Rock Road Drive-In

6898 St. Charles Rock Road,
Pagedale, MO 63133

865 cars

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Rock Road Drive-In

This drive-in opened July 3, 1962 as the Olympic Drive-In in Pagedale and had a 400 car capacity. It was soon screening ‘racy’ film fare and was renamed renamed Rock Road Drive-In on May 27, 1977 when Wehrenberg Theatres took it over. It eventually began running porn movies. They had to install a large screen around the drive-in and it was drapped in a black vinyl material so that the screen couldn’t be seen from the Rock Road. There were constant battles between the drive-in owners and the city of Pagedale over violations because of the films that were being run. They would make inspections of the facility and cite them for the least of irregularities.

It was closed in 1980 and is now a junk yard, but the large marquee with the giant Olympic torch facing the Rock Road survived until around 2017.

Contributed by Chuck Van Bibber

Recent comments (view all 24 comments)

rivest266 on February 27, 2016 at 7:28 pm

This opened on July 3rd, 1962. Grand opening ad in photo section.

tahart27 on July 28, 2016 at 1:22 pm

The Herbert Hartstein mentioned in a previous comment who owned this theater happened to be my late Uncle Herb. :)

Chris Utley
Chris Utley on May 25, 2018 at 5:21 am

Facts on this drive-in need to be corrected. It opened as Olympic. Name changed to Rock Road when Wehrenberg took over in 1977 and it closed in 1980.

JAlex on May 27, 2018 at 4:36 pm

Overview mis-states when “porn” movies were being shown. Films of “racy” genre were a staple long before Wehrenberg took over operation.

Chris Utley
Chris Utley on August 3, 2018 at 12:06 am

Yeah, the description needs a bit more cleanup.

Opened showing mainstream Switched to porn and the trouble with the city occurred Wehrenberg took over in 1977 and it stopped showing porn Closed in 1980 and now a junkyard

JAlex on August 4, 2018 at 6:11 pm

In addition to the battles with Pagedale, the U. S. Olympic Committee, in 1968 and again in 1974, notified the venue that the use of the name “Olympic” violated a 1950 federal law. Olympic was the drive-in’s name until it closed Nov. 30, 1976. When it reopened under Wehrenberg management in May 1977, it had become the Rock Road.

JAlex on August 4, 2018 at 6:13 pm

Listings in the Motion Picture Almanac give a capacity of 865 cars.

MitchWolf on September 14, 2018 at 8:39 am

Even more update… The marquee no longer there

MichaelKilgore on July 14, 2019 at 12:53 am

From the Oct. 20, 1965 Motion Picture Exhibitor: “The Olympic Drive-In on St. Charles Rock Road in the County has been the target of frequent raids by police and of a newly formed decent films committee in an attempt to close the theatre for allegedly showing obscene films.”

MitchWolf on August 15, 2019 at 7:42 am

Added an ad for the grand opening of the Drive In as Rock Road Drive-In on May 27, 1977

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