I-70 Drive-In

4801 Veterans Memorial Parkway,
St. Peters, MO 63376

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Showing 16 comments

rivest266
rivest266 on February 28, 2016 at 12:55 pm

October 20th, 1972 grand opening ad as twin in photo section.

rivest266
rivest266 on February 27, 2016 at 7:51 pm

June 6th, 1969 grand opening ad in photo section.

Cholla
Cholla on June 3, 2011 at 4:02 pm

Saw a pic today of the screen nearest the highway. At that time, no logo on the back of the screen.

JAlex, thanks for the info!

JAlex
JAlex on June 3, 2011 at 3:52 pm

Did I hear someone calling?

Opening, as a single screen, took place in June 1969.

Two screen operation began in October 1972.

Cholla
Cholla on June 3, 2011 at 1:43 pm

Don’t recall what year the second screen was added.

Kyle Muldrow
Kyle Muldrow on June 3, 2011 at 1:34 pm

Based on an old advertisement I saw in the “St. Louis Flashback: Movie and Drive-In Theaters” page on Facebook, it appears the I-70 opened with only 1 screen. Is that true? If so, when was the second screen added? Paging JAlex…Paging JAlex…

Cholla
Cholla on October 11, 2010 at 2:17 pm

IIRC the one nearest the highway was the original so it couldn’t be seen from the highway. Then the second was added, which faced the highway but was far enough down the hill so as not to be seen. Mid Rivers Dodge (formerly Royal Oaks, which moved into the former cave Springs Cinema site) uses that portion of the property as a parking lot.

Kyle Muldrow
Kyle Muldrow on October 8, 2010 at 5:46 pm

Oh, OK…I got the screens mixed up. I was thinking of the screen whose back was to I-70. Only drove past the Mexico Road screen once or twice and don’t remember it. Of course, that part of Mexico Road was rather hilly and undeveloped back then. Thanks for pointing that out, Cholla!

By the way, was Screen #1 the screen whose back was to Mexico Road or I-70? Can’t remember…

Cholla
Cholla on October 8, 2010 at 5:10 pm

The I70 did indeed have their logo on the back of the screen which faced Mexico Road. Driven past it many times, I live about a mile and a half from there.

JAlex
JAlex on August 20, 2009 at 12:06 pm

No, the Holiday held on for another year. The I-70 closed 9/16/1984; the Holiday on 9/1/1985.

Kyle Muldrow
Kyle Muldrow on August 15, 2009 at 6:08 pm

JAlex, does this mean the Holiday Drive-In in Overland and the I-70 closed at the same time. These were the two major drive-ins in the Mid-America chain (in fact, M-A’s headquarters were at the Holiday Drive-In), so it would make sense if they both closed together. Any ideas?

Chris Utley
Chris Utley on August 14, 2009 at 4:47 pm

Oops…Chuck did it again. :)

Kyle Muldrow
Kyle Muldrow on August 14, 2009 at 3:53 pm

For the record, the I-70 did not have an interstate symbol on the back of one of the screens. It was actually on top of the marquee. The Dodge dealership that was built in its place has changed from Zeiser Dodge to Mid Rivers Dodge. Still miss that place after all this time…

JAlex
JAlex on February 18, 2009 at 9:49 pm

Ceased operation in September, 1984; an RKO Mid-America operation at the time.

mobrnis
mobrnis on January 20, 2008 at 10:59 pm

First real date with my husband was at the I 70 Drive-in which was a double date with my sister and her friend! That was over 36 years ago….happy to say that I still have both…hubby and sister. :)
This drive-in pulled in a variety of patrons….those who didn’t want to travel to the city to see a movie and those who wanted to get out of the city.

JAlex
JAlex on August 17, 2007 at 6:47 pm

Opened June 4, 1969. Designed by Martin Bloom & Associates.