AMC Braintree 10

121 Grandview Road,
Braintree, MA 02184

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Braintree (as General Cinema 4) 11/88

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This was the latest style of theater built by General Cinema. There has been a Braintree Cinema for a long time, since the 1960s, and I think this is a replacement of the original theater.

Contributed by dave-bronx

Recent comments (view all 48 comments)

Mike Rogers
Mike Rogers on March 16, 2010 at 12:37 am

I enjoyed my times at GCC.they worked the crap out of managers and that salary certainly never covered the long hours,but i think most of us never did it for the money.

BobSchlapowitz
BobSchlapowitz on September 3, 2010 at 5:30 am

Here’s a photo of the lobby of the old Braintree South Shore Plaza Cinema. The Saturday Night Fever standee makes me think it’s from 1977.

View link

Marcel
Marcel on July 14, 2011 at 12:24 am

Great photo Bob! I’m posting one of the front of the theatre from 1988.

dickneeds111
dickneeds111 on May 22, 2012 at 10:04 pm

Never been to the AMC cinema 10. Went to the old South Shore cinema several times. Saw Star Wars 5-6 there. Also saw Midway and Rollercoaster in Sensurround there. One of the few Boston areas to run Sensurround. Shoppers World was 1st and then the Saxon Downtown later. Living in Scituate most of my movie going was at the Scituate Playhouse under Lockwood and Gordon. Scituate was a beautiful 1930’s theatre which was kept up and always clean until L&G sold to Sonderling who the triplexed it which was not bad and then they made it a quad and let it deterioate. Then Hoyts took over and made it worse. Richard Smith(General Cinema boss)was the manager when I moved there and the wonderful Bud King replaced him and was there till it closed the 1st time. The theatre is gone and has been replaced by a very comfortable twin under South Shore Cinemas along with the Cameo in S. Weymouth. Also gone are the Marshfield Drive In, thee Marshfield twin. The Pembroke 4 and the Avon drive in.

rsalters (Ron Salters)
rsalters (Ron Salters) on January 10, 2013 at 6:52 pm

An article in the print edition of the Quincy Patriot Ledger, January 9 2013, states that the Braintree License Board has given permission to the AMC Braintree 10 to present midnight screenings on Thursdays, Fridays and Sats. But the shows must end by 230AM, otherwise additional permit will be needed. The article states that the cinema has been undergoing renovations which will reduce the total seating capacity from over 2,000 to 974 seats. Expensive leather seats are being installed which can be reclined, so if the movie is boring, you can sleep. Sound and projection systems are also being updated. The work is being performed with the cinema open.

fred1
fred1 on January 10, 2013 at 8:06 pm

Ron, The same renovations happen to AMC Fresh Meadows 7 in Queens NY .

bob550
bob550 on September 20, 2013 at 6:48 pm

I recently came upon this website and just had to comment. I have very special memories of the original South Shore Plaza Cinema. It not only was my very first job while in high school, but I helped open the theater as a member of the first team of ushers in the fall of 1966! I can remember following the theater’s assistant manager (Gerald Mahaney?) out to his car where he had all the paperwork I needed to complete. The inside of the theater wasn’t even completed yet. As I recall, the manager’s name was Larry Gleason. I also worked for Izzy Strier during his tenure as the manager there in 1967. I can remember him letting me use his 1965 or 66 Mustang fastback to run an errand to another cinema for him. Now that was trust, letting a 17 year old kid drive your car! I still have fond memories of the odor of the freshly made popcorn we made there. Of course, I had to “test” it to ensure it was just right. I want to thank a previous poster, Bob Schlapowitz, for the photo of the lobby. Wow, does that bring back some great memories! It’s like finding the Holy Grail of my youth. I now wish I saved my original uniform: Orange suit jacket, black tuxedo pants, white shirt, and black bow tie. Thanks for the opportunity to contribute, and for the wonderful memories!

BobSchlapowitz
BobSchlapowitz on September 22, 2013 at 10:20 pm

I’m glad you enjoyed that photo. I wish I could remember which site I find it on.

My movie childhood was divided between the old version of theater, Quincy Center, and Showcase Dedham.

Films I remember seeing at the Braintree GC:

Return of the Jedi
Ghostbusters
Three Men and a Baby
Who Framed Roger Rabbit
Dick Tracy
Home Alone
The Rocketeer

rsalters (Ron Salters)
rsalters (Ron Salters) on March 26, 2015 at 6:32 pm

AMC applied to the town for a license to sell beer and wine, but it has just been denied. The plan was to sell drinks from a bar in the foyer, then patrons would take their drinks into the auditorium. That did not go over! Apparently it would be OK if the consumption of alcholic drinks was limited to the bar itself. AMC plans to return in 2 months with a new plan. AMC reps told the Braintree board that cinemnas no longer cater to just teenage kids; that 75% of movie patrons today are over 21, and teen patronage has fallen off in recent years.

bob550
bob550 on March 27, 2015 at 3:37 pm

Jeesh! Beer and wine in a movie theater. What could possibly go wrong? AMC apparently has been proposing this in it’s theaters across the country with mixed success. Can you imagine the possibilities of bringing beer to your seats? Drunk patrons becoming belligerent and loud, or spilling their beer on another patron as they maneuver to their seats. Bad idea! You want to consume alcohol, go to a bar. You want to consume alcohol and watch a movie, rent a DVD and stay home!

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