. Uglow
PALMYRA â€" Funeral services for Willard L. Uglow, 56, former
Palmyra resident who died in Burlington, were held there Saturday
with burial in the Burlington Cemetery.
The son of William and Mary Bucks Uglow, he was born Nov. 2, 1897, in Palmyra . He was married to Doris Steele, Whitewater, in 1919. He opened the Crystal Theater in Burlington and formerly owned the State Theater there before retiring.
Surviving are his wife and a son, William, at home.
Poblocki & Sons bought the run-down Plaza Theatre in 1953 and renovated it the following year to demonstrate Ben and Barney Poblocki’s contention that declining theater attendance was often the result of operators' failure to update their houses. As the Plaza is still open, perhaps there was something to their belief in the power of modernization.
This article in Boxoffice of October 2, 1954, has before and after photos of the Plaza’s front. The entire project, including design, was carried out in house by Poblocki & Sons.
I’m glad the Poblocki’s only modernized the lower part of the facade, and kept that delightful Gothic detail on the upper story.