Apple Cinemas

168 Alewife Brook Parkway,
Cambridge, MA 02138

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GENERAL CINEMA

Viewing: Photo | Street View

This theatre, at the end of a suburban strip mall and surrounded by a parking lot, was a two-screen General Cinema in the 1970’s.

It closed some time in the early-1980’s and sat vacant for years before Entertainment Cinemas rebuilt and reopened it as a ten-plex in the spring of 1990. Entertainment didn’t keep it very long; on December 19, 1990, they sold it to Loews, who ran it through Thursday, January 26, 2006. The theatre did not become part of the AMC-Loews merger, and closed after the early evening shows that day. It reopened as an Entertainment Cinema once more on February 3, 2006.

In 2013, it was renamed Apple Cinemas.

Contributed by Ron Newman

Recent comments (view all 43 comments)

zaxxon25
zaxxon25 on June 13, 2006 at 11:43 am

The Entertainment Cinemas logo has now permanently replaced Lowes on the top of the parking lot sign. However, on the front on the cinema itself all they’ve done is take off the “LOEWS” … it still says “THEATRES” in the Loews font.

sweettrini
sweettrini on August 11, 2007 at 10:05 pm

I like this theatre it’s small and never crowded.

nkwoodward
nkwoodward on December 11, 2007 at 9:26 am

I went there too many times in the mid-1990s, and it was easily the worst place to see a movie. The clientele was young and rowdy, the theaters + lobby were dingy, and at least one screen was criminally small.

centersandsquares
centersandsquares on July 14, 2009 at 8:40 pm

Without a doubt my favorite memory of this theater – from its single screen days I think – was the ladies room. To this day I’ve never seen its match. Each stall had its own vanity with a sink. Sweet! A super bathroom and a huge screen – you can’t beat that!

MPol
MPol on July 14, 2009 at 10:15 pm

I remember that general area before it became a strip mall, when the Fresh Pond Drive-In was there, and afterwards, when the Drive-in Theatre closed and the present Fresh Pond Cinema went up. Movies I’ve seen there more recently (back in the 1990’s and 1980’s) were Titantic, Tomorrow Never Dies, Wizard of Oz, and An Officer and a Gentleman.

One thing I’ve recently noticed, however, when I’ve driven past Fresh Pond Cinema is the fact that the theatre hasn’t seemed as crowded, even on a Saturday evening, as it used to be. Wonder what gives.

marco1
marco1 on November 22, 2009 at 6:33 pm

does bill hanney still own it? returning the waterfall?

rivest266
rivest266 on May 5, 2013 at 4:58 pm

This changed its name to Apple Cinemas according to the showtime websites. offical website at http://applecinemas.com/

DENNISMAHANEY1
DENNISMAHANEY1 on June 7, 2016 at 1:33 pm

PHOTOS WHEN I WAS MANAGER OF CINEMA FRESH POND CAMBRIDGE A 1200 SEAT THEATER OF GENERAL CINEMA DENNIS MAHANEY

Ron Newman
Ron Newman on June 7, 2016 at 2:06 pm

Where are these photos you are referring to?

DENNISMAHANEY1
DENNISMAHANEY1 on June 7, 2016 at 4:58 pm

Ron go to the top of this page click on photo then you should see photos when I was manager when GENERAL CINEMA ran and built the theater

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