Empire Cinema

5-6 Leicester Square,
London, WC2H 7NA

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Empire Leicester Square marquee with new IMAX sign

Viewing: Photo | Street View

The Empire Theatre was designed and built as a music hall by architect Thomas Verity and could seat 3,000. It opened on 17th April 1884. The old Pit seating entrance can still be seen today if you go around to the left of the theatre into Leicester Street. In 1893 a new facade and foyer was built on Leicester Square, designed by Frank T. Verity. This facade and entrance is what is seen today, as on 22nd January 1927, the old Empire Theatre was closed, after it had been taken over by Loew’s Inc. in 1925. The auditorium was demolished and a new one built to the plans of Scottish born theatre architect Thomas W. Lamb (from the USA) assisted by F.W. Boettcher (from the UK) and associated architect was Frederick G.M. Chancellor of the noted UK theatre architectural firm Frank Matcham & Company.

The new Empire Theatre opened on 8th November 1928 with Norma Shearer in “Trelawney of the Wells” and for the following 33 years became the London premier home to MGM feature films. It housed 3,330 seats in its massive and decorative auditorium. There were 1,916 seats in the stalls, 180 loge seats in the front of the circle and the remainder of the circle seated 1,234. The Empire Theatre had a fully equipped stage and for a period in the late-1940’s until February 1952, it was put to full use when a stage show accompanied the main feature film. The proscenium was 54 feet wide and the stage 35 feet deep. It was equipped with a WurliTzer 4Manual/21Rank organ. The Leicester Square landmark also had an opulent lobby and all the normal regalia of an American movie palace, its interior resembled the Adam style Thomas Lamb designed Capitol Theatre in Manhattan, New York, its exterior is in the Italian Renaissance style.

Of course, as the Empire Theatre was Loew’s premier theatre in the UK, all the MGM films which opened at the Empire Theatre over the years were UK premiere presentations, as were the occasional productions from other studios, but there were also many special premieres over the years: the first of these being a midnight charity premiere-4th September 1935 Eleanor Powell in “Broadway Melody of 1936”, gala late night premiere-31st March 1938 Robert Taylor “A Yank at Oxford”, evening premiere-concurrent with the Palace Theatre and the Ritz Cinema 18th April 1940 Vivien Leigh “Gone With the Wind” (which ran at the Empire Theatre for 12 weeks), Charity Premiere-10th August 1944 Irene Dunne “The White Cliffs of Dover”, Royal Command Performance (the first to be held)-1st November 1946 David Niven “A Matter of Life and Death”, Royal Command Performance-29th November 1948 John Mills “Scott of the Antarctic”, Royal Command Performance-30th October 1950 Irene Dunne “The Mudlark”, Royal Premiere-12th June 1952 Robert Taylor “Ivanhoe”, Royal Film Performance-27th October 1952 Mario Lanza “Because Your Mine”, Royal Film Performance-15th November 1954 Stewart Granger “Beau Brummel”, Royal World Premiere-16th May 1955 Richard Todd “The Dam Busters”, Royal Charity Premiere-16th November 1955 Jose Ferrer “Cockleshell Heroes”, Gala Charity Premiere-19th September 1956 Marlon Brando “Guys and Dolls”, Royal Charity Premiere-29th June 1957 Marlon Brando “Teahouse of the August Moon”, The Royal Film Performance-2nd February 1959 Alec Guinness “The Horses Mouth”.

A Charity Premiere-17th December 1959 Charlton Heston “Ben Hur” which ran for 76 weeks until 28th May 1961, was the last film to be screened in the original auditorium. For this final presentation a new projection box was built in the centre of the stalls, beneath the front of the balcony (loosing half the stalls seating due to the projection box and bad sightlines of seating on the extreme edges). The projection had a straight throw of 78 feet to a new 52 feet masked wide screen which had been erected just in front of the proscenium arch. The seating capacity was reduced to 1,723.

With its attendance already declining before the “Ben Hur” run, and mounting criticism of the theatre’s technical quality, it had been decided to ’re-do' the theatre. It was closed and totally gutted internally. The building had been purchased by Mecca Ltd.

It re-opened on 19th June 1962 with Doris Day in “Jumbo”. The cinema had a completely new look inside the shell of the old theatre. Designed by noted cinema architect George Coles, his last major project, it was in a ‘modern’ style for the 1960’s. Seating was provided for 1,330 on a single floor which was formerly the circle, now extended forward. There were 688 in the front seating section and 642 in the former stepped section of the circle. The former stalls area became a Mecca Dance Hall (which in 2006, became a casino). The original facade was entirely covered by a new advertising hoarding.

Later incorporating two other spaces, the adjacent Ritz Cinema and another small space off the foyer which opened as the 80 seat, Screen 3, on 29th November 1985 with Harrison Ford in “Witness”, the Empire Cinema was now a triplex. Many more premieres were held in the Empire Cinema’s magnificent main auditorium (Screen 1), which in 1989 was refurbished and was THX certified.

Seating 1,330 in the main Screen 1 (with a huge 60 feet wide by 25 feet high screen) and 77 in Screen 3. (Screen 2 in the former adjacent Ritz Cinema is listed seperately as ‘Empire Screen 2’ on this site, and has a current seating capacity of 349). The facade has since been restored. After many years being operated by UCI it was taken over by the Irish based Empire Cinemas Ltd. as part of a new circuit they are now operating in the UK. On 20th June 2008, two new screens 4 & 5 opened in spaces that had originaly been a toilet area and green room. In August 2009, a further four screens were created in the building, giving a total of eight screens, plus one screen in the former adjacent Ritz Cinema which is known as ‘Screen 2’.

The George Cols designed Screen 1 was closed for redevelopment on 26th August 2013 with the horror film “Big Bad Wolves” screening as part of the annual weekend ‘Frightfest’. The final world premiere held in Screen 1 was the One Direction film “One Direction:This Is Us” on 21st August 2013. Screen 1 was sub-divided to provide a 398-seat ‘Impact’ screen which opened 16th May 2014 and a 751-seat IMAX screen which opened on 30th May 2014. The conversion was carried out to the plans of architectural firm UNICK Architects.

Contributed by Ross Melnick, Ken Roe

Recent comments (view all 235 comments)

rasLXR
rasLXR on May 30, 2014 at 8:02 pm

“In my view, unlike the IMPACT auditorium, they really have got it right—accepting that it’s a automated digital cinema—this really is a flagship “West End” cinema with the attention to detail you’d expect!”

IMAX control and approve everything they provide all the specifications for an IMAX theatre and sign everything off approved before work starts. Was a bit of an effort to get them to sign off the large windows to the projection room at the BFI Imax, in fact the IMAX projector at BFI on installation projects through special glass which was not fireproof and had to have a fire shutter installed as in the old nitrate days.

CF100
CF100 on May 30, 2014 at 8:50 pm

rasLXR, many thanks for the replies! I assume that, for example, like THX certified screens, IMAX has standards for auditorium noise levels—I certainly couldn’t hear any HVAC noise or any sound leakage from the adjacent IMPACT auditorium (keeping in mind the screens are “back to back.”)

While the Leicester Square THX certified screens had excellent sound, I’ve been to some (e.g. the Hoyts Cinema at Bluewater, before it became a Showcase) that were unimpressive. No way of knowing if they were operating to spec on the day of visit though; I imagine that IMAX auditoria benefit immensely from the daily calibration/quality control of picture/sound. In the UK I’ve only visited the BFI IMAX and the PEPSI IMAX, and with all the “Lie-MAX” potshots out there, it would certainly be good to hear that the other new IMAX installations are of the same standard.

rasLXR
rasLXR on May 30, 2014 at 9:36 pm

Bearing in mind i’m talking 1999 IMAX went much further than the THX installations you could only use Sonics sound systems for example and all materials were approve and the set up of the projection room including a positive air pressure inside the projection areas to stop dust coming in when doors were opened, possibly less important with digital projection than for film however with the size of the images involved it may still be a requirement just less surfaces for dust to get on.

CF100
CF100 on May 31, 2014 at 10:28 am

Looking at the photos of the IMAX auditorium and comparing to Empire 1, it seems to me that the false walls/ceiling in the circle section were mostly not gutted out but retrofitted with acoustic material/black fabric covering. This wasn’t clear from the renderings Empire posted, in which they looked slightly different. The seating area there is slightly narrower, and an extra row has been added at the back.

The renderings bear the logo of UNICK Architects, who I assume were involved in this project.

Incidentally, according to my ticket, the Empire has regained a Screen 3—the IMAX screen.

rasLXR
rasLXR on June 1, 2014 at 7:07 pm

“The renderings bear the logo of UNICK Architects”

Takes someone with ball’s to gut the old Empire.

CF100
CF100 on June 1, 2014 at 8:52 pm

rasLXR, I completely agree with you as Empire 1 was one of the greatest cinemas ever built, but I also accept that Empire 1 was no longer viable and that the outcome could have been far worse.

Videos of the new auditorium (not mine!): Video 1 Video 2

CF100
CF100 on June 2, 2014 at 7:01 pm

Photos of the 1928 Empire Leicester Square…

Foyer areas: Foyer 1 Foyer 2 Foyer 3 Foyer 4

Auditorium: Auditorium

I prefer the 1962 interior but no doubt it was very ostentatious.

CF100
CF100 on June 14, 2014 at 8:37 am

Plans for the conversion are to be found within a Licensing Application to Westminster Council

Looks like it’s possible that some of the tiled walls on the left side wall could be hidden away…

michaelbrent
michaelbrent on July 11, 2014 at 7:21 pm

I’ve uploaded some more pictures of the IMAX auditorium, but haven’t yet been able to take any of the IMPACT Screen, has anybody managed to take any pictures of that screen?

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