Rock Road Drive-In

6898 St. Charles Rock Road,
Pagedale, MO 63133

865 cars

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Showing 22 comments

MitchWolf on September 14, 2018 at 12:39 am

Even more update… The marquee no longer there

JAlex on August 4, 2018 at 10:13 am

Listings in the Motion Picture Almanac give a capacity of 865 cars.

JAlex on August 4, 2018 at 10:11 am

In addition to the battles with Pagedale, the U. S. Olympic Committee, in 1968 and again in 1974, notified the venue that the use of the name “Olympic” violated a 1950 federal law. Olympic was the drive-in’s name until it closed Nov. 30, 1976. When it reopened under Wehrenberg management in May 1977, it had become the Rock Road.

Chris Utley
Chris Utley on August 2, 2018 at 4:06 pm

Yeah, the description needs a bit more cleanup.

Opened showing mainstream Switched to porn and the trouble with the city occurred Wehrenberg took over in 1977 and it stopped showing porn Closed in 1980 and now a junkyard

JAlex on May 27, 2018 at 8:36 am

Overview mis-states when “porn” movies were being shown. Films of “racy” genre were a staple long before Wehrenberg took over operation.

Chris Utley
Chris Utley on May 24, 2018 at 9:21 pm

Facts on this drive-in need to be corrected. It opened as Olympic. Name changed to Rock Road when Wehrenberg took over in 1977 and it closed in 1980.

tahart27 on July 28, 2016 at 5:22 am

The Herbert Hartstein mentioned in a previous comment who owned this theater happened to be my late Uncle Herb. :)

rivest266 on February 27, 2016 at 11:28 am

This opened on July 3rd, 1962. Grand opening ad in photo section.

TheWiz on July 15, 2014 at 12:28 pm

Ha ha…. I remember going there to watch “Naughty” Movies.

I found an Olympic speaker at a garage sale, and bought it for a dollar… I held onto it for the longest time. Wish I still had it now.

bbrown1 on November 13, 2012 at 4:01 pm

Uploaded some horror triple feature ads from the Olympic in the early 60’s. I hadn’t thought about the fact that the Olympic was almost completely surrounded by graveyards, which would be perfect for horror movies!

de2arogers on January 6, 2012 at 4:48 pm

Why is there no mention of the time when the Olympic Drive-in showed horror movies? I remember going there with my big brother and being scared watching the horror movies with the graveyard next to it.

Cpayne on September 14, 2011 at 11:37 am

I went to the Olympic drive-In sometime in 1964, age 17 on a double date. Not knowing what was being shown at the time I saw my first porn movie. At least part of it until it was raided by the police. When the flood lights came on you could see traffic on St Charles Rock Road was slowing down to a crawl looking at the screen and the hill side outside the fence next to the train tracks was lined with non paying bystanders. We were escorted off of the property by the police and the Drive In gave us all a rain check {Free Olympic Pass} which I still have today. An experience I will never forget.

bbrown1 on July 15, 2011 at 7:29 pm

The Rock Road marquee (not the Olympic) remained pretty much intact for quite a few years after the drive-in closed and the car junkyard took over, but I believe it is completely gone now. The screen came down several years before the marquee. They have blocked off the entrance from St Charles Rock Road, and I think you enter the junkyard from a side street now. Sadly, it’s pretty much unrecognizable as a drive-in now

Chris Utley
Chris Utley on June 17, 2011 at 3:31 pm

Pics, ads and newspaper articles about the then ongoing battle between local authorites and the operator of the Olympic Drive-In here: St. Louis Flashback Movie & Drive-In Theatres

Also, factual information needs to be updated. Opened as Olympic. Changed to Rock Road in 1977 (per Jerry Alexander’s earlier post in this thread).

Chris Utley
Chris Utley on June 8, 2011 at 3:41 pm

What’s left of the marquee is still standing, I believe. I think the screen is completely gone now.

Chris Utley
Chris Utley on August 14, 2009 at 1:45 pm

I saw everything from mainstream (Saturday Night Fever) to Blaxploitation (Coffy, J.D.’s Revenge), to even a way out triple feature consisting of one of those Bruce Li (remember him – the Bruce Lee knockoff who they pushed after Lee died!) kung fu flicks and 2 hardcore prison movies.

The one thing I DON’T remember seeing during the Weherenberg era: PORN.

In a nutshell, Pagedale was considered The City (St. Louis code word for “The Hood”) so whatever that particular demographic wanted to see, they got it.

Kyle Muldrow
Kyle Muldrow on August 14, 2009 at 12:39 pm

Did Wehrenberg change the type of movies shown at the Olympic/Rock Road when they operated it? Wehrenberg usually didn’t show those types of pictures at their theaters (Mid-America did) and they probably changed the name to Rock Road to avoid the stigma of being associated with the Olympic.

My wife and I went past what’s left of this place when we took the Metrolink to a Cardinals game in late June. It’s just a junk yard now. But the stories I bet some of the cars now on that lot could tell…

JAlex on December 9, 2008 at 7:06 pm

Wehrenberg took over the Olympic,renamed it the Rock Road and reopened in May 1977. Final night of operation was is November 1980.

Capacity of 700 cars.

kencmcintyre on January 25, 2007 at 1:18 pm

Here is a 1969 lawsuit regarding the adult films:

JAlex on December 15, 2006 at 6:31 am

Venue opened July 3, 1962.

Architect was James Willingham.

Original owners & operators were Mr. & Mrs. Herbert Hartstein and associates.

When the movie got boring, one could always watch the Wabash streamliners whiz by. That trackage is now the Metrolink route to Lambert Field.

Chris Utley
Chris Utley on May 30, 2006 at 1:00 pm

I was almost scared to open that “free pass”…considering the history of the Olympic/Rock Road. :o)

Chris Utley
Chris Utley on July 6, 2005 at 11:18 am

Once again, inaccuracies on the part of Mr. Van Bibber. Wehrenberg Theatres didn’t take over this theatre until the mid 1970’s when they also changed it’s name from “Olympic” to “Rock Road”. The porn movie part is accurate, but the closing date is not. This theatre closed around 1980-81. I know this because I attended films at this drive in throughout the late 1970’s and into the early 80’s.