Holiday Drive-In

9900 Page Boulevard,
Overland, MO 63132

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Holiday Drive-In

The Holiday Drive-In opened June 5, 1955 with Frank Sinatra in “Suddenly” and Rory Calhoun in “A Bullet is Waiting”. Originally a single screen ozoner, it was later twinned and then four screened. It could accomodate 1,200 cars. This was the flagship of the Mid-America Theatres as far as drive-ins were concerned. This also had the office complex that housed the offices for the Mid-America Theatres.

Most notable of the Holiday Drive-In was the huge marquee that sat at Page Boulevard with the large neon lettering spelling out Holiday. It had stars and rockets moving all over the marquee in neon. The marquee lit up Page all around the main entrancce to the drive-in. About the time that Mid-America went out of business and sold their theatres to AMC the drive-ins were on their way out and the Holiday Drive-In closed.

An office complex has been built on the site of the drive-in.

Contributed by Chuck Van Bibber

Recent comments (view all 32 comments)

Chris Utley
Chris Utley on March 9, 2010 at 5:28 pm

The 1971 aerial is indeed the Holiday. I recognize the clump of buildings in the back as the Mid America Theatres offices. They were all 1 story buildings. The box office was to the left of the MA buildings. All they had was the one box office – even during the 4 screen era – and cars drove in through the left & right side. Which explains why all those cars were backed up way way way down Page on any given summer Saturday night in the late 70’s – early 80’s.

I need to play some more with that image to see what else I can ID.

Chris Utley
Chris Utley on March 9, 2010 at 5:31 pm

And please don’t shoot me (CHUCK!) if my memory is a bit fuzzy on the details. Keep in mind, I was between the ages of 4-11 when I spent my time in this place.

Chris Utley
Chris Utley on June 17, 2011 at 11:26 pm

More pics of the Holiday (and a plethora of movie ads) here: St. Louis Flashback Movie & Drive-In Theatres

TLSLOEWS on June 18, 2011 at 2:08 am

Thats a nice link Chris,Thanks.

Chris Utley
Chris Utley on July 15, 2011 at 9:24 pm

Crossing my fingers in hopes that someone out there in cyberspace has pics of the Holiday in the midst of its 4 screen era!

Chris Utley
Chris Utley on August 29, 2011 at 4:19 pm

Been a LONG LONG time since I’ve seen that building. :)

Chris1982 on August 28, 2014 at 5:20 am

Mid American had a screening room in their office building much like the Fox did in their basement. Movies were prescreened before their release. (Info passsed on from Brother Van Bibber)

JAlex on August 28, 2014 at 5:18 pm

Description has the opening year a tad early…venue opened June 5, 1955 with bill of “Suddenly” and “A Bullet is Waiting.”

rivest266 on February 28, 2016 at 10:15 pm

February 27th, 1976 grand opening ad a 4-screen drive-in as well as the June 5th, 1955 original ad in the photo section.

BrittanyO on August 10, 2017 at 1:50 am

Ahnnamaria did you work at the Cave Springs Cinema (Mid-America)?

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