River Road Drive-In
2500 S. Green Street,
Longview,
TX
75602
2500 S. Green Street,
Longview,
TX
75602
1 person
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Additional Info
Previously operated by: Carmike Cinemas, Martin Theatres
Architects: Leon C. Kyburz
Nearby Theaters
The River Road Drive-In was opened June 16, 1949 with Betty Hutton in “The Perils of Pauline”. On September 21, 1973 it became a triple screen theatre.
Contributed by
Billy Smith / Don Lewis / Billy Holcomb
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Recent comments (view all 10 comments)
From 1973 a movie ad from the Longview River Road Drive In .
A triple screener right here where this apartment complex is now….
View link
In 1956 it held 400 cars and was owned by Jefferson Amusement.
Uploaded some screen shots from Goggle Earth
Approx. address for this drive-in was 2500 S Green St. Edwin Dr. east of this location was the entrance.
This opened on June 16th, 1949. I uploaded its grand opening ad in the photo section for this drive-in.
September 21st, 1973 grand opening ad as a 3-plex also in the photo section.
According to the July 2, 1949 issue of BoxOffice, the “Riverroad” was segregated when it opened. The drive-in had a special section for black patrons “with a separate entrance and separate concession stand and playgrounds.”
Before Its Grand-Reopening As A Triplex; It Was Revealed First On April 8th, 1973 Before Reopening To The Public On September 21st.
On November 27th, 1983 At Around Midnight; A Burglary Occurred At The River Road Drive-In. Unfortunately, It Contains A Couple Of Damage Including A Broken East Side Window Of The Concession. Martin Theatres Ended Up Closing The River Road In Early 1984, And Was Put Up As A… GARAGE SALE?!
Opened on 16/6/1949 with “The perils of Pauline”. Reopenec on 21/9/1973 on screen 1 with “Walking tall” and “The thing with 2 heads” and on screen 2 with “The woman hunt” and “Stacey” and on screen 3 with “Elvis on tour” and “Mad dogs and Englishmen”.