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  Discover. Preserve. Protect.
Also known as Granada Theatre

Paramount Theatre

San Francisco, CA
1066 Market Street
, San Francisco, CA, United States
(map)
Status: Closed/Demolished
Screens: Single Screen
Style: Spanish Baroque
Function: Unknown
Seats: 2656
Chain: Unknown
Architect: Alfred Henry Jacobs
Firm: Unknown
Add a photo for this theater!
Opened as the Granada in 1921, under the Publix banner, with an operating staff of 122 people, this opulent, Andalusian-style movie palace later became part of the Fox chain. On January 31, 1931, it returned to the Publix fold and was renamed the Paramount Theatre. In addition to its opulent interior, the Paramount also contained a 4 manual, 32 rank Wulitzer.

The Paramount was about half a block away from the Golden Gate and Warfield Theatres and you can still see the outline of this now-demolished theater in the facade of the adjacent building.
Contributed by William Gabel, Juan-Miguel Gallegos


YOUR COMMENTS

 
It would be nice to see some photos of the Paramount. I used to got to the movies on Market St at the UA, Orpheum,Fox-Warfield,St Francis,Golden Gate,Esquire,and Fox but was never inside the Paramount.I remember before it was demolished Phyllis Diller was on a morning show walking through the Paramount with a TV crew. I would love to see both auditorium and pictures of the marquee.brucec
posted by brucec on Feb 28, 2004 at 8:45pm
Was this a Fox West Coast Theatre at the time of its demolition?My parents saw Martin and Lewis here in person during the 1950's. The area was on decline during the 1960's and nothing was built in its place other than a parking lot and some small building on Market. If anyone has a photo of the theatre it would be great if you would post it. It seems like this is the forgotten theatre of San Francisco movie palaces. All the other movie palaces of this size were doing well on Market St. at the time this theatre was demolished. I remember that there was not enough quality theatres downtown at this time that the Fox Parkside became a reserved seat roadshow house that was really out of the way. I saw "The Blue Max" and "Those Magnificient Men in There Flying Machines" in there reserved seat engagemnts at the Fox Parkside. William maybe you could provide more information on this theatre.brucec
posted by brucec on Aug 21, 2004 at 10:19pm
If my memory serves, and it doesn't always, the Granada in San Francisco was the first theatre to have a "flying stage". That is, a stage with elevators under a couple of sections. I believe it was also the first to have elevators under the orchestra pit.
posted by ziggy on Dec 3, 2004 at 1:31pm
The Granada Theatre opened on 17th November 1921. It was built and owned by lawyer/exhibitor Herbert L. Rothchild and Paramount Publix were a major investor (they took full control in 1925).

Fox West-Coast Theaters were the lessee's between 1934 and 1947 (when it had been re-named Paramount). I'm not sure who operated it during its final years up to its closure on 20th April 1965. It was demolished later that year.
posted by KenRoe on Dec 14, 2004 at 5:11am
The Paramount Theatre was owned by American Broadcasting-Paramount Theatres Inc. and operated by their California Paramount Corp. division. That division operated the Paramount and the St. Francis and down in Los Angeles the Paramount Theatre downtown Los Angeles.
posted by William on Dec 14, 2004 at 8:47am
It would be great if someone would post of photo of the Paramount. ABC/Paramount seems to have disposed of a lot of theatres in 1965. The Los Angeles downtown Paramount, New York Paramount,Buffalo Paramount and the San Francisco Paramount. William did the parent company have finacial problems at this time? This theatre was the only theatre of this size torn down in the theatre district. There was a lack of enough roadshow houses downtown that the Fox Parkside began showing roadshow films and that house wasn't convenient for exlusive runs. The Golden Gate,Fox Warfield,and Orpheum were about the same size as the Paramount. The city of San Francisco has done a very poor job of cleaning up the theatre district. This part of Market Street had been rundown for almost 40 years now.brucec
posted by brucec on Dec 14, 2004 at 4:43pm
The downtown Los Angeles Paramount was disposed of earlier. As I recall, it closed in 1962, and was demolished soon after. There was a proposal for a large bank and office skyscraper to be erected on the site at the time, but it fell through, and the corner remained a parking lot until a building for the wholesale jewlery trade was erected there in the late 1970s.
posted by Joe Vogel on Dec 14, 2004 at 5:11pm
Such a distinguished theater to be reduced to showing Elvis movies:

http://webbie1.sfpl.org/multimedia/sfphotos/AAA-9032.jpg
posted by ken mc on Oct 28, 2005 at 6:19pm
Vintage photo as the Granada
http://webbie1.sfpl.org/multimedia/sfphotos/AAA-8886.jpg
posted by Chuck1231 on Nov 18, 2005 at 12:59am
This photo from 1934 shows the Paramount exhibiting Cleopatra, which was the Claudette Colbert version and not the later Liz Taylor fiasco:

http://webbie1.sfpl.org/multimedia/sfphotos/AAB-6310.jpg
posted by ken mc on Dec 26, 2005 at 1:54pm
Standing on Market St, looking to where the entrance to this theatre was (above the current row of storefronts), one can see a mural on the side of the left-hand, corner building, that looks like a Spanish courtyard, as seen through arches. It's quite colorful. Was this mural part of the theatre's original lobby? If so, I am amazed it is still there, though it looks like it is part of the original wall of the theatre building, and possibly could not be removed during demolition.
posted by StefOScope on Jul 16, 2007 at 12:18pm
Great pictures Ken! I have a postcard from 1957 here with the Paramount in the far distance and the Esquire up front (as well as the Telenews, which doesn't have it's own listing on Cinema Treasures yet?). http://www.flickr.com/photos/pulp-o-rama/888593338/in/set-72057594129975085/
posted by Roloff on Jul 24, 2007 at 2:44pm
Also seen on the above color picture postcard view is Kress Variety Store that was formerly the Pantages Vaudeville Theatre. Does this building still stand?
posted by Oklahomo Cowboy on Oct 28, 2007 at 11:03am
You can hear a recording of a live broadcast of the Paramount Wurlitzer almost at the end of its life at this site:

http://www.bayarearadio.org/audio/kpen/kpen_wurlitzer_1964.shtml
posted by tolover on Feb 21, 2008 at 7:06am
The year given for this photo is 1947.

posted by Lost Memory on Aug 4, 2008 at 11:37am
Here are two 1965 photos:

Photo1

Photo2

posted by Lost Memory on Apr 27, 2009 at 10:59am
Here is a September 1926 ad for the Granada Theater.

posted by Lost Memory on Aug 4, 2009 at 6:10pm
Here is a photo circa 1961:
http://tinyurl.com/my3gt4
posted by ken mc on Aug 26, 2009 at 7:06pm
When a Louise Brooks film first played in San Francisco, it was at the Granada Theater on Market Street. "The Street of Forgotten Men" opened there on August 8, 1925 and played for a week.

The Granada Theater was part of Publix, a chain of movie theaters allied with Paramount - Famous Players Lasky. As a result, all but two of Brooks' 1920's Paramount features opened in San Francisco at the Granada. No other San Francisco theater can claim to have locally debut as many films. The other films which opened there include

The American Venus (Jan. 9-15, 1926 with afternoon & evening appearances by Fay Lanphier)
A Social Celebrity (Apr. 24-30, 1926)
It’s the Old Army Game (May 29 – June 4, 1926)
Love Em and Leave Em (Jan. 8-14, 1927)
Evening Clothes (Mar. 19-25, 1927)
Rolled Stockings (Aug. 13-19, 1927)
City Gone Wild (Nov. 5-11, 1927)
Canary Murder Case (Feb. 8-14, 1929)
posted by thomas_gladysz on Sep 10, 2009 at 8:42pm
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