Rock Road Drive-In

6898 St. Charles Rock Road,
Pagedale, MO 63133

865 cars

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Rock Road Drive-In

This drive-in opened July 3, 1962 as the Olympic Drive-In in Pagedale and had a 400 car capacity. It was soon screening ‘racy’ film fare and was renamed renamed Rock Road Drive-In in 1977 when Wehrenberg Theatres took it over. It eventually began running porn movies. They had to install a large screen around the drive-in and it was drapped in a black vinyl material so that the screen couldn’t be seen from the Rock Road. There were constant battles between the drive-in owners and the city of Pagedale over violations because of the films that were being run. They would make inspections of the facility and cite them for the least of irregularities.

It was closed in 1980 and is now a junk yard, but the large marquee with the giant Olympic torch facing the Rock Road survived until around 2017.

Contributed by Chuck Van Bibber

Recent comments (view all 22 comments)

bbrown1
bbrown1 on November 13, 2012 at 4:01 pm

Uploaded some horror triple feature ads from the Olympic in the early 60’s. I hadn’t thought about the fact that the Olympic was almost completely surrounded by graveyards, which would be perfect for horror movies!

TheWiz
TheWiz on July 15, 2014 at 12:28 pm

Ha ha…. I remember going there to watch “Naughty” Movies.

I found an Olympic speaker at a garage sale, and bought it for a dollar… I held onto it for the longest time. Wish I still had it now.

rivest266
rivest266 on February 27, 2016 at 11:28 am

This opened on July 3rd, 1962. Grand opening ad in photo section.

tahart27
tahart27 on July 28, 2016 at 5:22 am

The Herbert Hartstein mentioned in a previous comment who owned this theater happened to be my late Uncle Herb. :)

Chris Utley
Chris Utley on May 24, 2018 at 9:21 pm

Facts on this drive-in need to be corrected. It opened as Olympic. Name changed to Rock Road when Wehrenberg took over in 1977 and it closed in 1980.

JAlex
JAlex on May 27, 2018 at 8:36 am

Overview mis-states when “porn” movies were being shown. Films of “racy” genre were a staple long before Wehrenberg took over operation.

Chris Utley
Chris Utley on August 2, 2018 at 4:06 pm

Yeah, the description needs a bit more cleanup.

Opened showing mainstream Switched to porn and the trouble with the city occurred Wehrenberg took over in 1977 and it stopped showing porn Closed in 1980 and now a junkyard

JAlex
JAlex on August 4, 2018 at 10:11 am

In addition to the battles with Pagedale, the U. S. Olympic Committee, in 1968 and again in 1974, notified the venue that the use of the name “Olympic” violated a 1950 federal law. Olympic was the drive-in’s name until it closed Nov. 30, 1976. When it reopened under Wehrenberg management in May 1977, it had become the Rock Road.

JAlex
JAlex on August 4, 2018 at 10:13 am

Listings in the Motion Picture Almanac give a capacity of 865 cars.

MitchWolf
MitchWolf on September 14, 2018 at 12:39 am

Even more update… The marquee no longer there

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