Lance Theatre
211 W. Snyder Avenue,
Rotan,
TX
79546
211 W. Snyder Avenue,
Rotan,
TX
79546
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Additional Info
Previously operated by: Robb & Rowley-United Inc., Rowley United Theatres Inc.
Styles: Streamline Moderne
Nearby Theaters
The Lance Theatre was opened by 1950 when it was operated by Robb & Rowley-United Inc. By 1957 it was operated by Rowley United Theatres Inc. It was standing but closed in the 1990’s in this sleepy West Texas town. It had a wonderful vertical sign that was red with yellow letters and white trim. A giant LANCE runs vertically and parallel, top to bottom through the sign. Renovation work began in January 2016 with a view to reopening as a live theatre.
Contributed by
Don Lewis
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Recent comments (view all 5 comments)
My photograph of the LANCE sign www.flickr.com/photos/lastpictureshow/214606211/
A 1997 view of the Lance Theater in Rotan.
The Lance Theater is getting a new roof and will be opening for drama productions soon.
One auditorium photo in this 2015 link.
https://www.fishercountychronicle.com/articles/2015/10/28/lance-theater-gets-new-lease-life
The July 16, 1949 issue of Boxoffice said that good progress was being made on the new,734-seat theater under construction at Rotan, and manager Lance M. Davis planned a fall opening. Davis was already operating the Majestic and Ritz theaters in Rotan in partnership with Robb & Rowley of Dallas.