Vernon Plaza Theatre

1717 Cumberland Street,
Vernon, TX 76384

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Plaza Theater ... Vernon Texas

Viewing: Photo | Street View

The single screen Plaza Theatre was built by Texas Consolidated Theatres Inc. in 1953, over the ruins of the Vernon Opera House. The theatre faces the courthouse. It had a seating capacity for 1,204, all on a single floor. There was a cry room at the rear of the auditorium which seated 12 patrons. The Plaza Theatre was equipped for CinemaScope films and stereophonic sound.

The facade is interesting, with a short tower on the left in orange brick. The street level has a very unattractive mosaic pattern, but the marquee is very nice, and still has glass panels in the attractions boards. The ticket booth has no glass, and someone has placed a potted plant on the counter. The theatre was later twinned.

The Plaza Theatre was re-opened by the current operators in March 2007.

Contributed by Seth Gaines

Recent comments (view all 24 comments)

MarkFinn
MarkFinn on April 22, 2007 at 10:08 am

Okay, folks, lots of changes here. First off, it’s been renamed The Vernon Plaza Theater. The new phone number is 940-553-3999 (that’s the movieline). The website is still being worked on, but otherwise, we’re up and running.

As for this “Blue Menace” person above, I can only say that I taught him everything he knows.

Mark Finn
Owner/Manager
The Vernon Plaza Theater

MarkFinn
MarkFinn on August 31, 2008 at 1:00 am

The Plaza Twin is now The Vernon Plaza Theater. I don’t know when Seth Gaines added The Plaza Twin to Cinema Treasures but it was closed for about 15 months before being reopened in March of 2007. I am going to add The Vernon Plaza Theater to the Cinema Treasures site with updated information.

Joe Vogel
Joe Vogel on July 14, 2009 at 11:57 pm

The Plaza Theatre was built in 1953. A photo of the auditorium appeared in Boxoffice Magazine’s issue of July 7, 1956, as part of a feature about wide screens. The caption included the line: “The Plaza, erected in 1953, is said to be the first new theatre especially designed for widescreen and stereosound.”

A March 12, 1949, Boxoffice item about the opening of the El Rancho Drive-In had information about other theaters in Vernon. There were four indoor houses in operation then, these being the 350-seat Majestic and the 400-seat Mecca, both operated by Cortez Hamm, and the 1000-seat Vernon and 500-seat Pic, operated by Interstate Theatres. A second drive-in was already under construction as well.

A 1941 Boxoffice item mentions a Pictorium Theatre at Vernon. That was probably the Pic’s earlier name.

The Vernon Theatre was destroyed by fire in September, 1952, and a January 31, 1953, Boxoffice item said that a new theater was being built to replace it. The item called the new house the Vernon Theatre, but I’ve found no later mentions of a Vernon Theatre in Vernon, so I’m wondering if perhaps the new theater was named the Plaza instead. The new house was described in Boxoffice as having a front of tan face brick, which the Plaza has, and the opening year is certainly right.

Joe Vogel
Joe Vogel on January 5, 2010 at 4:51 am

The February 28, 1977, issue of Boxoffice reported that Mr. and Mrs. James G. Barton had bought the Plaza Theatre and had “…plans to split the 1,100-seat theatre from front to back into two 30-foot auditoriums within the next several months.”

chspringer
chspringer on March 4, 2010 at 6:07 pm

There is a HealthMart Pharmacy commercial currently running (3\3\2010) that has a nice view of the front of this theater. Saw the ad on General Hospital.

Mike Rogers
Mike Rogers on October 28, 2010 at 11:46 pm

Nice marquee shots.

robboehm
robboehm on January 28, 2011 at 10:08 pm

The theatre is shown in a national pharmaceutical commercial set in Vernon, TX along with other parts of town.

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