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Opened June 30, 1938, this was a very attractive theatre in the Art Deco style. The large front facade with the upper portion in a dark pink polished granite with the Art Deco lines down each side and two sections in the middle. Large vertical “Broadway” sign. Lower portion of the facade in a cream color polished granite that is rounded on each side leading into the entranace of the theatre. It had a fairly large triangular marquee with three rows for attraction listings. The box office was to the right side of the entrance.
A large lobby with a good sized balcony. Carpeting throughout the theatre was in a burgandy with abstract patterns. A rather plain auditorium. Total seating was 912. The theatre is located in the Alamo Heights area. A very impressive building and in great shape. With the aquisition of the adjoining property it would make a great multiplex using the existing theatre as the main auditorium much like the Esquire Theatre in St. Louis, Missouri.
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