Holiday Drive-In

9900 Page Boulevard,
Overland, MO 63132

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Holiday Drive-In

Viewing: Photo | Street View

The Holiday Drive-In opened in 1952 as a single screen ozoner, it was later twinned and then four screened. It could accomadate 1,200 cars. This was the flagship of the Mid-America Theatres as far as drive-ins were concerned. This also had the office complex that housed the offices for the Mid-America Theatres.

Most notable of the Holiday Drive-In was the huge marquee that sat at Page Boulevard with the large neon lettering spelling out Holiday. It had stars and rockets moving all over the marquee in neon. The marquee lit up Page all around the main entrancce to the drive-in. About the time that Mid-America went out of business and sold their theatres to AMC the drive-ins were on their way out and the Holiday Drive-In closed.

An office complex has been built on the site of the drive-in.

Contributed by Chuck Van Bibber

Recent comments (view all 28 comments)

TLSLOEWS
TLSLOEWS on March 2, 2010 at 2:03 pm

Nice looking sign.

kencmcintyre
kencmcintyre on March 2, 2010 at 2:09 pm

That was the aerial view that came up when I entered the theater address. Was there another drive-in around that area in 1971?

kencmcintyre
kencmcintyre on March 2, 2010 at 2:11 pm

It might be easier to click on the 2007 view on that link, as you can most likely tell from that view if the aerial shot is Page Boulevard.

kencmcintyre
kencmcintyre on March 2, 2010 at 3:11 pm

Here is the 1958 aerial view. I used the cross-streets of Page Boulevard & Dielman Road in Overland.
http://tinyurl.com/yglneuk

Chris Utley
Chris Utley on March 9, 2010 at 9:28 am

The 1971 aerial is indeed the Holiday. I recognize the clump of buildings in the back as the Mid America Theatres offices. They were all 1 story buildings. The box office was to the left of the MA buildings. All they had was the one box office – even during the 4 screen era – and cars drove in through the left & right side. Which explains why all those cars were backed up way way way down Page on any given summer Saturday night in the late 70’s – early 80’s.

I need to play some more with that image to see what else I can ID.

Chris Utley
Chris Utley on March 9, 2010 at 9:31 am

And please don’t shoot me (CHUCK!) if my memory is a bit fuzzy on the details. Keep in mind, I was between the ages of 4-11 when I spent my time in this place.

Chris Utley
Chris Utley on June 17, 2011 at 3:26 pm

More pics of the Holiday (and a plethora of movie ads) here: St. Louis Flashback Movie & Drive-In Theatres

TLSLOEWS
TLSLOEWS on June 17, 2011 at 6:08 pm

Thats a nice link Chris,Thanks.

Chris Utley
Chris Utley on July 15, 2011 at 1:24 pm

Crossing my fingers in hopes that someone out there in cyberspace has pics of the Holiday in the midst of its 4 screen era!

Chris Utley
Chris Utley on August 29, 2011 at 8:19 am

Been a LONG LONG time since I’ve seen that building. :)

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