Florida Theatre

205 E. Flagler Street,
Miami, FL 33131

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Showing 21 comments

David_Schneider on January 23, 2018 at 10:37 am

Click here for someone’s Amazon listing for an original postcard of the Hippodrome.

David_Schneider on January 23, 2018 at 10:30 am

The address is correct but the Street View image is not.

In Street View look for a storefront that says “205 Digital Marketplace” under a blue awning.

In my opinion the building is not demolished.

To me the storefront and building look like they could be the same ones in this photo on the photos page with some cosmetic physical alterations, and the Street View image can be rotated to match the tall building that still exists behind the Florida Theatre in the photo.

Al Alvarez
Al Alvarez on September 21, 2016 at 8:11 pm

“Suddenly, Last Summer” in the photo section.

Al Alvarez
Al Alvarez on July 9, 2012 at 2:41 pm

Florida Theatre manager Ralph Puckhaber was head of marketing for ABC Florida State Theatres when I started working for them in 1974, twenty years after the article above was published. He was a flamboyant man who always wore plaid jackets with his trademark pink socks.

guarina on May 11, 2012 at 8:19 pm

It was THE theater that showed Cinerama. And the box office lady proudly boasted a very youthful neckline.

RLSemes on November 30, 2010 at 7:25 pm

I have vague memories of the Rex Theatre in Miami. I may have
been in it once with my parents, but don’t remember for sure. In
1947 or so, when I was around six, I think it burned down, or
burned partially. I do remember my parents telling me it had
wood floors. The Florida, as I recall, was mostly a new building.

Al Alvarez
Al Alvarez on January 17, 2010 at 9:55 am

This Miami News article contradicts Boxoffice and says the Florida is a remodel of the Rex.

View link

Al Alvarez
Al Alvarez on October 21, 2009 at 2:28 pm

According to Boxoffice magazine (November 20, 1961)the Rex building was torn down for the Florida. It states that the Rex and Hippodrome were the same location but the Florida was a new building.

Ken Roe
Ken Roe on September 29, 2009 at 3:54 am

A few views of the Hippodrome Theatre here:
View link
Another vintage view of the Hippodrome Theatre on the corner of Avenue B:
View link

Al Alvarez
Al Alvarez on May 29, 2009 at 11:47 am

At the Florida in 1966.

View link

Al Alvarez
Al Alvarez on April 1, 2009 at 12:13 pm

miamiguy, since the Rex closed only a year before the Florida opened, you are most likely correct that this was most likely a modern conversion of the Rex.

The Rex operated from 1931 to 1947 and the Florida from 1948 to 1974.

Here is a 1948 photo, the year it became the Florida.

View link

miamiguy on April 13, 2008 at 10:40 am

Here’s a heavily cropped photo of the Rex Theater from 1932. I included the Ponce de Leon Hotel (at right) in the crop as a point of reference to compare with other photos that may surface.

The Hippodrome that Al mentioned over on the Town Theater’s page is off to the left of the woman in white.

miamiguy on March 26, 2008 at 8:22 pm

This Miami map from 1938 shows the “Rex Theater” on East Flagler Street, and the map’s index lists the address for the Rex as “207 E. Flagler St.”

So, I’m wondering if the Florida wasn’t an expansion or a re-build of the original Rex Theater?

Al Alvarez
Al Alvarez on February 26, 2006 at 11:11 am

Ad for 3 -strip Cinerama at the Florida, downtown Miami.

tommyboy on August 28, 2005 at 8:45 am

Being raised in Coral Gables (winter months) from 1957 to 1970 Coming from a family of Canadian theatre owners, I use to spend a lot of time in movie theatres. The Florida had a big enough interior, a little art deco style, I remember seeing OUR MAN FLINT there (1966) the marquee displayed ‘Who needs 007’ we’ve got “OUR MAN FLINT”…

Al Alvarez
Al Alvarez on May 24, 2005 at 11:24 am

I saw NIGHT OF THE LIVING DEAD and several single projector Cinerama films here as a kid. As a black action house in the early 70’s the ABC Florida had a riot during a showing of THE BUS IS COMING that was quite sensationalized in the local news.

The interior was quite modern compared to the other downtown theatres. The Swedish cashier did not understand the M rating and kept chasing me away from the box office. Years later I became her manager at the Shores Theatre and we laughed about it.

Ken Roe
Ken Roe on January 7, 2005 at 3:43 pm

The Film Daily Yearbook, 1950 gives the Florida Theatre a seating capacity of 1,000.

0071967 on January 7, 2005 at 3:17 pm

I saw “Escape from the Planet of the Apes” in this theatre…the line wrapped around the block to 2nd Avenue and it was packed.