Emory Theatre

1216 Oxford Road NE,
Atlanta, GA 30307

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Opened in 1938 with 600 seats, it was part of the Story Theatre chain. The Emory Theatre would no doubt still be reeling foreign and non-mainstream fair today if it hadn’t been for a fire in 1975 that completely consumed the theatre.

From what I can recall, the original North Dekalb Mall Theatre (circa 1966-1977?) was built along the lines almost identical to the Emory Theatre.

Contributed by Jack Coursey

Recent comments (view all 43 comments)

Mike Durrett
Mike Durrett on July 4, 2007 at 1:39 pm

You are absolutely correct about the inflating of seating capacities by theatres, but it most commonly done by the film bookers who flat-out lie to the distributors in order to acquire the movies on the first wave of availability. Then, the bookers instruct the managers to lie, too! And they do.

Will39
Will39 on July 26, 2008 at 10:07 pm

I went to the Emory Theater, especially for Sat. morning cartoons, from when I was old enough (moved to the area in 1943) to when we moved to Decatur in the Fall of 1949. (We then moved to Tucson, Arizona, in 1950.) We lived near Druid Hills School, where I went from the first grade til the beginning of the 5th. Anyway, we generally walked down, except when we could persuade our parents to drive us. I remember, after paying my 12 cents on Sat. mornings, being reprimanded by theater staff for putting my legs over the back of the seat in front of me, as I watched Mighty Mouse, et al. The Decatur and DeKalb were more expensive—14 cents! :-0 We went there at other times of the week, but I mainly remember those great times on Saturdays. We (my brothers and sister and I) were down there some afternoons during the week, taking dance lessons at Mrs. Bagwell’s, on the same side of the street. I remember walking by Jones Pharmacy on the way from home—-great ice cream treats! I went into the other pharmacy, located at the corner of the Emory complex, near the gas station, as I remember, but I just mainly looked at magazines in there. Jones Pharmacy, by the firehouse, was my favorite. I’ll have to let my older brother know about this site; he would remember more.

WHITEFIELD
WHITEFIELD on July 26, 2008 at 10:26 pm

William, those are some good memories you have, I grew up in Decatur but we always went to the Decatur Theatre, I was there all the time in the 60’s, Saturdays were always fun. My brother worked at the concession stand so when ever I would go to the snack bar he would give me the box of popcorn that had the free pass to the theatre,
I worked there but I just handed out flyers of the movie playing or the ones coming soon.
If you like Decatur, I have a blog I run called Next Stop…Decatur
here is the link, feel free to share any memories you have.
http://next-stop-decatur-ga.blogspot.com/

StanMalone
StanMalone on May 26, 2009 at 3:44 pm

Newspaper ad from August 1964 and a write up on the feature opening that day:

View link

WHITEFIELD
WHITEFIELD on November 8, 2009 at 12:43 am

Here is a 1948 theatre ad.
Notice it says Decatur Rd.
View link

Mike Rogers
Mike Rogers on June 25, 2010 at 5:02 pm

Great Story on Another Great GEORGIA theatre!Thanks for all the pictures and personal stories!

rechols
rechols on November 14, 2010 at 5:41 am

I worked concession at the Emory starting in the early winter of ‘63, when I
was a junior at Bass High School in Little Five Points.
On November 22, 1963 I was off, but my friend Steve was working that evening.
And of course we all remember what had happened on that date.
Some time during the course of the evening, John King, then the manager, ordered
Steve to remove the marquee billing and replace it with the message “Respects to JFK."
Fred Storey, owner of the Storey Theaters chain came by and had the marquee changed
back, pronto. Steve was pissed – changing that marquee was a lot of work, especially for
sixty cents an hour.

Mike Rogers
Mike Rogers on March 3, 2011 at 2:40 pm

When John Wayne passed away i did basically the same thing,but did leave the Current Movie Title up.

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