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This theatre was across Monroe from the DeVos Performance Center, near where the Calder Plaza Building is now.
It later became the site of The Hub, an art deco clothing store. The entire area was demolished in the 1960s urban renewal. The Hall of Justice and the Grand Rapids Police Department occupied the site until 2003 when it was demolished for DeVos Place Convention Center.
Photos of fans waiting in line to see Ralph DePalma at the Orpheum at the GR Public Museum link:
Granted that you cannot see much of the Strand Theatre in this picture but the 1922 city directory confirms it was next door to H.M. Brock & Co.
GR Public Museum collection:
Re: my previous post. My bad. The fans are waiting in line at the Orpheum Theatre, 322-326 Monroe NW. The Rialto, at 314 Monroe NW, is in the picture though, on the far right side of the picture and on the other side of Quaker Lunch.
Eat your heart out NASCAR fans. GR Public Museum pictures of fans waiting in line to see Ralph DePalma at the Superba/Rialto Theatre.
I hope this link to a GR Public Museum picture of the Isis Theatre works (no spaces):
If not, it can be found in the Alex Forist collection, File Name: 0000770.jpg