Theatres at Mall of America
401 South Avenue,
4th Level,
Bloomington,
MN
55425
401 South Avenue,
4th Level,
Bloomington,
MN
55425
2 people
favorited this theater
Showing all 11 comments
Not according to the theater’s website: http://www.theatresmoa.com/contact.htm
Chain should be updated to ndependent and url added for an official website.
So is AMC still operating this theatre?
Interesting note in the StarTribune today regarding AMC selling the space to the mall itself:
“Theaters Mall of America, the former AMC property being refurbished by the mall owners, is following suit. The multiplex is adding two 3-D digital projection systems, larger and plusher seats, food and full bar service, and real butter on its popcorn.
There will even be a 21-and-older VIP auditorium, with uniformed servers taking food and drink orders and delivering them on plastic trays half an hour before the feature begins. The theater will add a $2 ticket surcharge for that 170-seat hall. The mall will relaunch the facility with a grand reopening party on Friday."
http://tinyurl.com/MOA-AMC
I saw The Ex here on May 24th, 2007. Good presentation, comfy, well-worn seats, air conditioning blaring full blast. And since it was a Thursday afternoon showing a film which was ending later that night, about five people were there. Not bad of a film though. Zach Braff was weak but Jason Bateman was great as the villain.
It’s more than a rumor that it was the most profitable in General Cinema. It is fact. They had the largest conc sales but second in attendence behind only Ford City 14 in Chicago. The managers did make good money off conc. sales but not asst. managers. The only theatre in the area that came close in sales was Har Mar which is also where the first manager of Mall of America came from.
The managers lost the commission when General Cinema switched the bonus program to one like they had at AMC after they brought in a new vp that came from AMC IN 1995 and in ‘96 changed the bonus program. The new one had a goal that had to be made before a bonus was paid out and in the case of MOA the managers could have made more at some of the other theaters because the goals were set so high they could reach them and the theater had never done that much in its histroy.
The Mall Of America 14 might not even be in the top 25 theaters anymore with the addition of theaters built by General Cinema such as Northbrook 14, Randhurst16, and Yorktown 18 in Chicago, Framingham14 in Boston, Mayfair Mall 18 in Milwaukee, Franklin Mill 14, Phil. and Cliffton Commons 16 in New Jersey to name a few.
It probably stayed near the top until AMC took over General Cinema but with all the 20 and 30 plexes AMC has and the addition of Southdale 16, Arbor Lakes 16, and Eden Praire 18. They have now added Roseville 14 which could also bump them down.
The picture in your link isn’t the marquee, just one of the two box offices. The big marquee stretches across the top of that end of the mall and can be seen from anywhere in the amusement park. All neon lines and stars and the (now) AMC logo. True it still doesn’t list movies now showing.
Small trivia item about the marquee…The two stars that blink in the middle were used to line up one of the hanging Lego spaceships below, as if the spaceship is shooting the stars.
Rumor had it the first few years it was open it was the most profitable site GCC had nationwide, and managers made more money on concessions commission alone than their previous base pay running other sites in town.
No idea how it stacks up now. I have to imagine the lack of stadium seating hurts it. It’s been years since I saw them running either of the hallway satelite concession stands.
You would think they would need a bigger marquee to advertise what movies are playing.
Here is a photo to the entrance to the theater
View link
At one time, the Mall of America 14 was among the most profitable theatres in the nation. It was the first wildly big complex in the Minneapolis area. During the special screening of D2: The Mighty Ducks, the MOA14 became Minnesota’s first theatre to utilize Dolby Digital sound. Opening on the cusp of the digital sound age, it received a modest opening treatment, with (as my memory serves) half dolby stereo, half kintek… to half digital, four dolby and three kintek as of their buyout by AMC, and supposedly all digital under AMC. I believe one house remains THX certified. Otherwise, a basic GCC setup with Cinemeccanica projectors & AW3 platters.
MOA14’s seating is barely sloped, making it somewhat of a dinosaur among stadium mall theatres like Southdale & Eden Prarie down the road. The last time I was there in 2004, #7 had several blown speakers. It still receives attendance appropriate to its location. But there is talk that AMC may sign on to build a larger complex in MOA’s planned expansion north towards Ikea.
Much of the fanfare from its first decade has died down. Fewer special events & celebrity appearances take place than before. But, with the dubious distinction of being on-site, the MOA14 remains popular with some shoppers.
The small marquee is because the theater is big enough that they figure it doesn’t need one, even more so now that it’s AMC.
It’s rather curious that the small marquee for this theatre is actually indoors… facing the atrium/amusement park portion of the mall.