Apollo Theater

126 Clinton Street,
New York, NY 10002

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Apollo Hall on Clinton Street, circa1900

Viewing: Photo | Street View

This was entered as a comment from another Apollo Theater, at 125th Street, first posted by RedDawg, then followed up by Warren.

(A certain wurlitzer) “was actually installed in a different Apollo theatre at 126 Clinton Street, NYC. There is likewise no information on the status of this theatre that I can find.”

“The Lower East Side Apollo was a 1,788-seat independent theatre near bustling Delancey Street that Loew’s took over in the 1930’s and ran for about ten years before closing it as a substantial loser. I don’t think it ever re-opened under another management. Several years ago, I tried to find the Apollo but couldn’t. It has either been demolished or converted beyond recognition as a theatre”.

Contributed by Dave Bonan

Recent comments (view all 19 comments)

Warren G. Harris
Warren G. Harris on July 17, 2007 at 4:33 pm

The photo was probably taken in 1935, when the Apollo had a short-lived affiliation with RKO, which took over the independent house in an attempt to break Loew’s domination of the Lower East Side. At that time, RKO had no theatres below 14th Street (and there only the Jefferson). But the RKO Apollo proved a fast flop (not helped by the Depression) and Loew’s bought the Apollo’s lease from RKO to make sure that there were no more invasions of its turf. Though Loew’s operated the Apollo for at least fifteen years (until the early 1950s), I don’t understand why Loew’s Apollo is not given as one of its alternate names. I reported it as such last October, and it’s also mentioned in the introductory remarks. The Loew’s connection was far more important than RKO’s, which lasted only a matter of months.

Warren G. Harris
Warren G. Harris on August 22, 2007 at 9:24 am

I suspect that Eugene DeRosa was architect of the Apollo Theatre, though I have no actual proof. But on November 1, 1925, The New York Times reported that DeRosa would be the architect of four theatres being built on the Lower East Side by Delancey-Clinton Realty Co., one of which turned out to be the Apollo.

Warren G. Harris
Warren G. Harris on February 5, 2008 at 9:12 am

I discovered more about the connection of RKO and Loew’s to the downtown Apollo and Hollywood in the August 25, 1935 issue of New York State Exhibitor. About a year before that, the M&S circuit, which owned both theatres, made a management deal with RKO to run them. But M&S was extremely disappointed with the results and sued to end the agreement, winning $45,000 in damages from RKO. M&S then leased the Apollo and Hollywood to Loew’s, which did well enough with the Apollo to continue running it but returned the Hollywood to M&S due to poor attendance.

edblank
edblank on May 27, 2008 at 6:05 pm

None of the old 42nd Street theaters was nice by the time I started frequenting them in 1967, but as an out-of-towner who knew that a movie could play in only one theater in a “zone” at a time, I was fascinated to find first-run movies playing with companion features in dumpy 42nd Street houses while the same new films were running at higher prices just around the corner on Broadway and Seventh Avenue.

Dan300
Dan300 on June 19, 2009 at 11:45 am

Are there any pictures of this movie theater.

spectrum
spectrum on May 28, 2010 at 8:53 am

Checked Google Maps. Nothing there but acres of parking lots.

geneser1
geneser1 on July 8, 2010 at 10:54 am

I and my friends used to cut through the construction area that became the Seward Park Houses to go to The Apollo theater in the late 50’s and early 60’s. We paid 35 cents to see three feature films. They make up part of a lot of precious memories of my childhood growing up on the Lower East Side of NYC.

geneser1
geneser1 on July 8, 2010 at 11:02 am

BTW – here is a link to my FaceBook where I have posted what might be the only picture of this Apollo theater when it was called: Apollo Hall in 1900!
View link

AlAlvarez
AlAlvarez on August 30, 2011 at 7:58 am

Thanks for the cool picture, geneser1.

Greenpoint
Greenpoint on November 2, 2013 at 7:11 pm

btkrefft: great researching!

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