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Forum Theatre

Los Angeles, CA
4050 W. Pico Boulevard
, Los Angeles, CA 90019 United States
(map)
Status: Closed
Screens: Single Screen
Style: Beaux-Arts
Function: Church
Seats: 1766
Chain: Unknown
Architect: Edward J. Borgmeyer
Firm: Unknown
Forum Theatre
Vintage exterior view of the Forum Theater
Photo courtesy of William Gabel
Located in the Mid-City district of Los Angeles, this originally opened as an independent movie theatre, and it quickly came under Warner Bros. Circuit Management. The Warner's Forum Theatre was built when at a time when the surrounding neighborhood was still nice. The theater's unique facade is the only one of its kind in Los Angeles and was probably designed after the marquee of the old Rivoli theater in New York (now razed).

Opened on May 15, 1924 with Lionel Barrymore in D.W. Griffith's "America". The Forum Theatre was described as 'The Most Beautiful Theatre in the World', and styled as its name suggests, it looked like a building from Ancient Rome. The facade is in a costly terra-cotta finish and has the name' Forum' over the pillared entrance, with 'Comedy' 'Drama', 'Art' and 'Music' set into the stonework on the two end bays. Originally there was a small plinth containing a fountain on the left hand side on the sidewalk, which had a Doric column, supporting a statue of a winged figure, holding one arm outstretched (now removed).

When first opened there was no marquee over the entrance, but Warner's added one when they took over the building. A large 'oil-derick' style sky sign was on the roof, spelling out the 'FORUM' name in vertical neon letters. On left of the theatre was a very large 500 capacity, car park which had a Roman style arched entrance and portico facing the street (now demolished).

The lobby entrance was oval shaped and decorated in a Beaux Arts Classical style fitting the rest of the building. Inside the auditorium, all seating was on one level, beneath a painted tented plaster ceiling. Elaborate painted murals by artist Christian von Schneidau depicting Roman garden scenes, ran along the side walls in large panels, which were broken by decorative columns, giving the impression of being seated in a tented room, with open sides overlooking gardens outside.

The square proscenium arch had no decoration, but on each side of it were convex columned curtained areas which served as side stages and held the organ chambers behind. The Forum Theatre had only a very small stage and was equipped with a stage house. The house curtain had a painted scene depicting a Roman ruin atop a hill. Located above the auditorium, was the Forum Ballroom.

The Kimball 4 Manual / 37 Ranks organ was one of the largest theatre organs ever to come from that manufacturer, and it had an 8 Rank echo division with an extra set of swell shades that allowed it to be heard outside of the building! The organ only stayed in the Forum Theatre for seven years, as it was transfered to the new Warner Western (Wiltern) Theatre in 1931, where it remained until that theatre closed in 1979, mysteriously vanishing out the building!

After serving many years as a popular general release theatre for Warner Brothers productions, the Forum Theatre was closed in the mid-1950's, and was taken over by Cinerama Inc. They installed the 3-projector system Cinerama into the theatre and used it as a test facility for their Cinerama film stock prints. The theatre was not open to the public for these screenings as it also served as a print testing and despatch building for shipping out Cinerama print copies to their other Cinerama theatres worldwide. Eventually this ceased with the demise of Cinerama in the mid-1970's.

The building was purchased by Walgreen's drug stores and converted into retail use. This use seems to have been short lived, as in the late-1970's it become a Hebron Presbyterian Church, serving the local Korean community. There is now nothing decorative left inside the building from its cinematic past, only the magnificent facade remains to show what a beautiful & prestigious theatre building this once was.
Contributed by William Gabel, Ken Roe


YOUR COMMENTS

 
All Cinerama booth equipment has been removed since the 1970's. All equipment was placed in storage, but was sent to scrap in the early 90's.
posted by William on Aug 2, 2001 at 11:13am
Located at 4050 West Pico Boulevard, this theater opened on May 14, 1924. Architect was Edward J. Borgmeyer.
posted by BillH on Aug 29, 2002 at 7:23pm
This oddly located theater had a brief stint as a legit house in the late 1940's with a musical review called "My LA",
The ads read: "Forum Theater - Every Seat an Orchestra Seat"
( This was a precursor of today's "stadium seating !)
posted by TonyConverse on Nov 11, 2002 at 11:33pm
When the Forum Theatre opened 1924, they installed a Kimball (opus# 6644) 4/37 theatre organ. Which would later be transfered to the Wiltern Theatre. Which has since been removed from that theatre. When that theatre organ was shipped it took 3 railroad boxcars.
posted by William on Oct 20, 2003 at 6:05pm
The Forum is the most refined example of a Beaux Arts theatre still standing in Los Angeles. Two pedimented porticos enclose a six-columned entrance porch. The Corinthian columns, the cornices are all richly decorated. At one time a fountain was located near the corner on the left side of the above picture.
posted by William on Jan 9, 2004 at 10:17am
Michael the Los Angeles area already has an ample number of Opera Houses and Symphony Halls. They don't need any more.
posted by Chuck1231 on Apr 5, 2004 at 10:15pm
When this theatre was used as part of testing Cinerama. It had the three Century Cinerama projectors and a pair of Norelco 70/35mm projectors to run and test the single lens Ultra-Panavision (Cinerama) format.
posted by William on Apr 12, 2004 at 1:41pm
Several years ago, the Los Angeles Times did a feature on this theater. I remember the article (just can't remember when it was). I made it point to catch a glimpse of it anytime I was in the area. It is a beautiful building. It sits at kind of an angle.
posted by GerryC on Jan 14, 2005 at 6:20pm
There was a fountain near the north east corner of the building, when the theatre opened. It would be on the left side of the above picture.
posted by William on Apr 21, 2005 at 12:15pm
Found a real nice 1926 aerial photo of the Forum Theater.

http://jpg2.lapl.org/theater3/00015747.jpg
posted by GerryC on Jun 18, 2005 at 11:50am
I was told by the minister of the church that now occupies the site(through an interpreter) that the Forum was originally an opera house.


Ephraim
posted by E. Moxson on Sep 14, 2005 at 7:38pm
I think this is a Korean church now.
posted by ken mc on Sep 17, 2005 at 2:08pm
Of course it's a Korean church. That's why I needed an interpreter.
posted by E. Moxson on Sep 17, 2005 at 7:47pm
I thought that they may have been speaking in tongues...
posted by ken mc on Sep 20, 2005 at 6:24pm
Here is a picture courtesy of the LA Library. Sometimes you have to know when to say enough...

http://jpg2.lapl.org/theater2/00015304.jpg
posted by ken mc on Sep 24, 2005 at 4:45pm
The Forum was built as a movie theatre. In it's day 1924, the homes and area around the theatre was very nice. The theatre was built as an large neighborhood house for their soon to be growing chain. Which they only built six only theatres (Hollywood Warner, Warner Beverly Hills, Wiltern [formerly called the Western], Huntinton Park, San Pedro, Forum and took over the lease on the old Pantages Theatre at 7th & Hill Street, Downtown. Fox West Coast Theatres did the same thing in many areas of Los Angeles.
posted by William on Oct 5, 2005 at 11:03am
I stumbled upon the Forum by accident back in the 1970s. The edifice is so striking that I had to park, get out of my car, and get a closer look.

I recall looking for information about the Forum and seeing drawings of it, inside and out, at the Los Angeles Public Library downtown. (Back then, images that are now available digitally from the LAPL website could seen in hard-copy form.) The auditorium looked interesting, all on one level and circular rather than rectangular. I don't recall the decor, other than perhaps murals on the walls.

This was so long ago that I'm not sure if my recollection of those drawings is accurate. Has anyone who's been inside the auditorium describe it? (If I still lived in L.A., I'd definitely attend a church service to find out for myself!)
posted by stevebob on Oct 30, 2005 at 5:28am
A photo by William Reagh:

http://helios.library.ca.gov/soca/reagh/1990-0071.jpg
posted by ken mc on Nov 11, 2005 at 2:37pm
Interior photo, from the California State Library:

http://helios.library.ca.gov/soca/laci/1991-0718.jpg
posted by ken mc on Nov 12, 2005 at 8:24am
Here's some pretty good proof that this theater was built for the sole purpose of showing movies:

(Jan. 22, 1922)
Contracts were executed yesterday by financial backers of the Symphony Theater for the erection of the Forum Theater at the corner of Pico street and Norton avenue with a seating capacity of 2000 and estimated to cost $900,000. An orchestral organ, said to be the largest theater organ in the world, will be installed by the W.W. Kimball Company of Chicago. This organ, it is said, is to be more massive than the great organ in the Morman Tabernacle at Salt Lake City and, it is said, will cost $100,000. Dr. H.B. Breckwedel, managing director of the Symphony, states that the Forum will mark a new departure in the future of motion-picture houses for Los Angeles, as he is following the theory that big theaters must be built away from the congested district with ample provision for the parking of automobiles. "Also our policy will be to support the open market, offering nothing but first-run pictures and not to be tied to any one producer," said Dr. Breckwedel yesterday.

LA Times
posted by vokoban on Jan 1, 2006 at 7:58am
I bribed my Chinese friend with breakfast and asked her to try to pass for Korean to get into this building today. The exterior is pretty much intact, but the auditorium is destroyed. It looks as though a new building was built inside of the theater, so the original might be above the very strange A-frame ceiling of the auditorium. I cannot imagine why anyone would spend the money to construct an A-frame ceiling underneath the huge original ceiling. The building is massive on the outside and when you see the interior space now, it feels as though you are in a tiny church. Most of the detail in the lobby and stairs going up on the sides is still there, although it has been painted over with white and beige glossy paint. I imagine it would have been gold originally. There is no sign of any murals left unless they are behind walls or above the wierd ceiling.
posted by vokoban on Feb 5, 2006 at 11:04am
I spent many Saturday afternoons and just as many quarters watching
the matinee features and serials at the FOURM in the 40's.

After visiting the URL provided by ken mc of the aerial view of the Forum Theatre,
I found additional image at the same LAPL (LA Public Library) site.
http://catalog1.lapl.org/cgi-bin/cw_cgi?resultsScreen+19036+1+10+3
Some are interior shots some are exterior duplicates.

Sorry for the long post, but I thought some might be interested in a bit of local
history, before it is lost entirely. This was my neighborhood as a really young
boy.

On Pico Blvd and across Norton Ave east of the theater stood the Forum Market complete with
iron fold-away front, crank-down awnings and roll-away fruit and vegetable gondolas
which were pushed onto the sidewalk every morning and back inside at closing.

It was a huge market which teamed with customers all day long, it had nearly everything
and every service you could possibly want. Truly a forum.

In addition to the departments ordinarily found in the super-markets of today,
the Forum also had a sit down deli, a dry cleaner, an enormous glassed-in bakery with
a gas fired, continuously revolving baking shelves and a real meat department. There were also
a post office, a jewelry/watch repair booth, and a drug-store.
posted by 25 cents on Jun 22, 2006 at 8:20am
The Pacific Jazz lable used the Forum Theater to record many classic jazz sessions in the mid to late '50's. West coast jazz stars such as Chet Baker, Art Pepper, Bill Perkins, and even Hoagy Carmichael graced the stage of the theater to lay down some remarkable music for Pacific Jazz records. I think it was the only record lable in LA to take advantage of the theater's acoustics for recording purposes. So even if the Forum is no longer used to show movies, its unique theater sound is preserved on these recordings.
posted by James Cimarusti on Aug 12, 2006 at 7:25pm
There is some construction or renovation going on at present.
posted by ken mc on Oct 31, 2006 at 5:34am
From the LA Times, 5/16/24:

FORUM'S OPENING BRILLIANT
Carnival Spirit Prevails at New Theater as Stars and Social Leaders See "America"
FORUM MECCA IN FILM DEBUT

Another magnificent climax in bright light history of Los Angeles was attained last night. Far from the usual haunts of the playgoers, the Forum Theater, one of the most unusual of pioneering projects in construction and location, flung open its portals, and Pico and Norton streets, where the house is located, became a dazzling, glittering blazing focal point of interest.
posted by ken mc on May 27, 2007 at 7:49pm
What type of construction? On the outside?
posted by vokoban on May 28, 2007 at 4:35am
No, it looked like they were pulling everything from the interior. I don't get to that neighborhood much, so I don't know what's been done since October.
posted by ken mc on May 28, 2007 at 6:47am
You can see ad for the Forum in this 1951 photo from the USC archive:
http://tinyurl.com/38wsle
posted by ken mc on Jul 6, 2007 at 5:41pm
From the LA Times, 5/11/24:

Private Auto Stalls Break Out Locally

Individual numbered stalls for automobiles is the innovation to be inaugurated by the new Forum Theater which will have its grand opening coincident with the Los Angeles premiere of the D.W. Griffith film "America" on the evening of May 15. The Forum management believes that this will make the first time a theater ever had maintained its own auto park with numbered stalls reserved for patrons just as seats in the theater are reserved.

When a patron buys tickets he can at the same time purchase for the nominal charge of ten cents a parking space reservation, which will be held exclusively for him just as are his seats. Accommodations are provided for 500 cars and because of ample space there will be no delay on entering or leaving the park. No tipping will be permitted and patrons are assured of being able to time their arrival so that they may park their car and reach their seats in time for the opening of the performance, all within five minutes.
posted by ken mc on Jul 14, 2007 at 3:44pm
Here is a May 1957 ad from the LA Times:
http://tinyurl.com/ywywvg
posted by ken mc on Oct 15, 2007 at 7:16am
Here is a photo, circa 1926:
http://tinyurl.com/3y79bw
posted by ken mc on Mar 29, 2008 at 7:11am
From the Los Angeles Times: Thursday, February 8, 1934.

SHOOTING OF BANDIT
SUSPECT JUSTIFIED

Justifiable homicide was the verdict of a Coroner's jury yesterday at an inquest into the death of Homer Clyde Johnston, 19 years of age, of 1752 West Fifty-first Street, shot by police officers during an asserted attempted robbery of the Forum Theater at West Pico Boulevard and Norton Avenue January 20, last. The wounds were inflicted by Police Offiers Jackson and Heath in performance of their duties. Lee Angier, 20, asserted Navy deserter, arrested in connection with the attempted robbery, is held in the County Jail pending trial.

posted by GerryC on Sep 28, 2008 at 8:48pm
From the Los Angeles Times: Tuesday, February 15, 1949. Pg. 20.

Forum Theater
Sale Announced

Purchase of the Forum Theater and Building, 4050 W. Pico Blvd., by Sheriff C. Corwin and Sol Lesser, the latter a veteran producer and showman, was announced yesterday. The purchase price is undisclosed.
Corwin and Lesser will take over the operation of the 1800-seat theater tomorrow. For a number of years the Forum has been operated by Warner Bros. The new owners do not plan any changes in the policy.
A hint of possible television developments at the place was given, with the new owners stating that a large ballroom on the second floor and adjacent studios are suitable for television plans and are definitely in the future plans of the showmen.

posted by GerryC on Sep 28, 2008 at 8:54pm
Does anyone know who painted the interior murals?
posted by John C (London UK) on Nov 20, 2008 at 3:37pm
In Ken mc's post from March 28th. 2008. My description states that the Forum opened as the Warner. It should have read "Originally opened as a Warner Theatre, the Forum was built..."
posted by William on Nov 20, 2008 at 4:28pm
OK, so no AKA. The description should be amended, though. Thanks for clearing that up.
posted by ken mc on Nov 20, 2008 at 4:34pm
Does anyone know how I might be able to find some of the movies that screened at this theatre in 1954? I'm wondering if the sci-fi Them! played here. I'm writing a book. Thanks.
posted by Shaul on Feb 9, 2009 at 1:41pm
If you can tell me what month or better what week the movie premiered I can try to find it. The problem is if you search for the word them there are millions of matches.
posted by vokoban on Feb 9, 2009 at 1:56pm
The national release date was 6/19/54. I don't know about LA.
posted by ken mc on Feb 9, 2009 at 2:02pm
Maybe you could put "them" and also "giant ants'?
posted by ken mc on Feb 9, 2009 at 2:02pm
Ah! Thanks. I checked that too. There would be no way to find out, then? Thanks much. I've scoured the Internet and can't find anything.
posted by Shaul on Feb 9, 2009 at 2:04pm
I'll try it. Thanks. I would have thought one could easily have found out where it played in LA during the 50s somwhere on the Net. I'm quite surprised there's no info.
posted by Shaul on Feb 9, 2009 at 2:06pm
Same deal with the classic Picwood Theatre in LA. No info. Nothing. Just when the theatres were opened, the architects, etc. No info. on films of the day playing at the theatres, which is a huge pop cultural element that's missing.
posted by Shaul on Feb 9, 2009 at 2:08pm
I was going to look on the LA Times database....forget google. You'll drive yourself crazy.
posted by vokoban on Feb 9, 2009 at 2:08pm
I checked under Forum in 1954 and got a few hits, but no movie listings. Maybe you will have better luck.
posted by ken mc on Feb 9, 2009 at 2:12pm
Thanks again. I'll keep trying.
posted by Shaul on Feb 9, 2009 at 2:14pm
This is from June 18, 1954:
THRILLER OPENS AT PARAMOUNTS
Destructive giant creatures who threaten to devastate the world take over the screens of both Paramount Theaters today with the opening of "Them", science-fiction subject from Warner Bros. Filmed on location in the Mojave Desert and in the maze of storm drains under Los Angeles streets, "Them" stars James Whitmore, Edmund Gwenn, Joan Weldon and James Arness and reaches a climax as a horde of mutant monsters threaten to wipe out the city. Second feature at Paramount Downtown only is "White Hell of Pitz-Palu."
posted by vokoban on Feb 9, 2009 at 2:23pm
They used a backlot instead of actually filming the last scenes downtown. I was disappointed.
posted by ken mc on Feb 9, 2009 at 2:25pm
Here is a photo taken today:
http://tinyurl.com/n44mg4
posted by ken mc on Jul 16, 2009 at 2:33pm
Here is an August 2009 photo:
http://tinyurl.com/n48npq
posted by ken mc on Aug 5, 2009 at 1:09pm
Here is an item in the LA Times in September 1926:

Because of the work necessary in preparing the prologue for Rex Ingram's production "Mare Nostrum" which is to be accorded its premiere performance tomorrow night, it has been found necessary to close the Forum Theater all day today and tomorrow afternoon so that everything will be in complete readiness.

"Mare Nostrum" is the picturization of Blasco Ibanez's story, with Alice Terry and Antonio Moreno playing the leading roles. These two are supported by a cast of European players. The scenes of the picture are laid in France, Spain and Italy on the locations described by the author in his powerful story.
posted by ken mc on Sep 5, 2009 at 3:38pm
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