Carolina Theater

310 N. Main Street,
Greenville, SC 29601

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Carolina Theater

Viewing: Photo | Street View

The Carolina Theater opened June 29, 1925. It was closed in the 1960’s.

Contributed by richard reagan

Recent comments (view all 17 comments)

RPulliam
RPulliam on September 25, 2007 at 8:49 am

It was absolutely in the downtown area. It was one block east of the Fox Theater….and as someone else mentioned, it was across the street from the Daniel Building (built in the 1960s).

The Carolina is my favorite theater of any I’ve ever been inside. I spent hours and hours watching movies during the 1960s on Saturday afternoons in that theater. It was magical.

RPulliam
RPulliam on March 19, 2009 at 3:33 pm

Just an update here: When I was in Greenville (1957-1970), the downtown theaters were the Carolina, the Fox, the Paris and the Center. I know the Carolina bore that name from its beginnings. The Fox Theater was once called the Rivoli, I believe. It may have had other names.

Paris and Center were second-run houses a block or so west of the Fox and across Main Street. One of them showed double-bills throughout the 60s (and I saw many films there) while the other one showed “adult” fare (not porn, by any measure)…just silly stuff, a bit suggestive at worst.

Greenville had The Plaza, as well, at Lewis Plaza. The Plaza showed MGM films and films by other studios. The Carolina was mostly 20th Century-Fox, Warner Brothers and Columbia Pictures films. The Fox showed Disney and Universal films. In the mid-1960s, The Mall Cinema opened behind the Wade Hampton Mall on Wade Hampton Boulevard (near Bob Jones). It was a single-screen house and showed films from Warner Brothers, United Artists and American-International (Dr. Goldfoot and the Bikini Bomb, anyone?). And on the outskirts of town, on 291 By-pass, a bi-plex opened next door to the Star Lanes, Greenville’s bowling alley. They called the theaters Astro I and Astro II. This theater got a lot of big-ticket films, such as “Funny Girl” and “Gone With the Wind” (in its 1960s re-release).

Back to the Carolina: I never knew the manager’s name, but I knew Billy Strange was an usher there for many years. A friend named Jim Whaley also ushered at the Carolina in the early 1960s for a few months. I ushered at the Mall Cinema in 1965 shortly after it opened its doors. Worked with some terrific people — Mr. Flow was the manager; Maria Sizemore worked the candy counter. Ronnie Reese and Lenny Flow were also ushers in those first months.

The Carolina’s projectionist throughout the 1960s was a great gentleman and a true aficionado of film. I regret not remembering his name.

Carprog
Carprog on February 9, 2013 at 5:12 pm

The Carolina had the wide “rocking chair” seats by 1966 when we moved to Greenville. They were very comfortable, uphostered bottoms & backs. It appeared a good bit larger inside than the Fox.

Sounds to me that the Center may have been the former Roxy, south of the Paris but on same side of N. Main Street. I don’t believe it was a theater still by 1966.

ctwrenn
ctwrenn on April 2, 2013 at 7:35 pm

My father told me once that the Carolina was located next to where the Hyatt Regency is now, the hyatt is at the corner of Beattie Place/College street and North Main street where the Ottaray Hotel was originally and the theatre was next to it going down towards East North Street.

victor24
victor24 on February 16, 2015 at 1:26 pm

There was also the Brandon Theater in the late 40s. It was located right by the railroad underpass in West Greenville.

rivest266
rivest266 on August 16, 2016 at 1:49 am

This opened on June 29th, 1925. Grand opening ad in photo section.

rivest266
rivest266 on August 19, 2016 at 8:24 am

May 13th, 1966 grand opening ad in the photo section as the New Carolina theatre.

DavidZornig
DavidZornig on September 18, 2017 at 11:40 am

I found a 1929 photo of the Majestic Theatre on Main Street, but do not see a page for it yet. Did it have another name at any point? And does anyone know the correct address? If so I will create the page. It has Majestic on the marquee, and Broadway on a blade sign.

Ken Roe
Ken Roe on September 19, 2017 at 4:23 am

DavidZornig: The Majestic Theatre was opened prior to 1926 with 500 seats. It was still open in 1929, but had closed by 1931. I don’t have an exact address on Main Street.

DavidZornig
DavidZornig on September 19, 2017 at 5:08 am

Thank you. I have submitted a page and will add the photo once it is accepted.

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