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  Discover. Preserve. Protect.
Also known as Saville Theatre, ABC Shaftesbury Avenue, Cannon

Odeon Covent Garden

London, England
135 Shaftesbury Avenue
, London, England, United Kingdom WC2H 8AH
(map)
+44.0.871.22.44.007
Status: Open
Screens: Multiplex (4 Screen)
Style: Art Deco
Function: Movies (First Run), Movies (Foreign), Movies (Independent)
Seats: 740
Chain: Odeon Theatres
Architect: Bertie Crewe
Firm: T.P Bennett & Son
Odeon Covent Garden
Vintage exterior view of the Odeon when it was part of the Cannon circuit
Photo courtesy of Ian Grundy
Opened as the Saville Theatre on 8th October 1931. The opening production was "For the Love of Mike" - a play with tunes which ran until June 1932. The theatre was designed in an Art Deco style by the architectural firm T.P. Bennett & Son, with Bertie Crewe as consulting architect. Seating was provided for 1,185; 597 in the orchestra stalls (which were below street level) and a single balcony (the front of which was at street level). The front of the balcony known as the dress circle seated 261 and the rear section known as the upper circle seated 319. There was a box on each side of the proscenium, each one seating four persons. The proscenium was 31 feet wide, the stage 30 feet deep and there were 16 single dressing rooms and one chorus room which accommodated 50 artistes, plus an orchestra room which could hold 30 people. The Saville Theatre was the last of the 'live' theatres to be built on Shaftesbury Avenue (London's 'West End' theatre street).

The exterior of the building is in textured brick and has as its main point of interest, a bas-relief freize by sculptor Gilbert Bayes. Measuring 129 feet in length, it depicts 'Drama Through the Ages' with representations of 'St. Joan', 'Imperial Roman Triumphal Proscession', 'Harlequinade' and 'War Plays' etc. Sections of this frieze were displayed at the Royal Academy in 1930-1931, prior to their installation on the building. Along the top of the facade are a series of plaques, again sculptored by Gilbert Bayes, which represent 'Art Through the Ages'.

Inside the theatre there were lavishly appointed bar areas; the stalls bar had a 18 feet by 54 feet painted mural by artist R.A. Thompson, and in the circle bar a similar painted mural by the same artist measuring 42 feet by 40 feet.

The Saville Theatre was well suited to staging small musicals, revues and dramatic plays. It had some successes with artistes such as Cecily Courtneidge, Fred Emney, Richard Hearne, Bobby Howes, Evelyn Laye and Laurence Olivier starring in various productions. One of the last major shows in the theatre was drag artiste Danny La Rue in "Queen Pasionella" and the last production to be staged at the Saville Theatre was Dennis Waterman in the drama "Enemy", which played at the Saville in 1970.

Associated British Cinemas(ABC) were seeking a West End showcase house for their films being produced by parent company EMI. They purchased the Saville Theatre and totally gutted the interior, the architects responsible for the new twin-screen cinemas built within the shell of the building were William Ryder & Associates. They created two auditoriums which were curtained wall-to-wall and had luxurious seating for 616 and 581. Opened as the ABC Shaftesbury Avenue on 22nd December 1970 with Peter Sellers in "There's A Girl in My Soup" and Dinah Sheridan in "The Railway Children".

Despite its luxury and 70mm equipped auditoriums, the ABC was never a great success, being 'just off the beaten track' of the major cinema area in Leicester Square. It was later taken over by the Cannon Group and re-named Cannon, later becoming an MGM cinema, before the ABC management buy-out which brought back the ABC name again. Although by then looking a little down at heels, the ABC got appreciative audiences in its two auditoriums to experience mainly art house and independent films on its huge screens.

Taken over by Odeon Theatres in 2000, it was re-named Odeon Covent Garden (although it is only 'near' to Covent Garden and not located 'in' it). In 2001 it was sub-divided into a four-screen cinema and now plays off-beat independent films rather than the big blockbusters. Current seating capacities in the screens are; 148, 269, 167 and 156.

The original historic facade of the building remains intact and is designated a Grade II listed building by English Heritage.

Related Websites

Odeon Theatres UK (Official)
Contributed by Ian Grundy, Ross Melnick, Ken Roe


YOUR COMMENTS

 
When it was converted from the Saville the auditorium was virtually gutted to form two cinemas and the same has happened in 2001 when the entire space has been redesigned to form four screens. Now called the Odeon Covent Garden - though this is confusing as the site is not in Covent Garden!
posted by Ian on Dec 20, 2001 at 5:34am
Not a success? The Saville Theatre was leased by Brian Epstein in the 60s and is where the Fab Four filmed the videos of Hallo Goodbye.

Jimmi Hendrix, Fats Domino, The Bee Gees, The Who, Pink Floyd, Gerry and the Pacemakers, Elton John, The Beatles, Chuck Berry..... have all played at the Saville. As have Sir Harry Secombe and Leonard Rossiter...
posted by Dom on Dec 5, 2003 at 4:15pm
The Saville's architect was Leslie Scott Slaughter (1898 - 1938). He was an Associate Member of the British Institute of Architects, and worked with Sir Geoffrey Jellico and TP Bennett. He was my grandfather.
posted by Dom on Dec 5, 2003 at 4:22pm
The Odeon is not renovating, it is open as a 4 screen cinema.
posted by KenRoe on Jun 26, 2004 at 2:51pm
While Mr Leslie Scott Slaughter may have worked on the design of the Saville Theatre, official records show that the consulting architect was Bertie Crewe, the builders were Messers Gee, Walker and Slater and it was designed by architects T. P. Bennett & Son.

It opened as the Saville Theatre on 8th October 1931 with 1,426 seats. It closed in 1970 and was converted into a twin screen cinema (architects William Ryder & Associates). It is a Listed Grade II building for its facade which features a sculptured relief frieze by Gilbert Bayes representing 'Drama Through the Ages'. Nothing remains internally of the original features of this art deco building.

posted by KenRoe on Jun 29, 2004 at 3:07am
Great loss as a Theatre. But as previously stated there is the Beatle connection and for those interested the stage can be seen in use with the fab four on it including house Tabs if you watch the Beatles "Hello GoodBye" video on the anthology set.
posted by Jason F Mullen on May 30, 2005 at 3:48pm
This isn't a good conversion, though how many are? Would have been better to gut the interior and start again if there was no intention to preserve it. Screens are licensed though, can't complain about that :D
posted by cjc on Mar 20, 2006 at 3:16pm
A recent (August 2006) photograph:
http://www.flickr.com/photos/zonca/214891039/
posted by KenRoe on Aug 14, 2006 at 12:12am
A better view of the original shot on this listing here:-

http://www.flickr.com/photos/12494104@N00/1083438440/

posted by Ian on Aug 11, 2007 at 11:40am
Here is a May 2001 photo.

posted by Lost Memory on Dec 14, 2008 at 4:14pm
exterior night time shots march 2009
http://www.flickr.com/photos/woody1969/3337496767/

http://www.flickr.com/photos/woody1969/3337003393/sizes/l/
posted by woody on Mar 8, 2009 at 8:46am
A set of vintage photographs of the ABC Shaftesbury Avenues here:
http://www.flickr.com/photos/oldcinemaphotos/sets/72157603446610536/
posted by KenRoe on Feb 13, 2010 at 1:31pm
That set is great, the 70s interior design being the highlight! Quadrulping was achieved by dropping a wall halfway down ABC1 and 2, it's quite obvious looking at the pictures in the set but it baffled me for ages. Thanks for the link.
posted by cjc on Feb 26, 2010 at 8:02pm
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