Hollywood Hits Premiere Theatre

20 Hutchinson Drive,
Danvers, MA 01923

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Hollywood Hits Concession Stand

Opened on September 26, 1973 as a modest little four-plex this was a big success for Sack even though it was also a hard theatre to find the first time. The huge attractions sign in its parking lot was clearly visible from Route 128 but from either direction on the highway you had to take the next exit and search for the cinema.

The theatre itself was located at the end of a long side road that had no other buildings and due to residents at the entrance to the road, a tiny non-illuminated sign as the only hint to its location. It was changed to a six-plex by splitting the two biggest houses into the infamous bowling alley style theatres.

It closed about the time the huge Loews complex opened at the Liberty Tree Mall across the highway. It was refurbished by Hollywood Hits who re-opened it on October 24, 1999. They closed it on September 6, 2016.

Contributed by Brian Yelverton

Recent comments (view all 20 comments)

Ron Newman
Ron Newman on December 12, 2007 at 11:29 am

The marquee has room for 12 movies, and has the numbers 1 through 10 on it. How many screens are here now? Are they planning to add more to match the sign?

Coate
Coate on April 11, 2010 at 8:53 pm

<<< Star Wars played a solid year in the big house here. >>>

Actually, STAR WARS played here for “only” 22 weeks.

rivest266
rivest266 on May 11, 2013 at 1:30 pm

This opened on September 26th, 1973. Grand opening ad uploaded here.

PNRNetworks
PNRNetworks on August 28, 2014 at 3:08 pm

Although the picture above is of the entrance, this is from Google Maps – you can actually see the building from the highway..

https://www.google.com/maps/Beacon Theatre.554308,-70.933286,3a,75y,90h,90t/data=!3m4!1e1!3m2!1st63o9hVNXKyWz6Q4tj_9Rg!2e0!6m1!1e1

And if you move the picture to the right, you can see the marquee listings too.

da_Bunnyman
da_Bunnyman on September 11, 2016 at 7:59 am

The Hollywood Hits theater closed for good on Sept 6, 2016.Cited as the reason was competition and being unable to raise money for improvements to the cinemas. Article here. http://www.salemnews.com/news/local_news/updated-hollywood-hits-closed-for-good/article_36ae57c0-b87d-5d56-b251-83c75cb6f551.html

da_Bunnyman
da_Bunnyman on June 4, 2017 at 10:25 pm

It may just be a team stripping everything from the place but I’ve seen 5-6 cars parked out in front of the theater for the last few weeks. No trucks or vans to haul stuff away though.

Ron Newman
Ron Newman on July 27, 2018 at 7:18 am

Is it still standing empty today, or has it been demolished?

da_Bunnyman
da_Bunnyman on October 21, 2018 at 8:02 pm

Building and separate sign are still standing.

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