1363 Pleasant Street,
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A hidden gem far from the downtown district on Pleasant Street in the Flint section of Fall River. The Strand Theatre was opened prior to 1927 and was designed by architectural firm J.M. Darling & Son. Seating was provided for 1,564 in orchestra and balcony levels. In 1948 it was remodelled to the plans of architectural firm William Riseman Associates. The interior was gutted and the balcony removed, giving a reduced seating capacity of 1,080.
It was a very family-friendly movie house that always offered 10 -count them – 10 Warner Brothers ‘Looney Tunes’ cartoons before the double feature. It had lower admission prices than the downtown palaces; even lower than the rather rowdy Plaza Theatre on North Main Street.
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