Rock Road Drive-In

6898 St. Charles Rock Road,
Pagedale, MO 63133

400 cars

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Rock Road Drive-In

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This drive-in opened July 3, 1962 as the Olympic Drive-In in Pagedale and had a 400 car capacity. It was soon screening ‘racy’ film fare and was renamed renamed Rock Road Drive-In in 1977 when Wehrenberg Theatres took it over. It eventually began running porn movies. They had to install a large screen around the drive-in and it was drapped in a black vinyl material so that the screen couldn’t be seen from the Rock Road. There were constant battles between the drive-in owners and the city of Pagedale over violations because of the films that were being run. They would make inspections of the facility and cite them for the least of irregularities.

It was closed in 1980 and is now a junk yard, but the large marquee with the giant Olympic torch is still facing the Rock Road.

Contributed by Chuck Van Bibber

Recent comments (view all 18 comments)

Chris Utley
Chris Utley on June 17, 2011 at 3:31 pm

Pics, ads and newspaper articles about the then ongoing battle between local authorites and the operator of the Olympic Drive-In here: St. Louis Flashback Movie & Drive-In Theatres

Also, factual information needs to be updated. Opened as Olympic. Changed to Rock Road in 1977 (per Jerry Alexander’s earlier post in this thread).

bbrown1 on July 15, 2011 at 7:29 pm

The Rock Road marquee (not the Olympic) remained pretty much intact for quite a few years after the drive-in closed and the car junkyard took over, but I believe it is completely gone now. The screen came down several years before the marquee. They have blocked off the entrance from St Charles Rock Road, and I think you enter the junkyard from a side street now. Sadly, it’s pretty much unrecognizable as a drive-in now

Cpayne on September 14, 2011 at 11:37 am

I went to the Olympic drive-In sometime in 1964, age 17 on a double date. Not knowing what was being shown at the time I saw my first porn movie. At least part of it until it was raided by the police. When the flood lights came on you could see traffic on St Charles Rock Road was slowing down to a crawl looking at the screen and the hill side outside the fence next to the train tracks was lined with non paying bystanders. We were escorted off of the property by the police and the Drive In gave us all a rain check {Free Olympic Pass} which I still have today. An experience I will never forget.

de2arogers on January 6, 2012 at 4:48 pm

Why is there no mention of the time when the Olympic Drive-in showed horror movies? I remember going there with my big brother and being scared watching the horror movies with the graveyard next to it.

bbrown1 on November 13, 2012 at 4:01 pm

Uploaded some horror triple feature ads from the Olympic in the early 60’s. I hadn’t thought about the fact that the Olympic was almost completely surrounded by graveyards, which would be perfect for horror movies!

TheWiz on July 15, 2014 at 12:28 pm

Ha ha…. I remember going there to watch “Naughty” Movies.

I found an Olympic speaker at a garage sale, and bought it for a dollar… I held onto it for the longest time. Wish I still had it now.

rivest266 on February 27, 2016 at 11:28 am

This opened on July 3rd, 1962. Grand opening ad in photo section.

tahart27 on July 28, 2016 at 5:22 am

The Herbert Hartstein mentioned in a previous comment who owned this theater happened to be my late Uncle Herb. :)

Chris Utley
Chris Utley on May 24, 2018 at 9:21 pm

Facts on this drive-in need to be corrected. It opened as Olympic. Name changed to Rock Road when Wehrenberg took over in 1977 and it closed in 1980.

JAlex on May 27, 2018 at 8:36 am

Overview mis-states when “porn” movies were being shown. Films of “racy” genre were a staple long before Wehrenberg took over operation.

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