Hollywood Hits Premiere Theatre

20 Hutchinson Drive,
Danvers, MA 01923

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Viewing: Photo | Street View

Opened in 1973 as a modest little four-plex this was a big success for Sack even though it was also a hard theatre to find the first time. The huge attractions sign in its parking lot was clearly visible from Route 128 but from either direction on the highway you had to take the next exit and search for the cinema.

The theatre itself was located at the end of a long side road that had no other buildings and due to residents at the entrance to the road, a tiny non-illuminated sign as the only hint to its location. It was changed to a six-plex by splitting the two biggest houses into the infamous bowling alley style theatres.

It closed about the time the huge Loews complex opened at the Liberty Tree Mall across the highway. It was refurbished by Hollywood Hits who re-opened it in 1999.

Contributed by Brian Yelverton

Recent comments (view all 18 comments)

Ron Newman
Ron Newman on March 24, 2005 at 11:50 am

In a 1998 Boston Globe that I happen to have kept, the two Loews Danvers theatres are listed as:

DANVERS LTM, Liberty Tree Mall (the twin)
DANVERS, Rte. 128 Exit 24 (the six-plex)

At some point, either Sack or Loews dropped the “Cinema City” name.

bunnyman on March 24, 2005 at 2:30 pm

Comments came in quick on this one. Before I had a chance to add to it.
The original 4plex theatres seated 750, 450 and 2 theatres of 250 each.
Some movie memories of the place.
Opening attractions were 1) Enter the Dragon 2) Happy Mothers Day, Love George 3)Last Tango In Paris 4) Harry In Your Pocket.
Godfather II opened in the 2 biggest houses here and at least one night played in all 4 houses.
Star Wars played a solid year in the big house here.
Stero was added in house 1 for a Fantasia reissue, it was run in magnetic stereo.
Upgraded to Dolby sound, I believe for Close Encounters of the Third Kind.
Cinema 4 got Sensurround speakers for Midway, they remained for years afterwards with Universal paying a small rental charge.
When the 2 big houses were being split the Sensurround speakers were moved to cinema 3 for Battlestar Galactica, the rear speaker ended up facing the managers office and used to shake things off the shelves when in use.

jph on May 27, 2005 at 11:13 pm

The Cinema City’s last day of operation was December 17, 1998 and the 20plex opened the following evening. Hollywood Hits opened around October 16, 1999.

Lost Memory
Lost Memory on December 12, 2007 at 7:25 pm

This is a recent exterior view and here is the marquee.

Ron Newman
Ron Newman on December 12, 2007 at 7:29 pm

The marquee has room for 12 movies, and has the numbers 1 through 10 on it. How many screens are here now? Are they planning to add more to match the sign?

Lost Memory
Lost Memory on December 12, 2007 at 8:10 pm

Their website still shows this as a seven screen theater. The photo was taken on December 9. It appears that six movies were listed for that day. Numbers 3,4,5,8,9, and 10 on the marquee. One of those movies might have played on two screens. Atonement and Alvin and the Chipmonks was being advertised for December 14th. The Savages and the Water Horse were being advertised for December 21st. It most likely is still a seven screen theater.

Lost Memory
Lost Memory on December 12, 2007 at 8:11 pm

Correction: The Water Horse was being advertised for December 25th.

Coate on April 12, 2010 at 4:53 am

<<< Star Wars played a solid year in the big house here. >>>

Actually, STAR WARS played here for “only” 22 weeks.

rivest266 on May 11, 2013 at 9:30 pm

This opened on September 26th, 1973. Grand opening ad uploaded here.

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