Florida Theatre

205 E. Flagler Street,
Miami, FL 33131

Unfavorite 3 people favorited this theater

Florida Theatre

Viewing: Photo | Street View

One of the many theatres located on Flagler Street, across from from the Olympia Theatre (now the Gusman Center). This originally opened as the Hippodrome Theatre from around 1915, and was the second theatre with that name built in downtown Miami. It was closed in 1930, and became the Rex Theatre in 1931. It was operated by Paramount Pictures Inc. through their subsidiary E.J. Sparkes. It was closed and remodeled into the Florida Theatre in 1948 by the Jacksonville based architectural firm Kemp, Bunch & Jackson..

I remember seeing “Rosemary’s Baby” at this theatre. Unfortunately I can’t remember what the inside of the theatre looked like. I believe this theatre played some Cinerama travelogues, but by that time I had left the city.

Contributed by Bob Berg

Recent comments (view all 19 comments)

AlAlvarez
AlAlvarez on April 1, 2009 at 8:13 pm

miamiguy, since the Rex closed only a year before the Florida opened, you are most likely correct that this was most likely a modern conversion of the Rex.

The Rex operated from 1931 to 1947 and the Florida from 1948 to 1974.

Here is a 1948 photo, the year it became the Florida.

View link

AlAlvarez
AlAlvarez on May 29, 2009 at 7:47 pm

At the Florida in 1966.

View link

Ken Roe
Ken Roe on September 29, 2009 at 11:54 am

A few views of the Hippodrome Theatre here:
View link
Another vintage view of the Hippodrome Theatre on the corner of Avenue B:
View link

AlAlvarez
AlAlvarez on October 21, 2009 at 10:28 pm

According to Boxoffice magazine (November 20, 1961)the Rex building was torn down for the Florida. It states that the Rex and Hippodrome were the same location but the Florida was a new building.

AlAlvarez
AlAlvarez on January 17, 2010 at 5:55 pm

This Miami News article contradicts Boxoffice and says the Florida is a remodel of the Rex.

View link

RLSemes
RLSemes on December 1, 2010 at 3:25 am

I have vague memories of the Rex Theatre in Miami. I may have
been in it once with my parents, but don’t remember for sure. In
1947 or so, when I was around six, I think it burned down, or
burned partially. I do remember my parents telling me it had
wood floors. The Florida, as I recall, was mostly a new building.

guarina
guarina on May 12, 2012 at 4:19 am

It was THE theater that showed Cinerama. And the box office lady proudly boasted a very youthful neckline.

Tinseltoes
Tinseltoes on July 9, 2012 at 9:38 pm

Spotlighted in this 1954 trade report: boxoffice

AlAlvarez
AlAlvarez on July 9, 2012 at 10:41 pm

Florida Theatre manager Ralph Puckhaber was head of marketing for ABC Florida State Theatres when I started working for them in 1974, twenty years after the article above was published. He was a flamboyant man who always wore plaid jackets with his trademark pink socks.

You must login before making a comment.

New Comment

Subscribe Want to be emailed when a new comment is posted about this theater?
Just login to your account and subscribe to this theater