Aurora Theatre

673 Main Street,
East Aurora, NY 14052

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Aurora Theatre

Viewing: Photo | Street View

The Aurora Theatre opened in 1925 with a screening of “Madam Sans Gene” starring Gloria Swanson. Bob and Helena bought the Aurora Theatre in 1981 and ran it very sucessfully until 2001. It was then sold to a very wealthy businessman who kept both Bob and Helena on to oversee the theatre’s operation. Bob recently retired but Helena is still there.

One of the first things the new owner did was a beautiful architectually designed renovation. The integral ticket wicket was removed and a free standing ticket booth installed. An adjacent storefront was incorporated into the lobby area which increased its area by several times.

The exterior had been sort of Art Deco but is now Neo-Classical. The beautiful marquee and all its lovely neon was left untouched. An upscale candy store occupies the remaining storefront in the theatre complex.

I first went to the Aurora Theatre around 1984, and even by then a false ceiling had been installed and all the interior walls covered in pleated sound curtains. Despite (what I consider) these shortcomings, you still have the feeling that you’re in a real theatre. Its DSS, large screen, and spacious auditorium make seeing a movie at the Aurora a memorable experience.

The Aurora operates seven days a week, usually incorporating sixteen shows per week. It’s generally a second run house but because of its proximity can often get first run films. Like now, for example the Aurora is in its second week of showing “The Terminal”. You’ll generally only see mainstream non-R-rated films at the Aurora. The East Aurora Film Society does, however, lease the theatre for matinee showings about eight times a year for showings of semi-mainstream films. I saw “Whale Rider” at one of these matinees

I’ve been to the Aurora probably more than a hundred times and had I owned the theatre I definitely would have been pleased with the attendance every time I was there. East Aurora is full of movie-goers who have a great theatre in which to see movies.

Contributed by Richard Grows

Recent comments (view all 17 comments)

Patsy
Patsy on May 25, 2008 at 7:13 pm

KevinS: Absolutely beautiful and the candy next door at Fowler’s is DElicious!

Patsy
Patsy on May 25, 2008 at 7:14 pm

The perfect combination: a great theatre marquee and a great box of Fowler’s for your movie date.

LouB
LouB on June 13, 2008 at 6:33 am

http://www.theauroratheatre.com/about.html

There are pictures and background on the theatre at the website above.

buildersent
buildersent on July 13, 2009 at 4:21 pm

The Aurora theater, though popular and well attended is highly overated.

The improvements and updates when purchased by a corporation were done well, the overall experience is less than adequate.

The prices are fair, the projection and quality are average for an old theater it certainly does not compare to any of the chain theaters. Sound is below average.

the screen is VERY distant from even the first rows and this affects the viewing the quality. The white paint touch up on the screen looks terrible and the whole thing needs to be replaced.

Concessions are fairly priced and more often fresh than not.

Parking is terrible but that is not the theaters fault.

Seating comfort is terrible. In fact beyond terrible. Uncomfortable, thinly padded seats in aisles that are amazingly narrow. They should do themselves a favor and rip the seats out and buy new ones and only put in 2/3 of them to spread things out.

The real disappointment with this theater is the snarky staff. They have an attitude, like most in this town, that they are something special. Buying tickets and waiting to be admitted is no better than a cattle call and politeness does not seem to exist, especially from the old lady ticket seller.

This theater was a class act when the Blatt Bros owned it and the couple that owned it after them, not any longer.

There is little else to do in E.A. in the evenings so this theater will thrive but it is too bad that the town that does not want a Wal Mart thinks a corporate owned movie theater still makes it a little town.

miracle
miracle on September 21, 2009 at 11:17 pm

the theatre is fantastic.. the previous reviewer clearly has issues outside of the theatre.

the staff and the seating are most comfortable. the quality of sound, picture and the environment is top nothch. the prices can’t be beat.

buildersent
buildersent on November 11, 2009 at 3:55 pm

I have visited this theater a coupe more times and need to amend my previous review –

The concessions have become more expensive but still fairly priced. Popcorn is fresh more often then not and the pop is mixed correctly.

The staff is still pretty unfriendly and would do them well to crack a smile once in awhile. Especially the ticket seller.

Poor management of lines/crowds for a popular film.

Seating comfort is by far the worst of any theater I have ever been to.

The screen is still in poor shape as the white aint touch up job is very evident.

Not a bad place to see a film but it may be worth driving another 6 miles to Regal, 8 miles to Dipson or 9 miles to Hamburg Palace.

miracle
miracle on January 29, 2010 at 2:46 am

The theatre, the stuff, the reasonably priced concessions (still 50% cheaper) , the restored historical main street (with cobbled brick main section) and the respect for the small business person are all what make The Aurora Theatre top of the list for independent theatres in both Western NY and the country. Our repeat patron keep telling us so.

thank you

miracle
miracle on February 11, 2010 at 5:49 pm

AURORA THEATRE EMPLOYEE WINS BOX OFFICE MAGAZINE FRONT LINE AWARD!

we are pleased announce that our box office manager has been awarded this prestigious honor for her many years of hard work and community care that she puts into the theatre , every night.

Please check out next issue of Box Office Magazine for further details.

longislandmovies
longislandmovies on May 3, 2011 at 4:03 am

THEATER WAS SOLD -JANUARY 2011.

LouB
LouB on February 20, 2013 at 6:16 pm

Theatre has upgraded to digital projection.

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