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  Discover. Preserve. Protect.
Also known as Plaza Theatre, Paramount, Universal, Plaza 1-4

Apollo Cinemas West End

London, England
19 Lower Regent Street
, London, England, United Kingdom SW1Y 4LR
(map)
+44.0.871.220.6000
Status: Open
Screens: Multiplex (5 Screen)
Style: Italian Renaissance
Function: Movies (First Run)
Seats: 481
Chain: Apollo Cinemas
Architect: Frank T. Verity
Firm: Verity and Beverley
Apollo Cinemas West End
An exterior view of the closed Plaza Theatre, during conversion into a Tesco supermarket and 5 mini-cinemas in Summer 2004.
Photo courtesy of Ian Grundy
Located on an excellent site in Lower Regent Street, the Plaza Theatre was built for and operated by Paramount Pictures Inc. It was designed by Frank T. Verity with plasterwork by Marc Henri and opened March 1, 1926, with Dorothy Gish in "Nell Gwyn". It was sumptuously decorated with total seating for 1,896 divided between stalls, Royal circle (mezzanine) and balcony. There was a small stage and live acts were a feature of the programme - including the famous Plaza Tiller Girls. It was equipped with a Wurlitzer 3Manual/15Ranks theatre organ (with piano attachment), and had a cafe.

It lasted without alteration until 1967 when the lovely auditorium was gutted to form two cinemas, designed by Verity & Beverly. The Wurlitzer organ was removed and the 820-seat upper cinema was used as an extended balcony and the original projection box. The stalls, which extended into the stage area, became the 972-seat Paramount with the upper cinema still called the Plaza.

The Paramount used a new projection box constructed in the former Royal Circle area. The Plaza was renamed Universal in 1972, but old names linger and in 1975 they were both renamed Plaza 1 & 2.

Two years later, Plaza 1 (the old stalls) closed and was triplexed. The upstairs cinema now became Plaza 1 whilst the front stalls became Plaza 2 (378 seats), and the rear Plaza 3 & 4 (163 & 181 seats). All original decoration was lost.

Late in 2001, the complex closed and was gutted (yet again!). It reopened in September 2004 with retail space (Tesco supermarket) on the ground floor and five new cinemas located in the basement. The screens seat: (1)88, (2)59, (3)40, (4)168 and (5)126 Total seating in the five screens is for 481 plus 8 wheelchair spaces (2 in screens 1,2,4,5, none in screen 3). The upper floors of the building have been rebuilt internally for office space.

The exterior of the building is Listed Grade II as part of the Regent Street conservation area.

Related Websites

Apollo Cinemas (Official)
Contributed by Ian Grundy


YOUR COMMENTS

 
Does anyone know any more about the new cinema development on this site? I understand it is to be operated by the Apollo Cinema Chain. Will they be offering us the usual non-descript modern cinema auditoria or something more stylish?
posted by Keith on Jan 14, 2004 at 12:22am
check out the apollo website, they have some artist impressions of the new lobby areas, it remains to be seen how luxurious they really will be for a cramped basement development
Most of the scaffolding has now come down, and the tesco metro supermarket looks ready to open on the ground floor
posted by woody on Feb 5, 2004 at 5:52am
Yeah - thanks Woody found the images on the Apollo website a few days after posting my comment above. You know I'd love to beleive that the Apollo may indeed offer London filmgoers something special but the images remind me uncomfortably of the long-gone and unmissed (?) horrible five screen Cannon on Oxford Street - with a few more reflective surfaces! We'll see! I live in hope!
posted by Keith on Feb 12, 2004 at 5:23am
The Plaza was built by the international division of Paramount Pictures and was intended as its #1 theatre in Britain. For decades, it showed Paramount movies almost exclusively.
posted by Warren G. Harris on Feb 12, 2004 at 6:52am
the exterior has been beautifully cleaned and the plaza name is back up, but its crowning glory will be when the dome is revealled from under its current scaffolding, ive been up on the roof and its clad in an amazing blue and gold mosaic wave pattern and the little cuppola should be restored with its paramount logo (mountain with crown of stars)
its such a huge shame its not got its original interior, there were a few fragments of the original plasterwork from the rear of the circle when it closed, i assume these have been removed for safe keeping
posted by woody on Feb 12, 2004 at 8:21am
I wasn't impressed with the renderings on the Apollo website...What Picadilly doesn't need is another set of smallish rooms with the same programming as everyone else. Saw some good films in these theatres in the 70's-90's...Quadrophenia in its original run...The Crying Game, Housesitter, Citizen Kane in a 2 week reissue, White Men Can't Jump, American Beauty, Monty Python the Meaning of Life, Green Card...
posted by SethLewis on Feb 12, 2004 at 9:54am
I loved the Plaza. I loved the movies they used to show there. I still remember fondly seeing flicks from the 70s such as SMOKEY AND THE BANDIT, MIDWAY, AIRPORT '77 all the way up to the 90s with STAR TREK GENERATIONS. I loved The Plaza. It's disheartening to know that they are turning the lower parts into a supermarket. Too many London theatres are dying now...Odeon Haymarker, Plaza, etc, the bastardized Odeon Marble Arch etc. It's sad really.
posted by Al on Mar 7, 2004 at 12:35pm
The ground floor has been open as a Tesco supermarket for a couple of months now, but the five screen Apollo West End opened last Thursday, claiming to be "the West End's Most Luxurious Cinema". The stairs from the street lead downwards so I assume it is in the basement, but I have not been able to visit yet.
posted by ian-n on Sep 18, 2004 at 6:13pm
The most expensive cinema in the west end and not a patch on the Plaza when a twin cinema in the 70s.The cleaned exterior is stunning and the basement cinemas bland...avoid!!!!
posted by david pring on Dec 9, 2004 at 10:18am
A 2001 exterior photograph of the Plaza 1-4 just prior to its closing and re-development into the Apollo West End:
http://flickr.com/photos/woody1969/78626239/in/photostream/
posted by KenRoe on Dec 31, 2005 at 5:45am
Here is almost the same view, taken at night in early 2005:
http://www.flickr.com/photos/ian-n/3044249/in/photostream/

And a closeup of the colourful roof:
http://www.flickr.com/photos/ian-n/3044193/in/photostream/
posted by ian-n on Jan 2, 2006 at 12:50am
It is amazing that the interior of this stunning cinema was not listed although the frontage was. The replacement auditoria were good of their kind though - spacious and comfortable. I went to see all the big Paramount releases here in the 70's and 80's. Once it was divided further though it lost all it's identity and became very bland. How sad to see that the spacious foyer has become another ghastly supermarket. Shopping malls and supermarkets seem to have become the new entertainment centres. Consumerism gone mad!
posted by greensleeves on Feb 25, 2006 at 9:33am
Here is a July 2006 photo of the Apollo Theater. Nice exterior; didn’t get a chance to few the interior.
posted by JackCoursey on Jul 27, 2006 at 8:45am
A recent close-up view of the entrance of the Apollo West End:
http://www.moviebunker.com/apollo_west_end.htm
posted by KenRoe on Sep 3, 2006 at 11:51am
nightime shot of the exterior of the plaza building, with the discrete apollo entrance on the lower left side
http://www.flickr.com/photos/woody1969/429778261/in/photostream/
posted by woody on Mar 22, 2007 at 1:26am
If anyone is interested there is an old advert for the Plaza on the Eastbound platform of the Piccadilly Line at South Kensington. Can't remember which two films were on though.
posted by cjc on May 8, 2007 at 3:24am
A pre demolition shot of the Plaza in 1988 here:-

http://www.flickr.com/photos/12494104@N00/1082394659/
posted by Ian on Aug 11, 2007 at 11:51am
"Zulu" in 70mm at the Plaza?.

Recently I was viewing a the recent Widescreen DVD of the film "Zulu" and the interesting exta item was the "Making of Zulu".

There was some details that it was first openned at the Plaza in 1964, but no details if it was in Technirama70 (70mm) or just a 35mm Mag sound version.

The first 70mm film at the Plaza was "Becket" in March 1964 and I wondered if "Zulu" was ever screened in 70mm at the Plaza in this year?.
posted by mr70mm on Mar 23, 2008 at 4:29pm
photo taken just before the demolition crew moved in, this panel of original plasterwork was removed and stored and was to have been displayed in the new Apollo lobby.
http://flickr.com/photos/woody1969/63380109/
posted by woody on Mar 25, 2008 at 4:53am
all the plasterwork was removed and disposed of safely as it contained asbestos, you wont be seeing it back i'm afraid.
posted by theatreofvarieties on Jun 13, 2008 at 3:19pm
a photo of screen 2 with its pop-art wall panels as it was being stripped out, the seat backs have all gone, just the seat cushions left
http://www.flickr.com/photos/woody1969/3535004297/
and the box office as it was being dismantled, still with a few bulbs left working
http://www.flickr.com/photos/woody1969/3535824888/
posted by woody on May 16, 2009 at 6:26am
Despite what "theatre of varieties" says, some plasterwork is displayed in the entrance of the office part of the building (entrance in Jermyn Street). The Wurlitzer organ went to Scotland, then was restored by Ashorne Hall Musical museuum in Warwickshire. After the owner died, around 2007, the organ was exported to a private residence in Switzerland- a sad loss for the UK.
posted by jeremyb on Jun 1, 2009 at 6:23am
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